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    <loc>https://weletherfly.com/blog</loc>
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    <lastmod>2023-03-13</lastmod>
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  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-kimberly-knull</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/2dbfdd6d-adbf-4cdf-9dfb-45432e81d5fd/Kim+Knull-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Kimberly Knull - Make it stand out</image:title>
      <image:caption>Our strategy keywords are courageous, wise, and ease. The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life.  Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Kimberly Knull</image:title>
      <image:caption>Because Kim has same first and last initials, I wanted to incorporate this into her icon but also didn't want it to feel harsh from all the angles of the letters. Her icon integrates not only her initials but also a stylized segment of the Dara Knot, a Celtic symbol of strength and wisdom. This is a much more personal representation of Kim's Irish heritage than the African symbol used in her old logo. The curves of the icon, script font, and subtle arches in her last name all help to soften the entire logo, giving it a calm, fluid feeling. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
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      <image:title>blog - Brand Design for Kimberly Knull</image:title>
      <image:caption>Brand Reveal for Kimberly Knull, registered psychologist for courageous leaders. Calm, grounded design. Designed by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e988857a-a656-4adf-8d01-c6956dfe2515/Kim+Knull-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Kimberly Knull - Make it stand out</image:title>
      <image:caption>Social Media templates for Kimberly Knull. The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life.  Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/bfea0ab6-3ccb-4d7f-b1cb-f821a21a0c5c/Kim+Knull-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Kimberly Knull</image:title>
      <image:caption>Kimberly Knull - The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/18c2242e-c864-4a3e-abfe-8b3a71280489/Kimberly-Knull-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Kimberly Knull - Make it stand out</image:title>
      <image:caption>– Mary Ellen McGuigan, Spiritual Director &amp; Wellness Coach, True Grace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5521f189-0257-423b-8ac2-e2a428006c7e/Kim+Knull-5-collateral.jpg</image:loc>
      <image:title>blog - Brand Design for Kimberly Knull</image:title>
      <image:caption>Collateral Design for Kimberly Knull. The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
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  <url>
    <loc>https://weletherfly.com/blog/brand-confidence-free-assessment-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/75c9207b-ec22-48c9-9c20-1aa07c4312e9/assessment+mockup+square.jpeg</image:loc>
      <image:title>blog - Free Brand Confidence Assessment Tool</image:title>
      <image:caption>Brand Shame vs. Brand Confidence by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9ab56c1e-3fb9-405f-ac3b-ccba7a0be53f/brand-shame-series4-pinterest.jpeg</image:loc>
      <image:title>blog - Free Brand Confidence Assessment Tool - Make it stand out</image:title>
      <image:caption>Free Brand Confidence Assessment Tool by Michelle Clayton, Brand Designer in Calgary Alberta.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-confidence-visibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7aed1fa6-e60c-41a0-afaf-eded65cd727b/brand-shame-series3-pinterest.jpeg</image:loc>
      <image:title>blog - Get Confident, Visible, &amp;amp; Profitable</image:title>
      <image:caption>Brand Shame vs. Brand Confidence by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/6a427ff9-df52-46c9-b3c8-a75ef3b58269/brand-shame-series3b-IG.jpeg</image:loc>
      <image:title>blog - Get Confident, Visible, &amp;amp; Profitable - Make it stand out</image:title>
      <image:caption>Brand Shame Series by Michelle Clayton in Calgary, Alberta</image:caption>
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  <url>
    <loc>https://weletherfly.com/blog/brand-shame-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
    <image:image>
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      <image:title>blog - 6 Signs You're Trapped in Brand Shame - Make it stand out</image:title>
      <image:caption>Brand Shame Series by Michelle Clayton in Calgary, Alberta</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e5add878-8a48-4755-a684-e0ee9ea12b58/brand-shame-series2-pinterest.jpeg</image:loc>
      <image:title>blog - 6 Signs You're Trapped in Brand Shame</image:title>
      <image:caption>Brand Shame vs. Brand Confidence by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-shame-keeping-you-broke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/fea531e0-bcab-4f58-9645-eecebf185358/brand-shame-series1-pinterest.jpeg</image:loc>
      <image:title>blog - The #1 Way Your Brand Is Keeping You Broke</image:title>
      <image:caption>Brand Shame vs. Brand Confidence by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/400f3618-34e1-41c1-9ef1-cbc08acf3e8c/brand-shame-series1b-IG.jpg</image:loc>
      <image:title>blog - The #1 Way Your Brand Is Keeping You Broke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-true-grace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f2cb1ba0-f75a-4fe1-bff2-06829a44fe7d/True-grace-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0c9a8c56-aec9-4350-9be5-bcfb03b518be/True-grace-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace</image:title>
      <image:caption>True Grace – Brand Strategy for restorative Brand Design in peony, thistle, sage. A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/2846a4a1-1891-416d-a3cc-8c98241379c5/True-grace-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace - Make it stand out</image:title>
      <image:caption>True Grace – Brand Board created for restorative Brand Design in peony, thistle, sage. A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/59d880a8-9037-4875-bfd0-216b5c2d6d7d/True-grace-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace</image:title>
      <image:caption>Collateral Design for spiritual director in peony, thistle, sage. A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/29d841ab-fd8d-4b57-a9df-bf57a8c14232/MaryEllen-McGuigan-headshot.jpeg</image:loc>
      <image:title>blog - Brand Design for True Grace - Make it stand out</image:title>
      <image:caption>– Mary Ellen McGuigan, Spiritual Director &amp; Wellness Coach, True Grace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/bffcafec-2998-4dbe-872c-2483a1c60a28/True-grace-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace</image:title>
      <image:caption>Brand Reveal for True Grace, spiritual director and health coach for truth seekers. Grounded, warm design. Designed by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/b71deda6-507c-41e6-adb0-2af619f1268e/True-grace-social2-sq.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace - Make it stand out</image:title>
      <image:caption>Social Media templates for spiritual director with soothing colors and holistic design. A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/eff5261c-7ddb-46bf-9f5f-673c9e0fbd5b/True-grace-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for True Grace</image:title>
      <image:caption>Logo design for Mary Ellen McGuigan, a grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2-minutes-professional-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1580357007330-9DBSC6W20EVN17BD6MRF/Squarespace+default+grey+box.png</image:loc>
      <image:title>blog - Two Minutes To A More Professional Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1580356138287-CFDGHPJYEOSLD7XVOET8/Website-pinterest.jpg</image:loc>
      <image:title>blog - Two Minutes To A More Professional Website</image:title>
      <image:caption>2 minutes or less to a more professional website by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly</image:caption>
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  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-the-nerdy-keeper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f139c274-7036-4ec6-a07a-206ef31dc366/TNK-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for The Nerdy Keeper</image:title>
      <image:caption>The Nerdy Keeper – Brand Strategy for quirky Brand Design in hot pink, coral and mint. An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Vibrant colors and feminine design. by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/6967b85d-d15a-443a-b683-122ad73391da/TNK-1-Blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for The Nerdy Keeper</image:title>
      <image:caption>Brand Design for bookkeeper and CPA, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Vibrant colors and feminine design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/653f72c8-cef8-4689-914a-0daa7f99a53b/TNK-logo-before-after.jpg</image:loc>
      <image:title>blog - Brand Design for The Nerdy Keeper</image:title>
      <image:caption>An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Vibrant colors and feminine design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5287be4a-3d49-4cdd-8a7d-b46c2b4d51db/TNK-5-website-design.jpg</image:loc>
      <image:title>blog - Brand Design for The Nerdy Keeper - Make it stand out</image:title>
      <image:caption>Custom Icon Design for leadership coach in hot pink, coral and mint. Social Media templates for bookkeeper and CPA with vibrant colors and feminine design. Website design for The Nerdy Keeper, bookkeeper and CPA in hot pink, coral and mint. An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Brand Design by Let Her Fly, Michelle Clayton #collateraldesign #brandreveal #brandidentitydesign #brandlogos #marketing #canva #socialmedia #brandreveal #brandidentitydesign #brandlogos #canva #instagram #linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e8b30aeb-2125-4cf9-b47e-e8bd656cdfe4/Megan-Carter-headshot.jpeg</image:loc>
      <image:title>blog - Brand Design for The Nerdy Keeper - Make it stand out</image:title>
      <image:caption>– Megan Carter, Bookkeeper &amp; CPA, The Nerdy Keeper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/15d71f59-3302-48f3-b692-22de2f6acef7/TNK-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for The Nerdy Keeper</image:title>
      <image:caption>Brand Design for The Nerdy Keeper, bookkeeper and CPA – by Let Her Fly, Michelle Clayton. An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Vibrant colors and feminine design. Hot pink, coral and mint. Brand Design by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-everyday-effectiveness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c05bb692-0721-4749-aaa6-9cb2db0c7402/EE+-+Brand+Reveal+Template4.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness</image:title>
      <image:caption>Brand Design for Gwen Bortner, Operations Strategist. A summery, carefree brand design for operations strategist, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. Refreshing colors and supportive design. Green, peacock, marigold. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/311f2e86-9217-487f-9f5d-d55373f6bfee/EE+-+Brand+Reveal+Template1.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness</image:title>
      <image:caption>Brand Reveal for Everyday Effectiveness, operations strategist for overwhelmed entrepreneurs. Summery, carefree design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/303d7540-8205-4278-961e-bddf5e1e6334/EE+-+Brand+Reveal+Template3.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness</image:title>
      <image:caption>Gwen Bortner – Brand Strategy for grounded Brand Design in Green, peacock, marigold. A summery, carefree brand design for operations strategist, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. Refreshing colors and supportive design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/29936a87-8658-4248-a9ea-9e41adae8579/EE+-+Brand+Reveal+Template5.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness - Make it stand out</image:title>
      <image:caption>Collateral design for operations strategist in green, peacock, marigold. A summery, carefree brand design for operations strategist by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1670358556768-KUP157NL7EW3MPJLZUTV/EE+-+Brand+Reveal+Template10.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness - Make it stand out</image:title>
      <image:caption>Website design for Operations Strategist in Green, peacock, marigold. A summery, carefree brand design for operations strategist, capturing keywords of clarity, grounded, perceptive. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7d69b228-0336-407e-ab57-59c615add069/EE+-+Brand+Reveal+Template12.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness</image:title>
      <image:caption>Logo design for a summery, carefree brand design for operations strategist Gwen Bortner, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. Refreshing colors and supportive design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1670358541887-VHX6WPWH7JYLK2J072P9/EE+-+Brand+Reveal+Template13.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness - Make it stand out</image:title>
      <image:caption>Website design for Operations Strategist in Green, peacock, marigold. A summery, carefree brand design for operations strategist, capturing keywords of clarity, grounded, perceptive. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/bf38f5ad-bcbe-4250-a3c5-76e6b4f2606b/EE+-+Brand+Reveal+Template11.jpg</image:loc>
      <image:title>blog - Brand Design for Everyday Effectiveness</image:title>
      <image:caption>Social Media templates for operations strategist with refreshing colors and supportive design. A summery, carefree brand design for operations strategist by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-vetcoach-international</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c1d147a0-62ae-41fc-8061-5546075c8f14/VET-website.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International - Make it stand out</image:title>
      <image:caption>Website design for VetCoach International, life and weight loss coaching. sparkly, freedom, and humor by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/8e91a7d1-422c-4ba7-9546-d05403f9bee9/VET-pinterest.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International</image:title>
      <image:caption>Brand Reveal for VetCoach International, life and weight loss coaching. sparkly, freedom, and humor by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/411f46fa-bbc8-42de-8189-3e8d475ce9fb/Nadina-Cojocaru-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International - Make it stand out</image:title>
      <image:caption>– Nadina Cojocaru DVM, Certified Life &amp; Weight Coach at VetCoach International</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/6baea2ba-7462-4872-a250-1f3446019ea8/VET-pinterest4.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International</image:title>
      <image:caption>Brand Reveal for VetCoach International, life and weight loss coaching. sparkly, freedom, and humor by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/2ff50b60-02db-44e1-a5dc-6991ab3fc18d/VET-before-after-sq.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International</image:title>
      <image:caption>Logo design for VetCoach International, life and weight loss coaching. sparkly, freedom, and humor by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/748bf3fd-7408-481f-90f0-c2ae7b7a3bc6/VET-pinterest5.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International - Make it stand out</image:title>
      <image:caption>Collateral design for VetCoach International, life and weight loss coaching. sparkly, freedom, and humor by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5bb3dbe3-c51f-45aa-9e6f-2793d7198f08/VET-pinterest3.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International</image:title>
      <image:caption>Sparkly, freedom, and humor for VetCoach International. Our color palette is a riot of happiness: lavender for wisdom and magic, coral for vitality and warmth, and indigo for healing and trust. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/ace49d7a-c63a-479a-b1e8-03ef3cf91cd4/VET-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for VetCoach International</image:title>
      <image:caption>Social Media templates for life and weight loss coaching. A sparkly, freedom, and humor design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/3-ways-to-optimize-visibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/b7bb1a9d-b083-429c-b3b9-2ce0d1b81030/optimize-visibility-pinterest.jpg</image:loc>
      <image:title>blog - 3 Powerful Ways  to Optimize  Your Visibility</image:title>
      <image:caption>3 Powerful Ways to Optimize Your Visibility guest blog by Kc Rossi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5ef79c79-6a4e-437d-a6b7-40474a88d534/Kc-Rossi-headshot-square.jpg</image:loc>
