Behind the Scenes with an Elephant (+ Bridging Brands)

Take a peek behind the scenes of a perfect example of what I call “bridging brands.” Whether you’re launching a course or your first book or any project that may be a tangent of your core brand, there's often a brand gap to bridge between the new entity you’ve created and the rest of your business. You want it to look like it fits but still have a bit of its own personality. With a bit of strategy and intention, it can be a great opportunity to increase your brand awareness while still flexing a bit of your creative muscles and taking things in a slightly different direction. Take a look at how this works for Gillian Goerzen of Super You.

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Behind the Scenes (+ how to create content they’ll read)

A year ago, I came across a free download from a woman I’d been following on Instagram for a while. 

It showed a photo of the beautifully designed cover – complete with a dreamy photo and nice typography – and promised a wealth of info that sounded useful to me. Without giving it too much thought, I gave her one of my most valued possessions (my email address!) and, in a matter of moments, the pdf download was sitting in my inbox. 

But here’s the kicker. 

Opening that pdf was a complete disappointment.

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4 Steps to Reframe Your Lies into Truth

By now I’m sure you’re aware that we’re into the final quarter of 2018. Kinda crazy, huh?

There’s been lots of chatter in the online world about planning your last 90 days of 2018 instead of thinking “It’s too late. The year’s almost over. I’ll just wait for January 1.” We still have 3 whole months to accomplish some of those big goals from January. Don’t quit yet!

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A Tale of 2 Inspiration Boards

You’ve probably seen them, perhaps even searched for them on Pinterest. Those magical pages of moody photos, gorgeous color swatches, and interesting patterns or fonts.

You may have also wondered, “What’s the point?” Do they really have a purpose other than to make you swoon and make your designer look like she knows what she’s doing?

You may be relieved to know that, yes, they absolutely DO have a purpose. A thoughtful branding process has 2 critical parts: strategy and design. Inspiration boards fall under the “strategy” category, and without it, it will be difficult to create a brand you really love. Here’s why.

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How to Rename Your Business

So this messy renaming business. Where do you start?

First of all, be clear on WHY you’re renaming. Picking a new name will not solve every problem, but if you’re having some of the same struggles I mentioned in the last post, it’s probably time.

Once you’ve established the “why," decide what you want the new name to convey. You can’t say everything in one tiny name, so boil it down to the one “big idea.”

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7 Signs It’s Time to Rebrand

Not gonna lie. Rebranding is a challenge and not a decision to make lightly. While it’s something I systematically and creatively execute for others, it’s always harder to execute the same plans for ourselves, right? I think we get more caught up in the emotion, and being “too close” to the process actually makes it more challenging.

Which is why I put it off for so long.

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If You’ve Ever Cried Your Eyes Out Over Your Business...

I get it. I mean I really, REALLY get it. Because that was me on Monday night.

Frustrated, confused, overwhelmed, stuck, tired. Feeling like a fraud, imperfect, afraid, like I'm letting everyone down. Fed up with answering “I don’t know!” to every question.

I felt all of it, and I imagine you have too.

“The cobbler whose children have no shoes."
You know – when you’re so great at working your magic for clients but neglect making the same transformation for yourself? Yeah, that. It sucks.

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Why You Should Simplify Your Space

If you haven’t guessed it yet, I’m a big fan of improving productivity and efficiency. After all, that’s what branding does when you finally have all the core visual pieces that will allow your business to really grow. You stop wasting time tweaking all the things and start spending more time and energy where it’s needed most — attracting and serving your clients.

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