Posts in brand design
The Easiest Text Tweak for the Biggest Impact

Welcome to Tip Tuesday!

This week’s tip is one of those often-overlooked but super easy-peasy tips that instantly makes your content more reader-friendly. Because if they don’t read it, well you’ve just wasted a butt-load of time creating it, haven’t you?!

Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?

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Don’t Make This Mistake on Facebook

Welcome to Tip Tuesday!

In any given week, I answer lots of design-related questions from clients and Facebook group members and realized that these answers would be helpful for many of you too. They’re all super simple things you can do right now, with absolutely no art degree required. Promise.

Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?

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A Tale of 2 Inspiration Boards

You’ve probably seen them, perhaps even searched for them on Pinterest. Those magical pages of moody photos, gorgeous color swatches, and interesting patterns or fonts.

You may have also wondered, “What’s the point?” Do they really have a purpose other than to make you swoon and make your designer look like she knows what she’s doing?

You may be relieved to know that, yes, they absolutely DO have a purpose. A thoughtful branding process has 2 critical parts: strategy and design. Inspiration boards fall under the “strategy” category, and without it, it will be difficult to create a brand you really love. Here’s why.

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