      <image:title>blog - 3 Powerful Ways  to Optimize  Your Visibility - Make it stand out</image:title>
      <image:caption>– Kc Rossi</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-the-solid-bow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0f6f6426-e966-4a29-b692-8de2222ef5f8/TheSolidBow-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow</image:title>
      <image:caption>Logo design for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/fdc9a40a-a88f-47e7-8829-cd167b73a5e3/TheSolidBow-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow - Make it stand out</image:title>
      <image:caption>Collateral Design for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1da6daa4-bef0-447b-bc61-ce44cdf0b297/TheSolidBow-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow</image:title>
      <image:caption>Social Media templates for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/b19af68b-657a-401e-a94c-c5677805ee48/TheSolidBow-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow</image:title>
      <image:caption>Brand Reveal for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/03aa0311-698a-4d57-b80e-f9b2731d1d35/TheSolidBow-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow - Make it stand out</image:title>
      <image:caption>Website design for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e57ab08d-bf76-42af-b41d-1b2ab39dd2d2/TheSolidBow-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow</image:title>
      <image:caption>Kind, safe, and joyful for The Solid Bow. Our primary colors are pink is loving and sweet, grape is quality and spiritual, and aqua is serene and integrity. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f0d9caae-af2a-4673-abdb-371c20430916/TheSolidBow-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for The Solid Bow</image:title>
      <image:caption>Brand Reveal for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/creative-recovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9e77c021-7511-4b32-acd0-3d196da61b1f/recovery-from-creative-depletion-pinterest.jpg</image:loc>
      <image:title>blog - Recovering from Creative Depletion</image:title>
      <image:caption>Recovering from Creative Depletion by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/163a9b44-0f98-4ba8-bf20-42976b62837a/blog+quote+sept.jpg</image:loc>
      <image:title>blog - Recovering from Creative Depletion - Make it stand out</image:title>
      <image:caption>"Every man is called to give love to the work of his hands. Every man is called to be an artist." - Eric Gill</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-furey-consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c69bf1cf-dd33-42e5-9477-d2b452f62a2e/Furey-Consulting-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting</image:title>
      <image:caption>Supportive, comprehensive, calm for Furey Consulting. Our primary colors are muted shades of green which always carry the color psychology of wealth and health, rounded out with tan and soft blue that are soothing and stable. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/51d664ca-09c5-468e-bcbb-f40462e11f12/Furey-Consulting-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting</image:title>
      <image:caption>Brand Reveal for Furey Consulting, financial advisor for small business. Soothing, stable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/82f81968-db78-4e6f-b1b3-ae9c089fb51c/Furey-Consulting-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting</image:title>
      <image:caption>Social Media templates for financial advisor for small businesses. Soothing, stable design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/96e5275f-5bab-42c8-acff-68da80990c2e/Furey-Consulting-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting - Make it stand out</image:title>
      <image:caption>Website design for Furey Consulting, financial advisor for small businesses. Soothing, stable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1ac74aa0-37d8-484f-8893-25cc2dc4855d/Furey-Consulting-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting - Make it stand out</image:title>
      <image:caption>Collateral Design for Furey Consulting, financial advisor for small businesses. Soothing, stable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e429093b-1a64-42f4-8a7a-10cdb2d6cbb6/Furey-Consulting-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting</image:title>
      <image:caption>Brand Reveal for Furey Consulting, financial advisor for small business. Soothing, stable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/832fefca-4cdf-420f-a855-0e9c4d75cbac/Furey-Consulting-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting</image:title>
      <image:caption>Logo design for Furey Consulting, financial advisor for small business. Soothing, stable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/4d8d4d3e-9780-4682-9112-00523e89006b/Carole-Anne-Furey-headshot+%281%29.jpg</image:loc>
      <image:title>blog - Brand Design for Furey Consulting - Make it stand out</image:title>
      <image:caption>– Carole-Anne Furey, Owner, Furey Consulting</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/dont-be-energetic-be-yourself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7679206c-1cd5-41b8-ba2e-7044c3707403/SusanCain.jpg</image:loc>
      <image:title>blog - You Don’t Have To Be Energetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c28be7b8-8fa9-41ff-8f44-5be34c17683a/energetic-pinterest.jpg</image:loc>
      <image:title>blog - You Don’t Have To Be Energetic</image:title>
      <image:caption>You don’t have to be energetic by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/3-keyboard-shortcuts-save-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/38da3eca-f4ee-458b-9b2b-f2857877c4ab/quick+look.png</image:loc>
      <image:title>blog - 3 Sweet Keyboard Shortcuts to Save You Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/68e51341-9e36-420d-b334-d9411116ecc1/emoji+keyboard.png</image:loc>
      <image:title>blog - 3 Sweet Keyboard Shortcuts to Save You Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/edde9db5-f783-49d5-933a-82d73c73485d/speech+to+text+copy.jpg</image:loc>
      <image:title>blog - 3 Sweet Keyboard Shortcuts to Save You Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/22458059-9ca0-44f8-b9b7-a52ee9222bb3/keyboard-shortcuts-pinterest.jpg</image:loc>
      <image:title>blog - 3 Sweet Keyboard Shortcuts to Save You Time</image:title>
      <image:caption>3 Sweet Keyboard Shortcuts to save you time this summer by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-diana-murphy-coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/a9d633e0-c62d-4660-8fc6-aee6df9af59c/Diana-Murphy-podcast.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching - Make it stand out</image:title>
      <image:caption>Podcast graphics for leadership and business coach with strong colors and clean design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/50603516-53d0-4dfb-85cf-7e016cb5c18a/diana-old-website.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching - Make it stand out</image:title>
      <image:caption>Old, previous website for Diana Murphy Coaching in navy, jade, orange by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f2503af8-349c-4afc-96fb-c67dbcc7eb94/Diana-Murphy-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching</image:title>
      <image:caption>A fierce, strong brand design for business coach Diana Murphy, capturing keywords of fierce, wholehearted, flourishing. She helps CEOs and owners avoid burnout and be visionary leaders. Strong colors and clean design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/87fdf55a-3a78-4017-b615-eba33b2aec12/diana-new-website.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching - Make it stand out</image:title>
      <image:caption>Website design for Diana Murphy Coaching in navy, jade, orange by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/aa138123-dd32-4c31-a569-26abcf4431ff/Diana-Murphy-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching</image:title>
      <image:caption>Diana Murphy, business and leadership coach for CEOs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/fa2baf6b-0ff3-4e6e-823e-795f2b3e8b62/Diana-Murphy-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching - Make it stand out</image:title>
      <image:caption>Collateral Design for business coach in navy, jade, orange by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/8dddd6da-3aca-4b61-9a7d-a4f7f0a2c98b/Diana-Murphy-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching</image:title>
      <image:caption>A fierce, strong brand design for business coach Diana Murphy, capturing keywords of fierce, wholehearted, flourishing. She helps CEOs and owners avoid burnout and be visionary leaders. Strong colors and clean design. Navy, jade, orange. Brand Design by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c823b80f-de50-4d2e-9b9b-10ab76deb17a/Diana-Murphy-before-after.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching</image:title>
      <image:caption>Logo design for for Diana Murphy, business coach for CEOs. Fierce, strong design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/36d133b5-93b3-4c5d-b0e4-d8fd9442ad5a/Diana-Murphy-social.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching</image:title>
      <image:caption>Social Media templates for leadership coach with strong colors and clean design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/ae139122-beb0-496b-9044-8aae468c2d24/Diana-Murphy-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Diana Murphy Coaching</image:title>
      <image:caption>Brand Reveal for Diana Murphy, business coach for CEOs. Fierce, strong design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-katie-wood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/78092086-d961-4d9f-aeb8-5b19779a6f51/KatieWood-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood - Make it stand out</image:title>
      <image:caption>Website design for Business Coach in forest green, terra cotta, and gold by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/63bc8190-cf87-47c9-b3ef-33becd3c296a/Katie-Wood-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood</image:title>
      <image:caption>– Katie Wood, Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/60aa519d-74af-4d0b-bdf3-e5f30323a7d8/KatieWood-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood</image:title>
      <image:caption>An expansive, earthy brand design for business coach Katie Wood, capturing keywords of adventurous, curious, visionary. Helping overwhelmed leaders and creatives clarify their vision and make an impact. Autumn colors and warm design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9a62fd2b-c652-4a44-9b56-b2e956dc84e3/KatieWood-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood</image:title>
      <image:caption>Logo design for Katie Wood, business coach for founders, leaders, and creatives. Expansive, earthy design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/b701f14e-0a2f-481e-99d2-553a471b8e17/KatieWood-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood</image:title>
      <image:caption>Brand Reveal for Katie Wood, business coach for founders, leaders, and creatives. Expansive, earthy design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/879a1ace-b4d1-4034-bdfd-e909a3269d14/KatieWood-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood - Make it stand out</image:title>
      <image:caption>Collateral Design for business coach in forest green, terra cotta, and gold by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/4db80f33-7031-413c-8a19-d48435cb40ec/KatieWood-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood</image:title>
      <image:caption>Social Media templates for business coach with earthy colors and adventurous design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/21ac44d5-f1ed-4cef-9753-87a62def338f/KatieWood-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Katie Wood</image:title>
      <image:caption>Brand Reveal for Katie Wood, business coach for founders, leaders, and creatives. Expansive, earthy design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/stress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/25504455-caea-4ce2-b6d4-be972f42182a/less+difficult+quote.jpg</image:loc>
      <image:title>blog - Recovering from Stress Overload - Make it stand out</image:title>
      <image:caption>What do we live for if not to make life less difficult for each other? quote by George Eliot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/a59c3579-0c7c-4daf-b4ae-e9c2e525c143/recovery-from-stress-overload-pinterest.jpg</image:loc>
      <image:title>blog - Recovering from Stress Overload</image:title>
      <image:caption>Recovering from Stress Overload by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-leadcraft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/848181a1-4b8a-4988-b029-59f88266e514/Leadcraft-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Leadcraft - Make it stand out</image:title>
      <image:caption>Collateral Design for leadership agency in black, white, and nude by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f9e5ee14-42ab-40ed-acc1-88098b9f6f4c/Leadcraft-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Leadcraft</image:title>
      <image:caption>Brand Reveal for Leadcraft, boutique leadership communications agency. Elegant, luxury design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/719c31c5-b8b6-4945-be60-2bf5a512e59f/Leadcraft-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Leadcraft</image:title>
      <image:caption>Social Media templates for leadership agency with minimalist colors and sophisticated design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1fe782a8-19b3-4cdf-a100-bcbd50d7cef7/Leadcraft-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Leadcraft</image:title>
      <image:caption>Logo design for Leadcraft, boutique leadership communications agency. Elegant, luxury design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/cce7dff3-f57d-4590-85cb-473e29758cdc/Jennifer-Rappo-headshot.png</image:loc>
      <image:title>blog - Brand Design for Leadcraft</image:title>
      <image:caption>Jennifer Rappo, Founder, Leadcraft</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/8c1880c5-e21c-4285-86f9-64b5af505632/Leadcraft-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Leadcraft</image:title>
      <image:caption>Brand Reveal for Leadcraft, boutique leadership communications agency. Elegant, luxury design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/a9cd4640-49c4-41f4-a758-4174ae445d1c/Leadcraft-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Leadcraft</image:title>
      <image:caption>An elegant, dramatic brand design for communications agency, Leadcraft, capturing keywords poised, ambitious, mysterious. Crafting confident women through leadership development and theatrical arts. Minimalist colors and sophisticated design. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-beautiful-inside-academy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/77affa49-4395-4a02-9a78-556c32172219/BeautifulInsideAcademy-logo-comp-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy</image:title>
      <image:caption>Logo Design for Beautiful Inside Academy, teen girl empowerment coach. Powerful, sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5eb0c574-ff4e-4552-b63f-d313eb4bf6e4/BeautifulInsideAcademy-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy</image:title>
      <image:caption>Social Media templates for teen girl empowerment coach with strong colors and timeless design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/2cccf93f-0e32-4534-b9c0-923530fecfa6/BeautifulInsideAcademy-website-new-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/256e7fc9-adbd-4dcb-abf1-107ad638e517/BeautifulInsideAcademy-website-old-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/69428dc2-7e93-4f1a-98fe-955d41b4c8ec/BeautifulInsideAcademy-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy</image:title>
      <image:caption>Brand Reveal for Beautiful Inside Academy, teen girl empowerment coach. Powerful, sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/697c157e-07f3-4eb4-9a27-dbafd2046b03/BeautifulInsideAcademy-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy - Make it stand out</image:title>
      <image:caption>Collateral Design for teen girl empowerment coach in black and white with hot pink by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9ab283f2-0c03-4a3e-acd6-4a225f8542e4/BeautifulInsideAcademy-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy</image:title>
      <image:caption>Brand Reveal for Beautiful Inside Academy, teen girl empowerment coach. Powerful, sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7ce4ed33-b083-453f-a687-7ae3d4479c83/BeautifulInsideAcademy-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Beautiful Inside Academy</image:title>
