The 2015 Celebration of Hope with Will Graham was a series of events hosted by the Billy Graham Evangelical Association of Canada. This is one of many events they host each year throughout the United States and Canada.
Moodboard for Celebration of Hope
While previous events were often in large urban centres, these host cities were all smaller communities in Northern Canada, so we wanted a vibe that was down to earth, approachable, and vibrant. We decided early on to incorporate the Northern Lights as a key visual element because they were familiar to the attendees in a literal sense and also reinforced the concept of "light shining in the darkness" in a spiritual, figurative way.