Brand Strategy | Graphic Design | Logo Design
 

Branding that Moves You

from Holding Back to Standing Out

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You’re a sought-after professional—

known for delivering first-class results to clients who love working with you,
whether you do that from home in yoga pants or downtown in Gucci heels.

While you’ve been confidently growing your business, sadly your current brand hasn’t grown with it.

It plagues you with doubt as it fails to keep pace with your evolution, no longer reflecting what you do, who you are, or the clients you serve best.

Or maybe it never did.

Even worse, it confuses your potential clients. They hear how amazing you are, but when they find you online, they hesitate to click “book now” because what they see doesn’t match those glowing reviews.

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It’s time to fly

with a brand identity that feels just like you.

Whether you’re in the early stages of your business and did the best you could with the budget and bandwidth you had at the time OR you’ve been in business for several years and have needed to update your brand for a while, it’s time for you to look like the pro you are.

 
You’ve had enough regret and embarrassment over your outdated brand.

You’ve had enough.

  • Enough wishing you could postpone another interview, award, or JV opportunity until you’ve ditched the DIY Franken-brand cobbled together by you and a disappointing experience with Fiverr.

  • Enough embarrassment over sending clients and influencers to your out-of-date website.

  • Enough regret that the image you’re putting out into the world doesn’t match the top-notch experience your clients have with you.

Imagine instead a brand that captures where you are now and where you’re headed next.

Imagine instead: 

  • a brand that fits like your favorite t-shirt while still showcasing you as the stand-out expert—the one your potential clients can’t wait to hire.

  • a brand that captures not only where you are today but also where you’re headed next—one that will last for years to come so you can finally set it and forget it.

  • an expert who will take this project off your to-do list for good and drive it to completion. Like yesterday.

 

Ready to turn those dreams into your reality?

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Hey there! I’m Michelle, a brand strategist and designer for successful business owners like you who are ready to stand out and look like the pro you are. 

I capture your personality and expertise in a clear, cohesive brand that feels just like you and attracts more ideal clients, so you can…

boost your confidence, your impact, and your bottom line.

 
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Leave the insecurity 30,000 feet below

with a one-of-a-kind, cohesive brand identity.

When your brand feels just like you, you’ll stop second-guessing yourself and gain the confidence to reach your next level. Publish that book, accept the interview requests and coveted award nominations, book higher paying clients, or expand your team. That’s exactly what my clients do.

They’re happy-dancing, high-fiving, and crying tears of joy over their new brands. But don’t take my word for it… Here’s what they say about working with me:

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Rochelle Edwards client testimonial

We’re overwhelmed!

Given our target audience, we knew we needed professional help to create a brand that would stand out in our industry. We're so proud of our new brand, but, more importantly, we love how it conveys our heart and message!

Michelle is fantastic, always giving her expert advice while holding space for honest conversation and revisions. She’s so patient and made us feel like a valued partner every step of the way.

We continue to receive such positive feedback from clients and other industry experts. Thank you, Michelle! We're overwhelmed with the result!

– Rochelle Edwards, Tribal Vanilla

Sonja Palomino client testimonial

It was exactly what I needed!

At first, I was so afraid Michelle wouldn't understand my company and would create a brand that felt impersonal and inauthentic. I mean, how could anyone know my business as well as I do?

Throughout her process, she patiently guided me from fear and resistance to trust and confidence. Instead of giving me what I thought I wanted, she listened to my heart and created what she knew would work best.

Now my brand is polished and captures the pulse of me AND my beautiful clients. It has taken my company to the next level—way beyond what I could see when we started. Thank you, Michelle, for holding true to your best vision for me. It was exactly what I needed!

– Sonja Palomino, In Joy Consulting

She captured my future!

So much of what I create for myself is where I am NOW, but Michelle captured my aspirations and where I want to go in a way I never could have done on my own.

I thought working with a designer would be difficult and I'd have to know all the exact words to tell her. I'm so relieved this really is Michelle’s zone of genius—taking all my random thoughts, applying the right strategy, and making it into something beautiful. It feels so good to have this cleaner, clearer style everywhere!

I love it; it finally fits—with lots of room to grow!

– Caryn Gillen, Business + Life Coach

Branding Packages:

 

SIGNATURE Brand Package

It’s time to finally go pro. 

You’re ready for a brand identity that reflects your personality and expertise and attracts more of your ideal clients. This strategy-first design package will give you exactly that—and then some. No more logos cobbled together in Canva or disappointing experiences with Fiverr. You deserve better—so do your clients.

Timeline: 9-10 WEEKS*

*I'm usually booked with amazing clients like you several months in advance. Book a free consultation now to reserve a place for YOU on my calendar and get you looking like the pro you are!


SIGNATURE PLUS+ Brand Package

Go next-level with the Signature Package + more.

If you need branding PLUS copywriting, web design, photography, or in-depth project management, this package is custom-made for you. I bring my hand-picked team of trusted professionals into our process so you get exactly what you need without any extra hassle. You’re done with hassle and headaches in your brand.

Timeline: Minimum 12 WEEKS, varies based on services included


Love details as much as I do? Want to know exactly how the Branding Process works and what to expect? Download the Let Her Fly Process Guide for an in-depth look inside and all the answers to your FAQs. (No email required.)


 

Are you a previous or current client?

If you need additional brand & marketing support, book a VIP Design Day here.

 
 
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join these happy-dancing clients

Are you ready to Let Her Fly?

Your hard work has brought you this far, and you’re poised for your next big thing. It’s time to give yourself credit for building an incredible business and Let Her Fly with a brand that feels like you and attracts your dream clients. 

Are you ready to Let Her Fly? Contact me at michelle@weletherfly.com.

When you’re ready to Let Her Fly:

  • You’ll partner with a professional brand strategist who listens to your big dreams and translates who you are and what your business offers into a true-to-you brand identity.

  • You’ll finally have a brand that intuitively connects—you with the people you serve and them with a brand they love (YOURS!).

  • You’ll get to work with more clients you love—and politely, but confidently, say “no, thanks” to the ones who aren’t a good fit.

  • You’ll finally believe the success you’ve dreamed of is possible, giving you the ability to get out there and take it to the next level with more confidence and ease.

Anything less will never fly for a gal like you (pun totally intended)!

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It’s Fight or Flight Time.

You have a choice: keep fighting with your old brand knowing it’s holding you back—OR—break gravity’s hold with a brand that truly reflects you AND attracts all the right clients. 
 

If you’re ready to ditch your outdated brand and look like the pro you are, here’s how…

Step 1, Let's Chat

Step 1

Let’s Chat

Hop on a 30-minute video chat to discuss your business dreams, concerns, and timeline. If we’re a perfect fit, I’ll give you all the next steps to getting a brand that moves you to a-whole-nother level. Of course, this call is complimentary.

Step 2, The Nitty-gritty Details

step 2

Pre-flight Details

It’s the details that make working with me a breeze. We’ll take care of the paperwork lickety-split and give you a delightful, seamless experience. You’ll know exactly what to expect and when, saving the surprises for when you first lay eyes on your beautiful brand.

Step 3, Let's Fly!

Step 3

Let’s Fly

Preparation is the key to success in any endeavor, so our Brand Prep process begins with in-depth discovery worksheets and a video consultation to get our project off the ground. After that, you can just sit back, relax, and Let Her Fly.


Ready to get the gravity-busting confidence that only comes from a brand that looks and feels as professional as you are?