      <image:caption>A powerful, sophisticated brand design for teen girl empowerment coach, capturing keywords of strong, confident, classy. Empowering young women to develop their inner confidence and live their most beautiful life. Black and white, with pops of intense color by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-create-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/15f2548a-5e4d-4960-8f3f-24e0f5a17566/CreateToday-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today - Make it stand out</image:title>
      <image:caption>Website design for social support network in navy, cherry red, turquoise by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/79041ec8-f7b2-4474-8b8b-013b7ede818d/CreateToday-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today</image:title>
      <image:caption>Brand Reveal for Create Today, online support program for injured workers. Welcoming, confident, hopeful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/ba67d7f7-186f-4019-8cae-cb19b5898d21/CreateToday-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today</image:title>
      <image:caption>Logo design for Create Today, online support program for injured workers. Welcoming, confident, hopeful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/75f96709-74a5-4cdf-878e-5e8f9d7943a0/CreateToday-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today</image:title>
      <image:caption>Brand Reveal for Create Today, online support program for injured workers. Welcoming, confident, hopeful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7777c2c6-0cd4-4650-b627-385a4af66bd9/Caroline-Howe-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today</image:title>
      <image:caption>Dr. Caroline Howe, Founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/25a43042-265a-48da-a715-688074cc984d/CreateToday-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today</image:title>
      <image:caption>A vibrant, safe brand design for Create Today, capturing keywords of welcoming, confident, hopeful. The world’s first online, client-directed support program for injured workers. Cheerful colors and clean design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/22b0212c-98a0-4879-bf60-81f25110d7a0/CreateToday-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today</image:title>
      <image:caption>Social Media templates for social support network with cheerful colors and clean design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/82779f73-e34f-4446-ab95-5194016ca192/CreateToday-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Create Today - Make it stand out</image:title>
      <image:caption>Collateral Design for social support network in navy, cherry red, turquoise by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/christmas-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/cbc6266a-e0f7-416f-9653-ff09eeb3a89b/Andes+cookie+ingredients.png</image:loc>
      <image:title>blog - Christmas 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/d255a102-f474-459f-88b2-49bb5551aa6a/Andes+cookie+instructions.png</image:loc>
      <image:title>blog - Christmas 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/52974e49-6df1-4e4c-a155-8b12a9de093e/Christmas-pinterest.jpg</image:loc>
      <image:title>blog - Christmas 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-botanical-numerology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634661219180-ZQSS8PZV1GGVJ3A2Q8J7/BotanicalNumerology-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology</image:title>
      <image:caption>Social Media templates for Botanical Numerologist with vibrant colors and approachable design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634660798291-H99L8UYNXL2FD0FV7QPZ/BotanicalNumerology-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology</image:title>
      <image:caption>Logo Reveal for Ginger Lily, Botanical Numerologist for curious seekers. Vibrant, cheerful, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634664070080-W6TELCIKH86JOU4Q322G/BotanicalNumerology-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology</image:title>
      <image:caption>A cheerful, approachable brand design for botanical numerologist, Ginger Lily, capturing keywords of vibrant, alert, clarity. She helps clients make more confident decisions. Bright colors and approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634661138918-9HJLZ8DBYVY3ZI90Z41V/BotanicalNumerology-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology - Make it stand out</image:title>
      <image:caption>Collateral Design for Botanical Numerologist in green, yellow, melon by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634662343505-5J83XBZ7P88DEW7384YE/Ginger-Lily-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology</image:title>
      <image:caption>Ginger Joy Lily, Botanical Numerologist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634660970879-EA3VIAQWC7GFARQUU6FJ/BotanicalNumerology-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology</image:title>
      <image:caption>Brand Reveal for Ginger Lily, Botanical Numerologist for curious seekers. Vibrant, cheerful, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634661489049-KR1HXIGPSPEETQ6I2ENT/BotanicalNumerology-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology - Make it stand out</image:title>
      <image:caption>Website design for Botanical Numerologist in green, yellow, melon by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634660049011-E3W7R6NZANWSAQ167VSE/BotanicalNumerology-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Botanical Numerology</image:title>
      <image:caption>Brand Reveal for Ginger Lily, Botanical Numerologist for curious seekers. Vibrant, cheerful, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/top-3-favorite-planners-agendas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1632275105300-C8ZP391JI36CC4ICWK7N/hemlock-covers-sq.jpg</image:loc>
      <image:title>blog - My Top 3 Favorite Planners - Make it stand out</image:title>
      <image:caption>Top 3 favorite planners by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly #hemlockandoak #planners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1632275050446-HDJPL45QE3ATCZIADP48/agendio-layout.png</image:loc>
      <image:title>blog - My Top 3 Favorite Planners - Make it stand out</image:title>
      <image:caption>Here’s the Agendio inside layout I currently use, with customizations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1632275070018-7RQT6G8FU25432132YO5/plumpaper-covers-sq.jpg</image:loc>
      <image:title>blog - My Top 3 Favorite Planners - Make it stand out</image:title>
      <image:caption>Top 3 favorite planners by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly #plumpaper #planners</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1632275121592-J824ND1XKFWRY40756AF/Hemlock-inside1.jpg</image:loc>
      <image:title>blog - My Top 3 Favorite Planners - Make it stand out</image:title>
      <image:caption>A sample of inside pages from Hemlock &amp; Oak’s weekly planner. The grid is much lighter in real life.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1632275034977-6K4W81WII11KEHG48SD8/agendio-covers-sq.jpg</image:loc>
      <image:title>blog - My Top 3 Favorite Planners - Make it stand out</image:title>
      <image:caption>Top 3 favorite planners by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly #agendio #planners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1632334740702-CNUDUZN8QTFP4QG5PQ3S/favorite-planners-2021-pinterest.jpg</image:loc>
      <image:title>blog - My Top 3 Favorite Planners</image:title>
      <image:caption>Top 3 favorite planners by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - My Top 3 Favorite Planners - Make it stand out</image:title>
      <image:caption>With Plum Paper, you can replace “Your Text Here” with your custom headings, but you can’t adjust the length, content, or arrangement of the columns.</image:caption>
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  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-wildwood-imagery</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631029464442-V6H6375OZGR4YH4S64GH/WildwoodImagery-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Wildwood Imagery</image:title>
      <image:caption>Brand Reveal for Wildwood Imagery, professional rodeo and Western lifestyle photographer. Rugged, elegant design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631032675279-UNMT63GHKCKKGMDSKL20/WildwoodImagery-5-collateral.jpg</image:loc>
      <image:title>blog - Brand Design for Wildwood Imagery - Make it stand out</image:title>
      <image:caption>Collateral Design for professional photographer in earthy brown, rust, denim blue by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631032311343-1IP9CMLK9ZW456IU7YUB/WildwoodImagery-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Wildwood Imagery</image:title>
      <image:caption>Brand Design for Wildwood Imagery, professional rodeo and Western lifestyle photographer. Rugged, elegant design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631036109205-6T25J6QBHUQYUSHX5NNN/WildwoodImagery-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Wildwood Imagery</image:title>
      <image:caption>Logo design for Wildwood Imagery, professional rodeo and Western lifestyle photographer. Rugged, elegant design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631032730308-36UBEZJ4UQX2ENE9BTK3/WildwoodImagery-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Wildwood Imagery</image:title>
      <image:caption>Social Media templates for professional photographer with autumn colors and down-to-earth design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631029532192-SUDOXNYCSIHZBLZ5HZKR/WildwoodImagery-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Wildwood Imagery</image:title>
      <image:caption>A rustic, elegant brand design for professional photographer Chantelle Bowman, Wildwood Imagery, capturing keywords of determined, welcoming, narrative. Capturing the stories and lifestyle of Western Canada. Autumn colors and down-to-earth style by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
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  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-gloria-niemi</loc>
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    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629149540379-JCJ81OW2SORAK3ALV0O2/GloriaNiemi-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi</image:title>
      <image:caption>Social Media templates for postpartum life coach with muted colors and joyful design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629155628947-UIK5WTHMBO677PSAVTCW/GloriaNiemi-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi - Make it stand out</image:title>
      <image:caption>Collateral Design for leadership coach in dusty teal, cobalt, and peach by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629148558786-2AXLDR50U6SGRI1GU9CF/GloriaNiemi-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi</image:title>
      <image:caption>Brand Reveal for Gloria Niemi, postpartum life coach for overwhelmed moms. Happy, nurturing design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629137182750-J3E88EQPT2394OAP4H5Z/Gloria-Niemi-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi</image:title>
      <image:caption>Gloria Niemi, Postpartum Life Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629149382179-OG9M6L6MXUKXE9ASUB5B/GloriaNiemi-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi</image:title>
      <image:caption>Brand Reveal for Gloria Niemi, postpartum life coach for overwhelmed moms. Happy, nurturing design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629148686911-M7OV14PEO2RRRHO7TR8G/GloriaNiemi-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi</image:title>
      <image:caption>A warm, nurturing brand design for postpartum life coach, Gloria Niemi, capturing keywords of embracing, happy, healing. By holding safe space, she helps moms love motherhood and be happy again. Muted colors and joyful design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629150064634-L4TSR956J5FGIQVPD240/GloriaNiemi-logo-before-after-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Gloria Niemi</image:title>
      <image:caption>Logo Reveal for Gloria Niemi, postpartum life coach for overwhelmed moms. Happy, nurturing design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <loc>https://weletherfly.com/blog/brand-design-reveal-kim-wachtel</loc>
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    <lastmod>2021-07-28</lastmod>
    <image:image>
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      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel</image:title>
      <image:caption>Brand Reveal for Kim Wachtel, Atlanta real estate agent. Fresh, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624388308922-JJ35IDVBOBORRCTUB4MO/KimWachtel-logo-sq.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel</image:title>
      <image:caption>Logo Design for Kim Wachtel, Atlanta real estate agent. Fresh, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624389429818-TQHI6MQ6KNUL9RHHDLXJ/KimWachtel-website-sq.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel - Make it stand out</image:title>
      <image:caption>Website design for Atlanta Realtor in denim blue, green, and lemon yellow. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624389158078-MSADLLT0ZPBMV5U3F9ZI/KimWachtel-social-sq.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel</image:title>
      <image:caption>Social Media templates for Atlanta real estate agent in denim blue, green, and lemon yellow. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624387425092-90XAZ74YGFX09YIVH712/KimWachtel-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel</image:title>
      <image:caption>A fresh, approachable brand design for Atlanta realtor Kim Wachtel, capturing keywords of inviting, tenacious, trustworthy. With integrity and grit, she helps clients buy or sell their next home with ease and confidence. Summery colors and clean design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada #kimlovesatlanta #realtor #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624388835188-D5MI1D458PH4OQNI0TU8/KimWachtel-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel</image:title>
      <image:caption>Brand Reveal for Kim Wachtel, Atlanta real estate agent. Fresh, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624389052195-RXTAJC9GI1NXHHEVG9ZN/KimWachtel-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Kim Wachtel</image:title>
      <image:caption>Collateral Design for Atlanta real estate agent in denim blue, green, and lemon yellow by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
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  <url>
    <loc>https://weletherfly.com/blog/top-20-favorite-business-books-part-2</loc>
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    <lastmod>2021-06-16</lastmod>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1623178745318-CK1KPFADO56SZU2OZMDT/the-art-of-gathering.jph.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1623178415391-TMS6WFUN794UCZ6D76AN/now-discover-your-strengths.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1623179506991-5VFXQ78CCTIQU43LFIN7/worth-every-penny.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1623177831297-OVMVQBPL6HDUYOY6VLZ2/favorite-business-books-2021-pinterest2.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 2)</image:title>
      <image:caption>My top 20 favorite business books for small business education, creativity support, productivity, and self-awareness by Michelle Clayton of Let Her Fly</image:caption>
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    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://weletherfly.com/blog/top-20-favorite-business-books</loc>
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    <lastmod>2021-07-19</lastmod>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1622655120608-QS06IKRYE9C1P5E8MTUQ/insight.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1622644737044-XGNVEQT68NXSI3ZDWFLC/favorite-business-books-2021-pinterest.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 1)</image:title>
      <image:caption>My top 20 favorite business books for small business education, creativity support, productivity, and self-awareness by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1622655208036-GT4T55A4J0B6GAM9YYZ0/in-the-company-of-women.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1622652843538-T0F1KZ3QDOE9B98RO13S/atomic-habits.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1622654226670-NHWNF969S040HCZO86ES/grit.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1622652887756-OW47YYX5U252AU35CMIQ/building-a-storybrand.jpg</image:loc>
