It may sound strange to say that branding and parenting have anything in common at all. However, when we consider what we want the end result to be for both, there are a couple truths that quickly rise to the surface.
(And, for the record, you don’t have to be a parent to understand this. Anyone who spends any time around kiddos – whether that's as a neighbor, friend, auntie, volunteer, teacher, or coach – will see that this is true. So that pretty much includes all of us!)Read More