Why Color Psychology is Important to Your Brand

This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared before about color psychology and how it helps us choose on-brand photography. Here we'll go a little more in-depth and discuss how it affects your brand and your clients.

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Branding for Friendly Pantry

It’s no secret that connecting with and designing effective visual brands for other entrepreneur moms really lights me up, and working with Corinna was no exception! She is the founder of Friendly Pantry, a business that is passionate about “making kitchen pantries friendly after food allergy diagnosis.” She provides education, support, and a thriving Facebook community for parents of children who have food allergies. Here's a look at our full process.

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Branding for WowFactor Mosaics

Branding other creatives is always such a fun process, and this was no exception. WowFactor Mosaics is the new business venture of Carol Donald, an artist and creative entrepreneur. She creates custom mosaic tile installations; each is unique and absolutely exquisite. When you see her work, your first response will be "Wow!" Come take a look at how we developed her brand to continue that client experience.

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