      <image:title>blog - My Top 20 Favorite Business Books (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-sarah-trapkus</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620943514123-5EXGG6YCOMQQYAR87CZ3/SarahTrapkus-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>Brand Reveal for Sarah Trapkus, spiritual life coach for emotional healing. Deep, rich, mysterious design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620942886908-S3KXE0QTTS5FK1AWZKY3/SarahTrapkus-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>A deep, purposeful brand design for spiritual life coach, Sarah Trapkus, capturing keywords of depth, flow, mystery. Helping embodied coaches heal their emotions. Rich colors and sensuous design. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620943958718-DBZ3MKPWGHMFGJ6HS4UY/SarahTrapkus-social2-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus - Make it stand out</image:title>
      <image:caption>Marketing and Website design for Life Coach in peacock, sky blue, and wine. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620943665095-VZ0ZMKD4J4U2DUBI8CSU/SarahTrapkus-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>Collateral Design for spiritual life coach in peacock, sky blue, and wine by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620943362104-0KUUDO0A4UKFERLI3YWS/SarahTrapkus-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>Logo Reveal for Sarah Trapkus, spiritual life coach for emotional healing. Deep, rich, mysterious design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620943778330-3DQGTDESZSLDJ1WVSTZM/SarahTrapkus-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>Social Media templates for life coach with rich colors and sensuous design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620944409007-MTHNSA1YASJSXL7O1R8E/Sarah-Trapkus-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>Sarah Trapkus, Spiritual Life Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620948875042-1JSUHEEQWNB5BYX9ZX4P/SarahTrapkus-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Sarah Trapkus</image:title>
      <image:caption>Brand Reveal for Sarah Trapkus, spiritual life coach for emotional healing. Deep, rich, mysterious design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/benefits-of-single-logo-concept</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1619635144199-AR2CKK5LRU9WHY5TUUSI/erin-logo-1.jpeg</image:loc>
      <image:title>blog - Why I Use a Single Logo Concept</image:title>
      <image:caption>First Draft of Erin Thorp’s logo, logo design process by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1619635647518-NPRTQ0IFSFQVSCG58RVE/erin-logo-2.jpeg</image:loc>
      <image:title>blog - Why I Use a Single Logo Concept</image:title>
      <image:caption>First Revision of Erin Thorp’s logo - logo design process by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1619636296377-N4SV17Y3USED26S33TLH/erin-logo-3.jpeg</image:loc>
      <image:title>blog - Why I Use a Single Logo Concept</image:title>
      <image:caption>Final Logo Design for Erin Thorp - logo design by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1619637877100-2FY1B1WU6HCSF4KJY6W3/Let-Her-Fly-Single-Logo-Concept.jpg</image:loc>
      <image:title>blog - Why I Use a Single Logo Concept</image:title>
      <image:caption>Why I Use A Single Logo Concept by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-rockarondack</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617453744752-FSAQOC88FX19GDIQT7H1/Rockarondack-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Rockarondack</image:title>
      <image:caption>An elegant, rustic brand design for Rockarondack, capturing keywords of distinctive, earthy, adventurous. Hand-crafted, wine barrel, Adirondack rocking chairs. Warm, autumn colors and classic design. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617456342812-UQC3XZCAVRHLFDN5R0RU/John-Clayton-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Rockarondack</image:title>
      <image:caption>John Clayton, Designer and Builder, Rockarondack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617454695639-S35WN5CLH76IBWXXNNZT/Rockarondack-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Rockarondack</image:title>
      <image:caption>Brand Reveal for Rockarondack, hand-crafted wine barrel Adirondack rocking chairs. Distinctive, rustic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617454836069-V2G6CCLRGUUNWSOYHASZ/Rockarondack-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Rockarondack</image:title>
      <image:caption>Website design for Adirondack rocking chairs in forest green, wine, bronze, and sky blue. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617454532975-378JTXHLLRA1CQEPN14H/Rockarondack-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Rockarondack</image:title>
      <image:caption>Logo Reveal for Rockarondack, hand-crafted wine barrel Adirondack rocking chairs. Distinctive, rustic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617453419606-M81TEJIS3A91UD6SUF31/Rockarondack-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Rockarondack</image:title>
      <image:caption>Brand Reveal for Rockarondack, hand-crafted wine barrel Adirondack rocking chairs. Distinctive, rustic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-caryn-gillen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629756937533-K27JUBLEQ8V2LVWAF8WO/CarynGillen-podcast2-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen - Make it stand out</image:title>
      <image:caption>Podcast template for business coach with warm colors and clean design. Brand Design by Let Her Fly, Michelle Clayton.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621286321431-XGQ1SW577HLBMX3HCFE9/CAR-social-before-after.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen - Make it stand out</image:title>
      <image:caption>Before and After Brand Reveal for Life and Business Coach. Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621285709204-E5JYMAX8AI5A3LLEBDMM/CarynGillen-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>Logo Reveal for Caryn Gillen, life and business coach for coaches. Feminine, grounded design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/4fc3d358-fd6d-4c5c-98fb-20d63a751897/Caryn-Gillen-2021-new-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>Caryn Gillen, Life + Business Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621285576419-I4TKVR90MMP5WVZA44UP/CarynGillen-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>Brand Reveal for Caryn Gillen, life and business coach for coaches. Feminine, grounded design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621285760609-3MPMG95AJUYZAJI9SUZT/CarynGillen-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>Brand Reveal for Caryn Gillen, life and business coach for coaches. Feminine, grounded design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621285800074-C4NNU745E9UF5XJBY1A3/CarynGillen-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>Collateral Design for business coach in blush pink, brick red, camel by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621285848424-YEI0HVGJWC1QWTSWPXET/CarynGillen-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>Social Media templates for business coach with warm colors and clean design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629757414606-VECDFUB9R0SRQ79YXKVD/CarynGillen-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen - Make it stand out</image:title>
      <image:caption>Website design for Business Coach in blush pink, brick red, camel. Brand Design by Let Her Fly, Michelle Clayton.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621285634768-J4ALYCHH03OQK7NX2QUB/CarynGillen-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Caryn Gillen</image:title>
      <image:caption>A feminine, calm brand design for coach Caryn Gillen, capturing keywords of fun, grounded, high-touch. Helping coaches build a business they love. Warm colors and clean design. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/5-year-business-anniversary-reflections</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615180664765-TC9FEVTUH7WGRVE8AH6P/5-years-pinterest.jpg</image:loc>
      <image:title>blog - Let Her Fly is 5!</image:title>
      <image:caption>March 9, 2021, 5-year Anniversary – Reflections on 5 years as a small business during a global pandemic by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-erin-thorp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614477320266-LNQUNXIDTURP8N56DFMM/ErinThorp-5-collateral-design.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>Collateral &amp; Social Media Design for leadership coach in slate blue, chartreuse, charcoal by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614477227946-U7HRJLGZ5ZFFXYELH0W5/ErinThorp-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>Brand Reveal for Erin Thorp, leadership development coach and author, for ambitious leaders, sophisticated design and warm colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614476478505-Q2IL8B4RT37HJVADK0KI/ErinThorp-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>Brand Reveal for Erin Thorp, leadership development coach and author, for ambitious leaders, sophisticated design and unexpected colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614477033763-BN023NG15Q5ECPLE2700/ErinThorp-before%26after-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>Logo Reveal for Erin Thorp, leadership development coach and author, for ambitious leaders, sophisticated design and warm colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614477647707-ZXN1HCXYRSEF09RCAT8K/ErinThorp-website-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>A sophisticated, warm website design for leadership coach, capturing keywords of insightful, curious, ambitious. With depth and curiosity, she helps clients lead with impact from the inside out. Unexpected colors and inviting design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614477547554-9BVFG1FNM7C96ZV6G03T/ErinThorp-social-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>Social Media templates for for leadership coach in slate blue, chartreuse, charcoal. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/6e679ae5-a76f-46a1-b4db-56cc392fc901/Erin-Thorp-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>Erin Thorp, Leadership Development Coach and Author, Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614476693804-90SRP2S3JRR72A2Z5DVU/ErinThorp-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand Design for Erin Thorp</image:title>
      <image:caption>A sophisticated, warm brand design for leadership coach Erin Thorp, capturing keywords of insightful, curious, ambitious. With depth and curiosity, she helps clients lead with impact from the inside out. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/stop-crowdsourcing-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1612971839350-K8V06WI490L2U5I8K77C/crowdsourcing-pinterest.jpg</image:loc>
      <image:title>blog - Stop Crowdsourcing Your Brand</image:title>
      <image:caption>Please Stop Crowdsourcing Your Brand by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1612915888121-WGX6AZTDG817HVHAP7TC/nikki-example.jpg</image:loc>
      <image:title>blog - Stop Crowdsourcing Your Brand</image:title>
      <image:caption>Example of on-brand graphics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/create-your-perfect-linkedin-company-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1611676443341-6OPYVNZ26UMGG28C1NJI/imac+LI+company+page.jpg</image:loc>
      <image:title>blog - Create Your Perfect LinkedIn Company Page</image:title>
      <image:caption>Here’s how my LinkedIn company page looks on a desktop computer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1611676707790-OXOTDNPQ434BX50EKS2W/Linkedin+company+page+banner+dimensions+1128+x+191px</image:loc>
      <image:title>blog - Create Your Perfect LinkedIn Company Page</image:title>
      <image:caption>Linkedin company page banner dimensions of 1128 x 191 px</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1611702021455-01I2JSMD6P6VJDZGZPAJ/create+your+perfect+linkedin+company+page</image:loc>
      <image:title>blog - Create Your Perfect LinkedIn Company Page</image:title>
      <image:caption>Create your perfect LinkedIn company page by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1611676548713-WWKXFGHDH8DYP0IEYYYT/iPhone+X+LI-company-page-hand.jpg</image:loc>
      <image:title>blog - Create Your Perfect LinkedIn Company Page</image:title>
      <image:caption>Here’s how my LinkedIn company page looks on mobile. Now the logo box is much larger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1611701794485-XTOWNT71ZSPKZTFWCA3X/LinkedIn+default+company+logo</image:loc>
      <image:title>blog - Create Your Perfect LinkedIn Company Page</image:title>
      <image:caption>LinkedIn default company logo; you can do better!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/trio-of-joy-for-christmas-free-wallpaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1608152327340-0VBRWOYDQX2TLSNE2ZJG/Gratitude-trio3.jpg</image:loc>
      <image:title>blog - A Trio of Joy for Christmas</image:title>
      <image:caption>Joy is the simplest form of gratitude. Inspiration quote.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1608152084170-RU7CHQMUB03VEX9SCH1L/Gratitude-trio1.jpg</image:loc>
      <image:title>blog - A Trio of Joy for Christmas</image:title>
      <image:caption>Gratitude is happiness doubled by wonder. Inspiration quote.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1608154541347-Z6V2A4LWON73VLH4ASZ4/christmas-pinterest.jpg</image:loc>
      <image:title>blog - A Trio of Joy for Christmas</image:title>
      <image:caption>A Trio of Christmas Joy: an invite, video, and gift. Download free iphone wallpapers. Gratitude by Michelle Clayton of Let Her Fly</image:caption>
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      <image:title>blog - A Trio of Joy for Christmas</image:title>
      <image:caption>Rest and be thankful. Inspiration quote.</image:caption>
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  </url>
  <url>
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  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-jill-langer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1605044982075-5HRC94G66RV2TBZLQWXO/JillLanger-9-logo.jpg</image:loc>
      <image:title>blog - Brand Design for Jill Langer</image:title>
      <image:caption>Logo Reveal for Jill Langer Consulting, bikablo® Certified Global Trainer with refreshing color palette and playful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Jill Langer</image:title>
      <image:caption>Social Media templates for bikablo trainer with fresh colors and playful design. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
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    <image:image>
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      <image:title>blog - Brand Design for Jill Langer</image:title>
      <image:caption>Collateral &amp; Marketing Design for visual trainer in playful turquoise, papaya, and lemon by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
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      <image:title>blog - Brand Design for Jill Langer</image:title>
      <image:caption>Brand Reveal for Jill Langer Consulting, bikablo® Certified Global Trainer with refreshing color palette and playful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
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      <image:caption>Jill Langer, Learning Experience Designer, Jill Langer Consulting, Calgary, Alberta, Canada</image:caption>
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      <image:title>blog - Brand Design for Jill Langer</image:title>
      <image:caption>Brand Reveal for Jill Langer Consulting, bikablo® Certified Global Trainer with refreshing color palette and playful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Jill Langer</image:title>
      <image:caption>A fun, refreshing brand design for bikablo® trainer Jill Langer, capturing keywords of playful, engaging, refreshing. Fresh colors and playful design. Play with Purpose. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
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  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-elevate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600293963301-GMN5MQX7Z4FTTGFGE01J/Elevate-9-logo.jpg</image:loc>
      <image:title>blog - Brand Design for Elevate</image:title>
      <image:caption>Logo Reveal for Elevate, OBM helping driven entrepreneurs reach their next level with sophisticated color palette and classic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
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      <image:title>blog - Brand Design for Elevate</image:title>
      <image:caption>Brand Reveal for Elevate, helping driven entrepreneurs reach their next level with Sophisticated color palette and Timeless design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Elevate</image:title>
      <image:caption>Brand Reveal for Elevate, OBM helping driven entrepreneurs reach their next level with sophisticated color palette and classic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
