The Easiest Text Tweak for the Biggest Impact

Welcome to Tip Tuesday!

This week’s tip is one of those often-overlooked but super easy-peasy tips that instantly makes your content more reader-friendly. Because if they don’t read it, well you’ve just wasted a butt-load of time creating it, haven’t you?!

Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?

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Don’t Make This Mistake on Facebook

Welcome to Tip Tuesday!

In any given week, I answer lots of design-related questions from clients and Facebook group members and realized that these answers would be helpful for many of you too. They’re all super simple things you can do right now, with absolutely no art degree required. Promise.

Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?

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Let’s Try a Different Approach to “Goals”

Kids back in school. Check.

Routine back to "normal". Check?

Maybe, like me, you had big plans for this week that didn't. quite. materialize.

Maybe we're going about this "goals" thing all wrong.

Here are my thoughts on a new year, goals, resolutions, and all those things that may be stressing you out right now

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goalsMichelle Clayton
Behind the Scenes with an Elephant (+ Bridging Brands)

Take a peek behind the scenes of a perfect example of what I call “bridging brands.” Whether you’re launching a course or your first book or any project that may be a tangent of your core brand, there's often a brand gap to bridge between the new entity you’ve created and the rest of your business. You want it to look like it fits but still have a bit of its own personality. With a bit of strategy and intention, it can be a great opportunity to increase your brand awareness while still flexing a bit of your creative muscles and taking things in a slightly different direction. Take a look at how this works for Gillian Goerzen of Super You.

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Behind the Scenes (+ how to create content they’ll read)

A year ago, I came across a free download from a woman I’d been following on Instagram for a while. 

It showed a photo of the beautifully designed cover – complete with a dreamy photo and nice typography – and promised a wealth of info that sounded useful to me. Without giving it too much thought, I gave her one of my most valued possessions (my email address!) and, in a matter of moments, the pdf download was sitting in my inbox. 

But here’s the kicker. 

Opening that pdf was a complete disappointment.

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4 Steps to Reframe Your Lies into Truth

By now I’m sure you’re aware that we’re into the final quarter of 2018. Kinda crazy, huh?

There’s been lots of chatter in the online world about planning your last 90 days of 2018 instead of thinking “It’s too late. The year’s almost over. I’ll just wait for January 1.” We still have 3 whole months to accomplish some of those big goals from January. Don’t quit yet!

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