I know I talk a lot about what to include in your branding. Your strategy. Your hierarchy. More of “you". Your logo. Your fonts. Your colors.
But have you thought about what NOT to include? Because what’s NOT in your brand is as important as what IS in it.
White space (also called "negative space") is the blank space between all the other elements. It allows the important areas to "pop,” helps determine hierarchy, and gives your eye a quiet place to rest.
And if you think it’s important for your brand, it can absolutely transform your life.Read More