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      <image:title>blog - Brand Design for Elevate</image:title>
      <image:caption>Collateral &amp; Marketing Design for strategic OBM in classic thistle purple, navy and sand by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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      <image:caption>Stephanie Baylor, Strategic OBM</image:caption>
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      <image:title>blog - Brand Design for Elevate</image:title>
      <image:caption>An sophisticated, timeless brand design for strategic online business manager, Elevate, capturing keywords of aspirational, uncluttered, freedom. Helping driven entrepreneurs reach their next level. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
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      <image:title>blog - Brand Design for Elevate</image:title>
      <image:caption>Website Design for strategic OBM with luxurious colors and classic design, capturing keywords of aspirational, uncluttered, freedom. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
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  </url>
  <url>
    <loc>https://weletherfly.com/blog/six-months-of-pandemic</loc>
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    <lastmod>2020-10-08</lastmod>
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      <image:title>blog - Six Months of Pandemic</image:title>
      <image:caption>There’s been no shortage of strange things flying at us this year—economically, racially, politically, and pandemically. Are you inclined to hold out your hand or run in fear? Mastermind is back! by Michelle Clayton of Let Her Fly</image:caption>
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      <image:title>blog - Six Months of Pandemic</image:title>
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  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-second-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
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      <image:title>blog - Brand Design for Second Journey</image:title>
      <image:caption>Rebecca Jantz Johnson, Second Journey, a mentoring community based in Denver, CO</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1590685517475-0FRLYQ2YPF5HHM7UGT2V/SecondJourney-logo-sq.jpg</image:loc>
      <image:title>blog - Brand Design for Second Journey</image:title>
      <image:caption>Logo Reveal for Second Journey, capturing keywords of abundant, awakened, and collective. Brand design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1590686026582-4ZB1SXMH58KPNDE0YN6H/SecondJourney-Resource.jpg</image:loc>
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      <image:title>blog - Brand Design for Second Journey</image:title>
      <image:caption>Brand Reveal for Mentoring Community with Sophisticated Design and Autumn Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1590679846185-KBKX66D9MI5L7PNFSHOD/SecondJourney-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand Design for Second Journey</image:title>
      <image:caption>Brand Reveal for Second Journey, a Mentoring Community with Sophisticated Design and Autumn Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1590685978809-D7UTE0G6LEPGCM381N4Q/SecondJourney-website+copy.jpg</image:loc>
      <image:title>blog - Brand Design for Second Journey</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Second Journey</image:title>
      <image:caption>An inviting, sophisticated brand design for mentoring community, Second Journey, capturing keywords of abundant, awakened, and collective. With a warm, nurturing color palette, this space encourages professional, midlife women to be unapologetically curious and support each other as they ask “what’s next?” Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Second Journey</image:title>
      <image:caption>Collateral &amp; Social Media Design for Mentoring Community with Sophisticated Design and Autumn Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/do-good-seek-justice-anti-racism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1591984985709-4C4W4BLTHBYCB3QPENJ5/anti-racism-pinterest.jpg</image:loc>
      <image:title>blog - Learn to do good. Seek justice.</image:title>
      <image:caption>Learn to do good. Seek justice. Help the oppressed. My thoughts on anti-racism by Michelle Clayton of Let Her Fly</image:caption>
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  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-literacy-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-28</lastmod>
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      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>Collateral &amp; Marketing Design for boutique educational consultancy Literacy Partners, Dahlia Dallal in bold purple, turquoise, and hot pink by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
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      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>Dahlia Dallal, Literacy Partners, educational consulting in Los Angeles, California</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589486563318-0R52P75VN23UBUMBLBH5/LitPart-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>Brand Reveal for Literacy Partners, boutique educational consulting firm with bold color palette and sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589487326052-Z4P7G5YBCSV572QRWCMS/LitPart-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>A bold, sophisticated brand &amp; website design for boutique educational consultancy, Literacy Partners, capturing keywords of inspiring, visionary, and joyful. Saturated colors and clean design. Creating vibrant, successful schools through custom, innovative teaching workshops. Brand Design by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589489174276-P5WPTF6CBPN2SQ7HIITI/Literacy+Partners+website%2C+before+and+after</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>A bold, sophisticated brand &amp; website design for boutique educational consultancy, Literacy Partners, capturing keywords of inspiring, visionary, and joyful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589489006829-NZBZ7YJUT8AH02K1YSST/LitPart-b%26a-plain.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>Before and After, Logo Reveal for Literacy Partners, boutique educational consulting firm with saturated color palette and sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589547412135-5EB0RI38RMPLXU1F45XB/LitPart-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>Brand Reveal for Literacy Partners, boutique educational consulting firm with saturated color palette and sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589547438663-7CQJJF320G5SSVRMBI6Z/LitPart-5-website-design.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Literacy Partners</image:title>
      <image:caption>Website Design Reveal for Dahlia Dallal, Literacy Partners with saturated color palette and sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-strategy-behind-the-scenes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1588802063673-D8SWPO4Y7H2HU6MIYPPF/Brand+Strategy+Behind+the+Scenes</image:loc>
      <image:title>blog - Brand Strategy: Behind the Scenes</image:title>
      <image:caption>Ever wonder what really happens behind the scenes of brand strategy? by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1588802293749-0NPFX483BVD6XZ75X54O/AceWorkshop.png</image:loc>
      <image:title>blog - Brand Strategy: Behind the Scenes</image:title>
      <image:caption>Brand Strategy Workshop on Zoom, Wednesday, May 20, 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1588802161365-ZPG8QHXK0OQCPY4WG2R7/Brand+Strategy+pages</image:loc>
      <image:title>blog - Brand Strategy: Behind the Scenes</image:title>
      <image:caption>Brand Strategy pages</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/storybrand-and-visual-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1588191069385-UJ6AY874YVG9FCY6VAO7/StoryBrand+and+your+Visual+Brand</image:loc>
      <image:title>blog - How StoryBrand Relates to Your Visual Brand</image:title>
      <image:caption>How StoryBrand relates to your Visual Brand + an invitation to the next Marketing Mastermind by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/perfect-linkedin-banners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1586292658868-FRTT5NCBQNSOC44V549V/linkedin+banner+dimensions+1584+x+396+px</image:loc>
      <image:title>blog - Perfect LinkedIn Banners – 2020 Update</image:title>
      <image:caption>linkedin banner dimensions of 1584 x 396 px</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1586362766722-WOPSYJY6PGZP028M2F95/LinkedIn+default+banner+image</image:loc>
      <image:title>blog - Perfect LinkedIn Banners – 2020 Update</image:title>
      <image:caption>LinkedIn default banner image. This is unacceptable!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1586292333409-RMPP70B6PXUVEQJQEEZ1/LinkedIn+layout+on+iPhone+mobile</image:loc>
      <image:title>blog - Perfect LinkedIn Banners – 2020 Update</image:title>
      <image:caption>Here’s how my LinkedIn account looks on mobile. Now the profile photo is much larger.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1586292274762-AB6S8GAUTQ1I31BIZBC8/LinkedIn+banner+on+iMac</image:loc>
      <image:title>blog - Perfect LinkedIn Banners – 2020 Update</image:title>
      <image:caption>Here’s how my LinkedIn account looks on a desktop computer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1555367980070-N90S64GNG2IPOI1SBJ4T/tip+tuesday+perfect+linkedin+banners</image:loc>
      <image:title>blog - Perfect LinkedIn Banners – 2020 Update</image:title>
      <image:caption>Don’t be embarrassed by your LinkedIn Profile. Create perfect LinkedIn banners by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
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  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-injoy-consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585159185094-YEOP11XMFB59JZMIE61G/InJoy-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for In Joy Consulting</image:title>
      <image:caption>Brand Design Reveal for In Joy Consulting, Financial Budget Coach with Soothing Colors and Beachy Vibe by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585159289132-N77VD4MH4E6RXBZB0CFQ/InJoy-6-collateral-design.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for In Joy Consulting</image:title>
      <image:caption>Brand Design Collateral &amp; Social Media for Sonja Palomino, Financial Budget Coach with Soothing Colors and Beachy Vibe by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585159476394-5TCMP0G1J50W5POW1DGB/Sonja-Palomino-headshot.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for In Joy Consulting</image:title>
      <image:caption>Sonja Palomino, Financial Budget Coach at In Joy Consulting, Tampa, Florida</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585158768991-H1YRMFVI08JG88IZ86YE/InJoy-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for In Joy Consulting</image:title>
      <image:caption>A soothing, fun brand &amp; website design for budget coach, In Joy Consulting, capturing keywords of calm, freedom, and light-hearted. With a calming color palette and new branding photographs, we help her clients move from stress and worry to confidence and peace in their personal finances. Incorporating numeric touches without being cliché adds subtle, unexpected touches. Brand Design by Let Her Fly, Michelle Clayton #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585159383178-5TL7JFHVAAHQT4BI5S65/InJoy-5-website-design.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for In Joy Consulting</image:title>
      <image:caption>Website Design Reveal for Sonja Palomino, Financial Budget Coach with Soothing Colors and Beachy Vibe by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585158517785-VQCI2G3C6CXOAP0XL6RK/InJoy-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for In Joy Consulting</image:title>
      <image:caption>Brand Reveal for In Joy Consulting, Financial Budget Coach with Soothing Colors and Beachy Vibe by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/brand-design-reveal-fresh-mama</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583870119146-EBW3C5K0PWSTDJSGDT8B/FreshMama-6-collateral-design.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Fresh Mama</image:title>
      <image:caption>Brand Design Collateral &amp; Social Media for Fresh Mama, Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583865598841-7M72YK986QPHQD7KXY2O/FreshMama-3-brand-strategy.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Fresh Mama</image:title>
      <image:caption>An energetic, joyful Brand Strategy for Canadian sleep consultant, Fresh Mama, capturing keywords of exuberant, refreshed, and hopeful. With a juicy, citrus color palette and custom illustrations, we flip the script to emphasize a well-rested, confident mama. Brand Design by Let Her Fly, Michelle Clayton #logodesign #brandinspiration #colorpsychology #brandidentitydesign #creativelogos #canadiandesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583870233919-2FUDARV7LS2QOA49QJTK/FreshMama-5-website-design.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Fresh Mama</image:title>
      <image:caption>Website Design Reveal for Fresh Mama, Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583865639320-74HP8GIY6MAI8FKQMXKU/FreshMama-1-blog-intro.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Fresh Mama</image:title>
      <image:caption>Brand Design Reveal for Fresh Mama, Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583866935223-294NGCIXR6OYSJSPIVE0/suzy-headshot.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Fresh Mama</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583869706963-Y375FZHVWXRMA8OEIHZU/FreshMama-4-brand-board.jpg</image:loc>
      <image:title>blog - Brand &amp;amp; Website Design for Fresh Mama</image:title>
      <image:caption>Brand Design Reveal for Fresh Mama, Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/backup-your-files</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1579111681654-TB3O24DDZ3C5IXPBHX4Y/Backup-pinterest1.jpg</image:loc>
      <image:title>blog - A Save-Your-Bacon PSA</image:title>
      <image:caption>Save-your-bacon PSA – Backup your files! by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/favorite-resources-giveaway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542842783796-1ADLVZ68KV8V945OPI1S/Dubsado.jpg</image:loc>
      <image:title>blog - Favorite Resources &amp;amp; a Giveaway!</image:title>
      <image:caption>Dubsado Black Friday Sale</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542842894500-3FKLLQI3W29YIMP5IV7I/plantoeat.jpeg</image:loc>
      <image:title>blog - Favorite Resources &amp;amp; a Giveaway!</image:title>
      <image:caption>Plan to Eat Black Friday Sale</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1574205840213-KBJG0MAU73G1TD6M8IDB/favorite-resources-pinterest_1.jpg</image:loc>
      <image:title>blog - Favorite Resources &amp;amp; a Giveaway!</image:title>
      <image:caption>My favorite resources—Dubsado, iStock, and Plan to Eat—are on sale, plus we have a giveaway! by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1574202453879-59TKITV91N88MBIG02YL/BMSU+logo.jpeg</image:loc>
      <image:title>blog - Favorite Resources &amp;amp; a Giveaway!</image:title>
      <image:caption>Business Made Simple University giveaway, Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/pantone-color-trends-the-right-way</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1573151637564-I45UDUBI0AL33ELZ11Y5/color-psychology-chart-2018-small.jpeg</image:loc>
      <image:title>blog - Pantone Color Trends—the Right Way</image:title>
      <image:caption>Color Psychology Chart by Michelle Clayton, Brand Strategist &amp; Designer at Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1573150527469-GAZ6L07VCOHQOOT523Z7/pantone-color-trends-pinterest_1.jpg</image:loc>
      <image:title>blog - Pantone Color Trends—the Right Way</image:title>
      <image:caption>Pantone Color Trends—the right way by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1573150848967-2HV0Q0G4IV56U03OTPS5/fresh-mama-brand-inspiration-board.jpg</image:loc>
      <image:title>blog - Pantone Color Trends—the Right Way</image:title>
      <image:caption>Fresh Mama Inspiration Board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1573150766728-GT8MM3OPPOL9YWI3OII1/tribal-vanilla-brand-inspiration-board.jpg</image:loc>
      <image:title>blog - Pantone Color Trends—the Right Way</image:title>
      <image:caption>Tribal Vanilla Inspiration Board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1573150655820-1JZXIUO1C715PIGWQ7JX/pantone-color-of-the-year-2019-living-coral-banner.jpg</image:loc>
      <image:title>blog - Pantone Color Trends—the Right Way</image:title>
