Posts in your life
2 Things Branding & Parenting Have in Common

It may sound strange to say that branding and parenting have anything in common at all. However, when we consider what we want the end result to be for both, there are a couple truths that quickly rise to the surface.

(And, for the record, you don’t have to be a parent to understand this. Anyone who spends any time around kiddos – whether that's as a neighbor, friend, auntie, volunteer, teacher, or coach – will see that this is true. So that pretty much includes all of us!)

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My Top 3 for 2018

Are you completely over the “oh-my-gosh-it’s-January-1-and-I-gotta-make-all-the-plans-and-set-all-my-goals” freak out phase yet?

Well, are you? Good. Me too.

Yes, I’ve done some planning, and, yes, that can be a really good thing, but I’m not always the best at it. (One week I’ll meal plan and the next week we eat pb&j. Just sayin’.) It’s definitely something I’ve been aiming to be more intentional with lately, but the first 2 weeks of January can feel like so much striving sometimes.

Over 2017 I read a short stack of books, all of which I liked. But there were 3 special books that have made a huge impact on me. Since the question of the month on Facebook seems to be “what books do you recommend?”, here are my top 3.

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How to Find More White Space

I know I talk a lot about what to include in your branding. Your strategy. Your hierarchy. More of “you". Your logo. Your fonts. Your colors.

But have you thought about what NOT to include? Because what’s NOT in your brand is as important as what IS in it.

White space (also called "negative space") is the blank space between all the other elements. It allows the important areas to "pop,” helps determine hierarchy, and gives your eye a quiet place to rest.

And if you think it’s important for your brand, it can absolutely transform your life.

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Why You Need to Simplify

When I say the word “simple,” what comes to mind?

Do you think of minimalism or black and white? Or those cute capsule wardrobes? Or maybe you equate “simple" with “easy."

What if I told you that, at its core, simplicity is none of those things? Those may be the result of simplicity, but they are not the starting point.

If you’d like to understand what simplicity is and how to achieve it in your brand (& your life), then keep reading.

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How Fear Shows Up in Your Visual Branding

As an entrepreneur or small business owner, I dare say you're no stranger to fear. Sometimes those fears weigh you down for a time, sometimes they propel you forward, and sometimes they just are — like an uninvited guest that you're aware of but try not to pay too much attention to.

But sometimes that fear wiggles its way right into your branding. What should be fun and creative and colorful causes a mild sense of panic.

Don’t believe me? Keep reading and I’ll show you how it shows up and what you can do about it!

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Don't Make This Mistake With Your Brand (or Your Life)

I see you doing so many great things with your branding!

You’re doing the hard work of putting yourself out there to reach new clients. You’re actively engaging on social media. You’ve got a gorgeous color palette. You’ve chosen fonts that are classy and easy to read.

But all of this will still leave your audience confused if you’re missing this overarching, important piece. And it’s so easy to fix.

Believe it or not, this same missing piece may be causing confusion and frustration in your personal life too.

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The Best Thing You Can Do for Your Brand & Your Life

Since we’re almost at the halfway point of 2017 (can you even believe it?), this is a great time to refocus. Maybe you’ve drifted from your January goals, and you’re beating yourself up for being off course. Maybe you thought you’d be further ahead than you are, either in your business or personally. Now’s the perfect time to pause and reevaluate. There’s nothing magical about January 1, so if this first 6 months has left you discouraged or just a little “meh", let's course correct, ok?

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