Friendly Pantry is all about “making kitchen pantries friendly after food allergy diagnosis.” Corinna provides education, support, and a thriving Facebook community to reduce the frustration, confusion, and anxiety that can overwhelm parents of children who have food allergies.
Moodboard for Friendly Pantry
The three keywords that describe her brand best are trusted, friendly, and relatable. There can be a lot of negative emotions surrounding allergy diagnosis, and Corinna’s goal is to approach this from a positive perspective, empowering her clients and community. The colors turquoise (for security, healing, and balance) and orange (for cheerfulness, energy, and confidence) are perfectly aligned with her hope-filled, encouraging business.