      <image:caption>Pantone Color of the Year 2019 Living Coral</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/branding-for-product-based-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862349511-YHIT06ZEOIU9EWFMS17F/Tribal-Vanilla-color-psychology.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla color psychology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862791162-PQF9W0CDIELPUNMG9N76/TRV-bean-pouch.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla vanilla bean pouch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862563094-LIIRLPSHU3DWVRDFH15D/comp1.jpeg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla competition #1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862756007-IUKY4EWFHE9O8CAUQ81A/TRV-extract-bottle.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla vanilla extract large bottle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862299170-V6CW99OD1F5I87GEL5KM/Tribal-Vanilla-inspiration-board.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla Inspiration Board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862175759-LMLTOHZZAX1DVOWUTROH/product-based-business-branding.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Do you have a Product-based Business? This one's for you! by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly #brandstrategy #branddesign #productbasedbusiness #behindthescenes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571865312475-KSNJQ20XCK7L7AAYNB6N/Tribal-Vanilla-final-brand-board.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla final brand board by Michelle Clayton | Let Her Fly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862830345-8FP9JSW7JEODK7DX0GUZ/rochelle-edwards-headshot.jpg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Rochelle Edwards, Tribal Vanilla</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862609701-SMQW94WYI102LRPT5KVL/comp3.jpeg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla competition #3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571862590958-25603O47FQ4G4WL6BAOP/comp2.jpeg</image:loc>
      <image:title>blog - Product-based Business? This one's for you!</image:title>
      <image:caption>Tribal Vanilla competition #2</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/go-with-your-gut-valid-brand-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1570672882690-Z30XZGWEUQ0F33HAMONY/caryn-gillen-board2.jpg</image:loc>
      <image:title>blog - Is “Go with Your Gut” a Valid Brand Strategy?</image:title>
      <image:caption>Inspiration Board #2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1570672837977-80WYJND6BEBD4I6CUED2/caryn-gillen-board1.jpg</image:loc>
      <image:title>blog - Is “Go with Your Gut” a Valid Brand Strategy?</image:title>
      <image:caption>Inspiration Board #1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1570674200079-DVB0QOCWEW7JYNS8LKA7/go-with-your-gut-pinterest_1small.jpeg</image:loc>
      <image:title>blog - Is “Go with Your Gut” a Valid Brand Strategy?</image:title>
      <image:caption>Is "go with your gut" a valid brand strategy? by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1571284350959-SPROF4367Y6T68BQU8D0/Caryn-Gillen-final-brand-board.jpg</image:loc>
      <image:title>blog - Is “Go with Your Gut” a Valid Brand Strategy?</image:title>
      <image:caption>Caryn Gillen final brand board by Michelle Clayton | Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1570673372984-KC853DA9PJO7KO2L049R/caryn-gillen-headshot.jpg</image:loc>
      <image:title>blog - Is “Go with Your Gut” a Valid Brand Strategy?</image:title>
      <image:caption>Caryn Gillen, Leadership Coach</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/brand-strategy-your-reputation-depends-on-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1569434531240-PUH75YW9M2PNM0P3841X/brand-strategy-reputation-pinterest_1small.jpeg</image:loc>
      <image:title>blog - Brand Strategy: Your Reputation Depends on It!</image:title>
      <image:caption>Brand Strategy: Your Reputation Depends on It! by Michelle Clayton, Brand Designer &amp; Strategist at Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1569426390091-LEO4R3E5GJVLLSCVZ99N/Heinz+Canada+brand+strategy</image:loc>
      <image:title>blog - Brand Strategy: Your Reputation Depends on It!</image:title>
      <image:caption>Heinz Canada brand strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1569426245824-DVNLVFC14T3D9YKK118B/Heinz+Canada+brand+strategy</image:loc>
      <image:title>blog - Brand Strategy: Your Reputation Depends on It!</image:title>
      <image:caption>Heinz Canada brand strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/4-lessons-to-transition-summer-to-autumn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1567811472312-SYMF8FQC2UJ9DWOJSS3F/4+lessons+to+help+you+transition+from+summer+into+autumn</image:loc>
      <image:title>blog - 4 Lessons to Help You Transition from Summer into Autumn</image:title>
      <image:caption>4 Lessons to help you Transition from Summer into Autumn by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1567812053772-HVJEC9LWGUKZFHFOK74R/meal+plan+for+dinner+help</image:loc>
      <image:title>blog - 4 Lessons to Help You Transition from Summer into Autumn</image:title>
      <image:caption>meal plan for dinner help</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1567812122200-RES5941A4USI69IQAGEQ/black-leather-pants.JPG</image:loc>
      <image:title>blog - 4 Lessons to Help You Transition from Summer into Autumn</image:title>
      <image:caption>black leather pants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1567812190520-JMT0W0J5U1IK7BN8YDKP/konmari+closet+and+a+style+coach</image:loc>
      <image:title>blog - 4 Lessons to Help You Transition from Summer into Autumn</image:title>
      <image:caption>konmari closet and a style coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1567812157232-6Q6YYO9V88O4SYGR1E1I/crabapples-ripen.JPG</image:loc>
      <image:title>blog - 4 Lessons to Help You Transition from Summer into Autumn</image:title>
      <image:caption>autumn crabapples</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/when-you-dont-need-full-brand-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1563491495489-M698Q73MGNE3SFN1XSF7/Super-You-Studio-resource-pages.jpg</image:loc>
      <image:title>blog - When You Don’t Need Full Branding</image:title>
      <image:caption>Super You Studio resource pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1563491557736-J72XBQUBEXE8BNUDFFT7/Super-You-Studio-membership-site.jpg</image:loc>
      <image:title>blog - When You Don’t Need Full Branding</image:title>
      <image:caption>Super You Studio membership site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1563492240525-D8BU520LHJOBNY1JQ4TN/dont-need-full-brand-design-pinterest_full-branding.jpg</image:loc>
      <image:title>blog - When You Don’t Need Full Branding</image:title>
      <image:caption>When you don’t need full branding with Super You Studio, Gillian Goerzen, by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1570464405352-ANZ5XB8SH7VCDJ7KV9N9/Gillian+Goerzen%2C+Super+You</image:loc>
      <image:title>blog - When You Don’t Need Full Branding</image:title>
      <image:caption>Gillian Goerzen, Super You fitness coach and founder of Super You Studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1563491375271-KDZCF95OGBUI10RLBWSQ/Super-You_Studio-brand-board-01.jpg</image:loc>
      <image:title>blog - When You Don’t Need Full Branding</image:title>
      <image:caption>Sub-brand design for Gillian Goerzen, Super You Studio by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1563492398119-1MVKSVWBFAYPY4WI12ZT/Super+You+Studio+sneak+peek</image:loc>
      <image:title>blog - When You Don’t Need Full Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/what-i-learned-winter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1551904041292-AQTFLUAFNML7HZUEO0ET/bullet-journal-basics</image:loc>
      <image:title>blog - 6 Things I Learned this Winter</image:title>
      <image:caption>bullet journal basics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1551904140364-W5C15R71PYDFBGOR8GIM/pillow-form</image:loc>
      <image:title>blog - 6 Things I Learned this Winter</image:title>
      <image:caption>20” pillow form in my 18” sham</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1551904221696-RQKF0MDLPGBBQX4UUIKK/runners.jpg</image:loc>
      <image:title>blog - 6 Things I Learned this Winter</image:title>
      <image:caption>I miss running. Yea!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1551907147490-F5NO6JCTVMOAK3UAE5DH/what+i+learned+winter.jpg</image:loc>
      <image:title>blog - 6 Things I Learned this Winter</image:title>
      <image:caption>6 things I learned this Winter that have nothing to do with Branding by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1551904184623-Q0G6Z9VEDZO0DH4VKSM3/to-do-list.jpg</image:loc>
      <image:title>blog - 6 Things I Learned this Winter</image:title>
      <image:caption>a massive, overdue to-do list</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/brand-identity-rant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1550636593731-BXPWIITYHY8VYBVME483/branding-is-not-a-dirty-word</image:loc>
      <image:title>blog - Branding is NOT a Dirty Word!</image:title>
      <image:caption>Branding is not a dirty word. by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1550636424519-5Q6A0UKCQAR7ORI6U0ED/audio-cover-generic-01.jpg</image:loc>
      <image:title>blog - Branding is NOT a Dirty Word!</image:title>
      <image:caption>Branding is NOT a dirty word by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/leading-line-spacing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1549930510703-54PY0RA4SNZ8993XKJQV/poor+line+spacing</image:loc>
      <image:title>blog - The Space Between (aka Leading)</image:title>
      <image:caption>poor line spacing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1549930548028-SSMP658H37BN7JVP7J9P/good+line+spacing</image:loc>
      <image:title>blog - The Space Between (aka Leading)</image:title>
      <image:caption>good line spacing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1549930222850-W4Q648O9F3BPM7Q5AD5E/tip+tuesday+leading+and+line+spacing</image:loc>
      <image:title>blog - The Space Between (aka Leading)</image:title>
      <image:caption>In typography, “leading” refers to the distance between lines of type. When type was set by hand in printing presses, strips of lead were inserted between the lines of type to add vertical space, improving legibility. by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/easiest-text-tweaks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1549339147902-ZTNHRV3HFZI1NVBNLRBL/perfect+line+breaks</image:loc>
      <image:title>blog - The Easiest Text Tweak for the Biggest Impact</image:title>
      <image:caption>Perfect line breaks improve legibility and impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1549339086685-0VYPROLOPPK0KF0ZDR7V/bad+line+breaks</image:loc>
      <image:title>blog - The Easiest Text Tweak for the Biggest Impact</image:title>
      <image:caption>Bad line breaks. No bueno.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1549338591122-BGTR3VM01K6CQ4I0HX2W/tip+tuesday+proper+line+breaks</image:loc>
      <image:title>blog - The Easiest Text Tweak for the Biggest Impact</image:title>
      <image:caption>The easiest text tweak – fix your line breaks for better legibility by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/dont-make-this-mistake-on-facebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1548722848699-04UJML9306U8M8OWSNLV/iphone-wrong.jpg</image:loc>
      <image:title>blog - Don’t Make This Mistake on Facebook</image:title>
      <image:caption>Here’s my Facebook banner on mobile, built to the WRONG (standard) dimensions. See how the text is cropped off on the right?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1548721245508-T9EXJCY9JN6Y2V5S6VBH/tip+tuesday+facebook+banner+dimensions</image:loc>
      <image:title>blog - Don’t Make This Mistake on Facebook</image:title>
      <image:caption>Don’t make this mistake with your Facebook banner dimensions by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1548722784130-NJC4RH21AHNE0MXS12XP/imac.jpg</image:loc>
      <image:title>blog - Don’t Make This Mistake on Facebook</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1548722938580-GKHX2EVKWLSKQ37DLS1E/facebook+banner+851+x+480+px</image:loc>
      <image:title>blog - Don’t Make This Mistake on Facebook</image:title>
      <image:caption>Here’s my Facebook banner on mobile, built to 851 x 480 px. Notice that there’s more image at the top and bottom, but all the text is visible. Much better!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1548724496324-Y1HAV06XG7EXJLJBYUSI/facebook+banner+dimensions+851x480px</image:loc>
      <image:title>blog - Don’t Make This Mistake on Facebook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2019/lets-try-a-different-approach-to-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1547181613233-TMYMT0B5GFPN9X4A4K2M/pick+something+you+like</image:loc>
      <image:title>blog - Let’s Try a Different Approach to “Goals”</image:title>
      <image:caption>Try a different approach to “goals” and pick something you like by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/favorite-resources-on-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542842894500-3FKLLQI3W29YIMP5IV7I/plantoeat.jpeg</image:loc>
      <image:title>blog - Favorite Resources On Sale!</image:title>
      <image:caption>Plan to Eat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542842841841-YAFEQDNHGLKGIOCR73HK/istock.jpeg</image:loc>
      <image:title>blog - Favorite Resources On Sale!</image:title>
      <image:caption>iStock photos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542844188650-SMKWAA2T20SR9GCUPAGY/fave-resources-pinterest_fave+resources.jpg</image:loc>
      <image:title>blog - Favorite Resources On Sale!</image:title>
      <image:caption>My favorite resources are on sale, Black Friday sale, by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542842710181-SPIKYV9WGX5FC8BCV550/Powersheets.jpg</image:loc>
      <image:title>blog - Favorite Resources On Sale!</image:title>
      <image:caption>PowerSheets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542842783796-1ADLVZ68KV8V945OPI1S/Dubsado.jpg</image:loc>
      <image:title>blog - Favorite Resources On Sale!</image:title>
      <image:caption>Dubsado</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/behind-the-scenes-with-an-elephant-bridging-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1541654226142-A7U11K1WAJGETBPJI5OG/pinterest-gillian-new_elephant.jpg</image:loc>
      <image:title>blog - Behind the Scenes with an Elephant (+ Bridging Brands)</image:title>
      <image:caption>Behind the Scenes with an Elephant, Bridging Brands with Gillian Goerzen, by Michelle Clayton of Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1541653045561-6LF7BO99LWFTP1V7MXZF/Elephant1.jpg</image:loc>
      <image:title>blog - Behind the Scenes with an Elephant (+ Bridging Brands)</image:title>
      <image:caption>Elephant in the Gym sneak peek #1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1570464299151-V88J47LT2YWLOJPSPA45/Gillian+Goerzen%2C+Super+You</image:loc>
      <image:title>blog - Behind the Scenes with an Elephant (+ Bridging Brands)</image:title>
      <image:caption>Gillian Goerzen, Super You coach and author of “The Elephant in the Gym”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1541653100572-0J82078TEHRJ0984CF9U/Elephant2.jpg</image:loc>
      <image:title>blog - Behind the Scenes with an Elephant (+ Bridging Brands)</image:title>
      <image:caption>Elephant in the Gym sneak peek #2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1541652958034-TAAYQV5IV4UVX99O3JA4/bridge+diagram.jpg</image:loc>
      <image:title>blog - Behind the Scenes with an Elephant (+ Bridging Brands)</image:title>
      <image:caption>Bridging Brands for Gillian Goerzen by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/behind-the-scenes-how-to-create-content-theyll-read</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1540839113768-XG2RE9G5DL9K8ZN305AK/Caryn-FBquiz.jpg</image:loc>
      <image:title>blog - Behind the Scenes (+ how to create content they’ll read)</image:title>
      <image:caption>Caryn Gillen interactive quiz download by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1540839172079-3ZP4MC3T275ISZYVP5FY/Caryn-stack-of-paper.jpg</image:loc>
      <image:title>blog - Behind the Scenes (+ how to create content they’ll read)</image:title>
      <image:caption>Caryn Gillen pdf download by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1540837976076-RO9K8EX640S0BDR2OO6V/caryn-social-media-templates.jpg</image:loc>
      <image:title>blog - Behind the Scenes (+ how to create content they’ll read)</image:title>
      <image:caption>A peek behind the scenes at the Custom Social Media Templates for Caryn Gillen by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1540838062961-TCSW7WYIKH5C171CLYSA/pinterest-caryn_behind+the+scenes.jpg</image:loc>
      <image:title>blog - Behind the Scenes (+ how to create content they’ll read)</image:title>
