CanMedSend Foundation provides student loan debt assistance for recent Canadian healthcare graduates who desire to serve in the medical mission field.
Moodboard for CanMedSend
Their branding needed to be clearly medical and Canadian. At the time, they were also a brand new organization, so it needed to be evident who they are and what they do. Blue is associated with reliability, integrity, and healing. Red is the color of choice for all Canadians, but it also speaks of passion and strength.