      <image:caption>4 steps to reframe your story from lies into truth, by Michelle Clayton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/4-steps-to-reframe-those-lies-into-truth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1539212981717-5YLJI43HJY63JPAYF7OG/4+steps+to+reframe+your+story+from+lies+into+truth</image:loc>
      <image:title>blog - 4 Steps to Reframe Your Lies into Truth</image:title>
      <image:caption>4 steps to reframe your story from lies into truth, by Michelle Clayton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/a-tale-of-two-inspiration-boards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1532659869195-WL23FN4IGR80IHEHA43U/inspiration-board-client-wrong-sm.jpg</image:loc>
      <image:title>blog - A Tale of 2 Inspiration Boards</image:title>
      <image:caption>design inspiration board client wrong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1532659593000-HBX856GT662NUWSE4MIC/design+inspiration+boards</image:loc>
      <image:title>blog - A Tale of 2 Inspiration Boards</image:title>
      <image:caption>A tale of 2 inspiration boards by Michelle Clayton at Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1532659839612-X1K3E2F7KVO6JOZ1A5F6/inspiration-board-client-right-sm.jpg</image:loc>
      <image:title>blog - A Tale of 2 Inspiration Boards</image:title>
      <image:caption>design inspiration board client right</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1532660004382-652ZEVAB02T7UOWS5VQ6/inspiration-board-mine-right-sm.jpg</image:loc>
      <image:title>blog - A Tale of 2 Inspiration Boards</image:title>
      <image:caption>design inspiration board mine right</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1532659967533-3SQTWUHE400OJACZCC3O/inspiration-board-mine-wrong-sm.jpg</image:loc>
      <image:title>blog - A Tale of 2 Inspiration Boards</image:title>
      <image:caption>design inspiration board mine wrong</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/how-to-rename-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600898242977-ZZG5UR63ITZU80NYFZVS/how+to+rename+your+business</image:loc>
      <image:title>blog - How to Rename Your Business</image:title>
      <image:caption>How to Rename your Business by Michelle Clayton at Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/7-signs-time-to-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600898305545-P6F21X5PE43KBYOJVO16/7+signs+it%27s+time+to+rebrand</image:loc>
      <image:title>blog - 7 Signs It’s Time to Rebrand</image:title>
      <image:caption>7 Signs it’s time to Rebrand by Michelle Clayton at Let Her Fly</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/cried-your-eyes-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600898353550-NNNKO1R9DLKIDEBCP8O6/cried+your+eyes+out+over+your+business</image:loc>
      <image:title>blog - If You’ve Ever Cried Your Eyes Out Over Your Business...</image:title>
      <image:caption>If you’ve ever cried your eyes out over your business, I get it!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1523650110935-DC3JFAKQQ0ROEADNFRLF/IMG_2924.JPG</image:loc>
      <image:title>blog - If You’ve Ever Cried Your Eyes Out Over Your Business... - This is what “word vomit” looks like when you’re trying to find clarity. Cathartic, but utterly exhausting for me. (Ever since high school, I prefer writing on my bed rather than at a computer.)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/simplify-your-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600898514591-2S4SI6TBUH8QIAB6CSHX/simplify+your+workspace</image:loc>
      <image:title>blog - Why You Should Simplify Your Space</image:title>
      <image:caption>why you should simplify your space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1522877947086-DNE0659ABQ20RCXPY6P5/simplified-office.jpg</image:loc>
      <image:title>blog - Why You Should Simplify Your Space</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/branding-and-parenting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1520489297572-OWYXIXZ1F03BHBRH96J9/ideal-week.jpg</image:loc>
      <image:title>blog - 2 Things Branding &amp;amp; Parenting Have in Common</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600898562205-9W6V72BXCKXAR1WLCJJB/branding+and+parenting+in+common</image:loc>
      <image:title>blog - 2 Things Branding &amp;amp; Parenting Have in Common</image:title>
      <image:caption>2 things branding and parenting have in common</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2018/top-3-for-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1516752329813-M45ABPP5CY5GD8D68I36/Whats-Best-Next.jpg</image:loc>
      <image:title>blog - My Top 3 for 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1542840729740-D1DMIBGNVKXE7BYQ5Y9Z/top-3-recommendations-for-2018</image:loc>
      <image:title>blog - My Top 3 for 2018</image:title>
      <image:caption>My top 3 book recommendations for 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1516752395022-2Y4AV6B4K5YXCWDBWBK4/PowerSheets2018.jpg</image:loc>
      <image:title>blog - My Top 3 for 2018</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1516770246351-JPOHW944XSNKD5Z51H2E/desire-map-book-english.jpg</image:loc>
      <image:title>blog - My Top 3 for 2018</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/find-more-white-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533338445216-BL7IAH3GGFTH6RYS2YL6/how+to+find+more+white+space</image:loc>
      <image:title>blog - How to Find More White Space</image:title>
      <image:caption>How to Find More White Space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1513274015778-D1GLHO48ZN4NIUHK2BXG/Wk9_negative.jpg</image:loc>
      <image:title>blog - How to Find More White Space</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/4-questions-before-hiring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902741826-Y25R3PTRWMF1YGZQJQA5/4+questions+to+ask+before+hiring+a+designer</image:loc>
      <image:title>blog - 4 Questions To Ask Yourself Before Hiring A Brand Designer</image:title>
      <image:caption>4 questions to ask yourself before hiring a brand designer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/branding-for-indieglo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1528521393539-ZCKN0KFY8CP0Z3ZWSWKY/indieglo+logos+proof</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
      <image:caption>Logos | Round 2 for indieGlo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1536256240497-9TXC68LJAD66ZPYWKGMG/IND-brand-board-update.jpg</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
      <image:caption>Suzy is a certified health coach, with the unexpected background of also being an engineer, yoga teacher, and personal chef. Combine all that expertise together, and you get a strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. The motto of her coaching practice, IndieGlo, is “settle for more,” and that’s exactly what she’s all about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1508478703877-MAW5Z5GX1X1CZRXKPUGU/suzy-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600900059370-YPMXB77F2V4N1O2WGLMR/indieglo</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
      <image:caption>Suzy is a certified health coach, with the unexpected background of also being an engineer, yoga teacher, and personal chef. Combine all that expertise together, and you get a strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. The motto of her coaching practice, IndieGlo, is “settle for more,” and that’s exactly what she’s all about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1536256294682-XWETQVB78HQO8CXZS1CC/IND-brand-springboard-update.jpg</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
      <image:caption>As I poured over Suzy’s detailed feedback from our consultation and her worksheets, I honed in on the keywords fresh, vibrant, confident and bohemian for her unique brand. She has a bohemian air to her that is definitely a differentiator in her industry and something we wanted to capitalize on. Originally our primary colors were beet and green. Beet is a blend of red and purple representing strength, warmth, and action, and green is for harmony, balance, and restoration. As you can see, we switched the green into a secondary brand color and embraced the papaya orange for more of a nurturing, energetic, exotic feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1508476133653-WAS98CD9IMZFF0ONXB4A/IND-logos-final.jpg</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
      <image:caption>The final version incorporates the undercurrents of growth, food, movement, and vitality while keeping with a softer, rustic texture. The warmth and vibrance of the beet-to-orange gradation was the perfect finishing touch. It got lots of tweaks, adjustments, and polishing to get it just right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1508873199664-TXM7WYQJPSK2T89D8G9R/IND-collateral.jpg</image:loc>
      <image:title>blog - Brand Design for indieGlo</image:title>
      <image:caption>Custom collateral designs for indieGlo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/why-you-need-to-simplify</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902042092-IY2OBYIXUBLJYA8I8LPD/why+you+need+to+simplify</image:loc>
      <image:title>blog - Why You Need to Simplify</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/how-fear-shows-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902105741-TWN8GA1A0UGHH85B173O/how+fear+shows+up+in+your+brand</image:loc>
      <image:title>blog - How Fear Shows Up in Your Visual Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/dont-make-this-mistake</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-23</lastmod>
    <image:image>
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      <image:title>blog - Don't Make This Mistake With Your Brand (or Your Life)</image:title>
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      <image:title>blog - Don't Make This Mistake With Your Brand (or Your Life)</image:title>
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      <image:title>blog - Don't Make This Mistake With Your Brand (or Your Life)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/save-time-with-acuity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902219248-5MU0XKQQKUWB2SUQUP0H/save+time+with+acuity+scheduler</image:loc>
      <image:title>blog - Save Time with an Online Scheduler like Acuity [Video Tutorial]</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - Save Time with an Online Scheduler like Acuity [Video Tutorial]</image:title>
      <image:caption>Here's a screen grab of the Payment Settings page. The "live secret key" comes from signing up with your processor (PayPal, Stripe, Square, etc.), then you enter it here and payments are processed automatically.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/the-best-thing-for-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902290051-G3C4IQK9W9DDGGBE5KZW/best+thing+you+can+do+for+your+brand</image:loc>
      <image:title>blog - The Best Thing You Can Do for Your Brand &amp;amp; Your Life</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/crowdsourcing-is-sabotaging-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902338590-N1N4IV7O11SSWCPG0ZK1/crowdsourcing+is+sabotaging+your+brand</image:loc>
      <image:title>blog - How Crowdsourcing is Sabotaging Your Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/color-psychology-important-to-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533150735994-WSLRMEO1Z6F4SGSZULOH/Let-Her-Fly-color-psychology-chart.jpg</image:loc>
      <image:title>blog - Why Color Psychology is Important to Your Brand</image:title>
      <image:caption>color psychology and choosing brand colors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533157811160-S8KOD13XEHT30WOUZKJH/pinterest_color+psychology.jpg</image:loc>
      <image:title>blog - Why Color Psychology is Important to Your Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/branding-for-friendly-pantry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488918819364-GF2VRI278OH2420OFZD6/FRP-collateral.jpg</image:loc>
      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1528521710289-E7QFO22AH0ZM7VLKAF19/friendly+pantry+logo+proof</image:loc>
      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488844948505-DMHIVNFABEA49P1LA7F9/image-asset.jpeg</image:loc>
      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600899875773-MH3GVZXEXTK46VHH0OA4/friendly+pantry+logo</image:loc>
      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488919797060-5W2V14M8XINR68FFE881/frp-sketches.jpg</image:loc>
      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488918729905-UG1Z6CLAVYYSG8FTSOHT/FRP-logos-final.jpg</image:loc>
      <image:title>blog - Brand Design for Friendly Pantry</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/stock-photos-can-work-for-your-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488923928131-4MSB47DIPM0819UHXAPM/stock-customize.jpg</image:loc>
      <image:title>blog - Yes, Stock Photos CAN Work for Your Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600902380368-S6NVM4RJ7IBVF64W87HY/stock+photos+and+your+brand</image:loc>
      <image:title>blog - Yes, Stock Photos CAN Work for Your Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/2017/branding-for-wowfactor-mosaics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488663764891-9HZCJ022PY7P8NUG5COQ/wow-sketches.jpg</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600899718108-CFWZKTMVB7PTOYNQ78C3/wowfactor+mosaics</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486160639873-SEI929W9FISYPN1VLRCA/image-asset.jpeg</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486160682613-8JJVHORPYFGOSH5BDKJH/wowfactor-springboard-square.jpg</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1528522119450-MP6XSGB2B25J7CIKC4K2/wowfactor+mosaics+logo+proof</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486160543478-A4Z43XXLPP5XPORMCGOF/image-asset.jpeg</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488827654323-MBL7N20VZ44DXC5CL5KW/carol-headshot.jpg</image:loc>
      <image:title>blog - Brand Design for WowFactor Mosaics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/business+resources</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/brand+strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/branding+inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/design+inspiration+board</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/productivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/behind+the+scenes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/mastermind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/brand+colors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/color+psychology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/tutorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/branding+%26+identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/blog/category/tip+tuesday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-for-canmedsend</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1489180843875-RU88AD8XYQPEQMP3KSXJ/canmedsend-white.jpg</image:loc>
      <image:title>gallery for canmedsend - Branding for CanMedSend</image:title>
      <image:caption>CanMedSend Foundation provides student loan debt assistance for recent Canadian healthcare graduates who desire to serve in the medical mission field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1489180843875-RU88AD8XYQPEQMP3KSXJ/canmedsend-white.jpg</image:loc>
      <image:title>gallery for canmedsend - Branding for CanMedSend</image:title>
      <image:caption>CanMedSend Foundation provides student loan debt assistance for recent Canadian healthcare graduates who desire to serve in the medical mission field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486006343272-3D2ZRV15I871TITSOSE6/canmedsend-springboard-square.jpg</image:loc>
      <image:title>gallery for canmedsend - Moodboard for CanMedSend</image:title>
      <image:caption>Their branding needed to be clearly medical and Canadian. At the time, they were also a brand new organization, so it needed to be evident who they are and what they do. Blue is associated with reliability, integrity, and healing. Red is the color of choice for all Canadians, but it also speaks of passion and strength.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012294254-WS5NIL23DDJVC675ZROG/CanMedSend-brochures.jpg</image:loc>
      <image:title>gallery for canmedsend - Collateral for CanMedSend</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-for-wowfactor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485364159163-2QJLG25N9KK8J5R0D9WL/wowfactor-mosaics.jpg</image:loc>
      <image:title>gallery for wowfactor mosiacs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012934398-E6JMLVLH4MZHPUVPM9I4/wowfactor-mosaics.jpg</image:loc>
      <image:title>gallery for wowfactor mosiacs - Branding for WowFactor Mosaics</image:title>
      <image:caption>WowFactor Mosaics is the new business venture of Carol Donald, an artist and creative entrepreneur. She creates custom mosaic tile installations; each is unique and absolutely exquisite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485553683094-R1NGMP6QCCG7XF64O33D/wowfactor-springboard-square.jpg</image:loc>
      <image:title>gallery for wowfactor mosiacs - Moodboard for WowFactor Mosaics</image:title>
      <image:caption>Carol's descriptive words are original, organic, inspired. She is drawn to earthy, natural colors which are right in-line with not only the ideal clients she is selling to but also the natural, often recycled, elements she uses to create her designs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-brigida-retreats</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485282957191-TLL6SI0PKB4T968ZERN9/brigida-retreats.jpg</image:loc>
      <image:title>gallery for brigida retreats - Branding for Brigida Retreats</image:title>
      <image:caption>Brigida Retreats was the passion project of a former client who began coordinating and leading spiritual retreats in Rome, Italy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485282957191-TLL6SI0PKB4T968ZERN9/brigida-retreats.jpg</image:loc>
      <image:title>gallery for brigida retreats - Branding for Brigida Retreats</image:title>
      <image:caption>Brigida Retreats was the passion project of a former client who began coordinating and leading spiritual retreats in Rome, Italy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1538583871720-CIDT5LHVXRCURWJW8I6R/Brigida-inspiration-board-square.jpg</image:loc>
      <image:title>gallery for brigida retreats - Design Inspiration Board for Brigida Retreats</image:title>
      <image:caption>Design Inspiration Board incorporating the feelings of serenity, contemplation, refreshing, and renewal, as well as the historic overtones of the location itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485363897567-RSACNSHV5FHZHFD2FQ3A/Brigida-ad.jpg</image:loc>
      <image:title>gallery for brigida retreats - Collateral for Brigida Retreats</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-soles-company</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485363927127-W8QWJL2MXTM9C6IZMPLB/soles-co.jpg</image:loc>
      <image:title>gallery for soles &amp; company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485363950661-0BN383TLDZ9G9VZB2ZOT/soles-co.jpg</image:loc>
      <image:title>gallery for soles &amp; company - Branding for Soles &amp; Company</image:title>
      <image:caption>Katie Soles is a dynamic and engaging facilitator who is known for turning ideas into effective strategies for municipalities and organizations. So we jumped into creating something fitting for her and her clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485834241677-L11UW1NXO0N3GQNOB1GF/Soles-springboard-square.jpg</image:loc>
      <image:title>gallery for soles &amp; company - Moodboard for Soles &amp; Company</image:title>
      <image:caption>Colors convey very specific feelings and characteristics. The citron and indigo palette emphasizes the energy, optimism, creativity, and wisdom that Katie brings to her clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485364023816-483J64EZM4L0WZGHXOCQ/soles-collateral.jpg</image:loc>
      <image:title>gallery for soles &amp; company - Collateral for Soles &amp; Company</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-for-celebration-of-hope</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012995020-IX33EAJL3AJR9A07MNLW/celebration-of-hope.jpg</image:loc>
      <image:title>gallery for celebration of hope - Event Branding for Celebration of Hope</image:title>
      <image:caption>The 2015 Celebration of Hope with Will Graham was a series of events hosted by the Billy Graham Evangelical Association of Canada. This is one of many events they host each year throughout the United States and Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012995020-IX33EAJL3AJR9A07MNLW/celebration-of-hope.jpg</image:loc>
      <image:title>gallery for celebration of hope - Event Branding for Celebration of Hope</image:title>
      <image:caption>The 2015 Celebration of Hope with Will Graham was a series of events hosted by the Billy Graham Evangelical Association of Canada. This is one of many events they host each year throughout the United States and Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486013010934-WQ6B5V92K5TD2U5UYA2H/Celebrationofhope-springboard-square.jpg</image:loc>
      <image:title>gallery for celebration of hope - Moodboard for Celebration of Hope</image:title>
      <image:caption>While previous events were often in large urban centres, these host cities were all smaller communities in Northern Canada, so we wanted a vibe that was down to earth, approachable, and vibrant. We decided early on to incorporate the Northern Lights as a key visual element because they were familiar to the attendees in a literal sense and also reinforced the concept of "light shining in the darkness" in a spiritual, figurative way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486158736237-SKCKINVIGMMRGS4LPZSN/brochure-mockup-square.jpg</image:loc>
      <image:title>gallery for celebration of hope - Collateral for Celebration of Hope</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486159476133-TKD8EJBVINBYEABL67WT/celebration+collateral.jpg</image:loc>
      <image:title>gallery for celebration of hope - Collateral for Celebration of Hope</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-for-friendly-pantry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488838666718-LJT69ZNPY75TCKIUI0K6/friendly-pantry.jpg</image:loc>
      <image:title>gallery for friendly pantry - Branding for Friendly Pantry</image:title>
      <image:caption>Friendly Pantry is all about “making kitchen pantries friendly after food allergy diagnosis.” Corinna provides education, support, and a thriving Facebook community to reduce the frustration, confusion, and anxiety that can overwhelm parents of children who have food allergies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488838666718-LJT69ZNPY75TCKIUI0K6/friendly-pantry.jpg</image:loc>
      <image:title>gallery for friendly pantry - Branding for Friendly Pantry</image:title>
      <image:caption>Friendly Pantry is all about “making kitchen pantries friendly after food allergy diagnosis.” Corinna provides education, support, and a thriving Facebook community to reduce the frustration, confusion, and anxiety that can overwhelm parents of children who have food allergies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488838739817-9U49XYSSDCE6E81RPLNI/FRP-springboard-square.jpg</image:loc>
      <image:title>gallery for friendly pantry - Moodboard for Friendly Pantry</image:title>
      <image:caption>The three keywords that describe her brand best are trusted, friendly, and relatable. There can be a lot of negative emotions surrounding allergy diagnosis, and Corinna’s goal is to approach this from a positive perspective, empowering her clients and community. The colors turquoise (for security, healing, and balance) and orange (for cheerfulness, energy, and confidence) are perfectly aligned with her hope-filled, encouraging business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gallery-for-indieglo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1508479542732-0K9TE401SHMGS42AWF6L/indieglo.jpg</image:loc>
      <image:title>gallery for indieglo - Branding for indieGlo</image:title>
      <image:caption>Suzy is a certified health coach, with the unexpected background of also being an engineer, yoga teacher, and personal chef. Combine all that expertise together, and you get a strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. The motto of her coaching practice, IndieGlo, is “settle for more,” and that’s exactly what she’s all about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1508479542732-0K9TE401SHMGS42AWF6L/indieglo.jpg</image:loc>
      <image:title>gallery for indieglo - Branding for indieGlo</image:title>
      <image:caption>Suzy is a certified health coach, with the unexpected background of also being an engineer, yoga teacher, and personal chef. Combine all that expertise together, and you get a strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. The motto of her coaching practice, IndieGlo, is “settle for more,” and that’s exactly what she’s all about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1536256504992-SN47YC3F0JR3VR6LB9QT/IND-brand-springboard-update.jpg</image:loc>
      <image:title>gallery for indieglo - Inspiration Board for indieGlo</image:title>
      <image:caption>As I poured over Suzy’s detailed feedback from our consultation and her worksheets, I honed in on the keywords fresh, vibrant, confident and bohemian for her unique brand. She has a bohemian air to her that is definitely a differentiator in her industry and something we wanted to capitalize on. Originally our primary colors were beet and green. Beet is a blend of red and purple representing strength, warmth, and action, and green is for harmony, balance, and restoration. As you can see, we switched the green into a secondary brand color and embraced the papaya orange for more of a nurturing, energetic, exotic feel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/logo-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1675961836550-DM7JHWEFELORPPOH0B5I/image-asset.jpeg</image:loc>
      <image:title>logo gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1675961836550-DM7JHWEFELORPPOH0B5I/image-asset.jpeg</image:loc>
      <image:title>logo gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1684941727286-9U5OCYCF5HP5HEJDDZVB/image.jpg</image:loc>
      <image:title>logo gallery - Brand Design for Kimberly Knull</image:title>
      <image:caption>This brand was designed for Kimberly Knull, a Registered Psychologist, former educator, and a Certified Facilitator in Brené Brown's Dare to Lead™ and Daring Way™ programs. This powerful combination of expertise means Kim's an expert in helping others create the life and business they want, through courage and vulnerability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1676405891565-0Q0NLXRQ6JQW1LXTUX6F/image.jpg</image:loc>
      <image:title>logo gallery - Brand Design for True Grace</image:title>
      <image:caption>A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1674057860862-DS0G0EX6UXK7K5FFT36K/image.jpg</image:loc>
      <image:title>logo gallery - Brand Design for The Nerdy Keeper</image:title>
      <image:caption>An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Vibrant colors and feminine design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1670536098963-PUKDJ0RYA56HF0RZBIPP/image.jpg</image:loc>
      <image:title>logo gallery - Brand Design for Everyday Effectiveness</image:title>
      <image:caption>A summery, carefree brand design for operations strategist Gwen Bortner, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. Refreshing colors and supportive design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1669053271687-AG9HV917A8CCK21KTN7N/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Design for Vetcoach International</image:title>
      <image:caption>A sparkly, magical brand design for certified life &amp; weight coach Nadina Cojocaru DVM, capturing keywords of sparkly, freedom, humor. She helps small animal vets build healthy lives and businesses. Playful colors and joyful design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1663613925552-741NJB006KRJDYOOAIN0/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for The Solid Bow</image:title>
      <image:caption>A kind, safe, and joyful design for The Solid Bow. Her primary colors include pink which is loving and sweet, grape which is quality and spiritual, and aqua which is serene and with integrity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1672953139297-YN2H1YWMJAOFQTGR3UMT/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Furey Consulting</image:title>
      <image:caption>Furey Consulting brings a beautiful blend of strategy and practicality to finance. Her keywords are supportive, comprehensive, calm. Our primary colors are muted shades of green which always carry the color psychology of wealth and health, rounded out with tan and soft blue that are soothing and stable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1653320064270-EAPG9X30WFCWRYOH41CI/botanical-numerology.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Katie Wood</image:title>
      <image:caption>An expansive, earthy brand design for business coach Katie Wood, capturing keywords of adventurous, curious, visionary. Helping overwhelmed leaders and creatives clarify their vision and make an impact. Autumn colors and warm design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654190094890-042M1SYEG62N2PFK5DKY/botanical-numerology.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Diana Murphy Coaching</image:title>
      <image:caption>A bold, approachable brand design for life and mindset coach, Diana Murphy, capturing keywords of fierce, wholehearted, flourishing. She helps business owners shift into powerful, wholehearted leadership so they can lead lives and businesses they love. Bold colors and approachable design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1663608883136-5IVGFJYYI9GWSFJNJ7MN/TSB-Portfolio+Squares.jpg</image:loc>
      <image:title>logo gallery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1639702139899-JUMYE00Q8DCPGCM2GO23/botanical-numerology.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Beautiful Inside Academy</image:title>
      <image:caption>A timeless, powerful brand design for empowerment coach, Renae Peterson, capturing keywords of strong, confident, classy. She empowers young women to develop their inner confidence and live their most beautiful life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1639699967929-710O3T76EEE1RZIQAMLD/create-today-logo-sq.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Create Today</image:title>
      <image:caption>A vibrant, safe brand design for Create Today, capturing keywords of welcoming, confident, hopeful. The world’s first online, client-directed support program for injured workers. Cheerful colors and clean design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679924670-77U8U9VUGCA12V06VGWW/botanical-numerology.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Botanical Numerology</image:title>
      <image:caption>A cheerful, approachable brand design for botanical numerologist, Ginger Lily, capturing keywords of vibrant, alert, clarity. She helps clients make more confident decisions. Bright colors and approachable design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629162414395-71EQT9VDLOJF2XIGTEKK/gloria-niemi.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Gloria Niemi</image:title>
      <image:caption>A warm, nurturing brand design for postpartum life coach, Gloria Niemi, capturing keywords of embracing, happy, healing. Muted colors and joyful design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679135752-1RLH68FLBIYV25S20314/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Wildwood Imagery</image:title>
      <image:caption>A rustic, elegant brand design for professional photographer Chantelle Bowman, Wildwood Imagery, capturing keywords of determined, welcoming, narrative. Capturing the stories and lifestyle of Western Canada. Autumn colors and down-to-earth style. Earthy brown, rust, denim blue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679482644-960PNHCAJ6QQWPXGLRY0/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Leadcraft</image:title>
      <image:caption>An elegant, dramatic brand design for communications agency, Leadcraft, capturing keywords poised, ambitious, mysterious. Crafting confident women through leadership development and theatrical arts. Minimalist colors and sophisticated design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654189289425-O09VXX2PYETNU3ZGT1CN/gloria-niemi.jpg</image:loc>
      <image:title>logo gallery - Brand Identity for Kim Wachtel</image:title>
      <image:caption>A fresh, approachable brand design for Atlanta realtor Kim Wachtel, capturing keywords of inviting, tenacious, trustworthy. Summery colors and clean design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624625218979-C387SMK0AFC9CN3L0SLB/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Sarah Trapkus</image:title>
      <image:caption>A deep, purposeful brand design for spiritual life coach, Sarah Trapkus, capturing keywords of depth, flow, mystery. Helping embodied coaches heal their emotions. Rich colors and sensuous design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1616199672028-DNDBA3ZNAU2V3DGTKTK0/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Caryn Gillen</image:title>
      <image:caption>A feminine, calm brand design for coach Caryn Gillen, capturing keywords of fun, grounded, high-touch. Helping coaches build a business they love. Warm colors and clean design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614480548729-5RXHJKODVZPXLKPXG097/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Erin Thorp</image:title>
      <image:caption>A sophisticated, warm brand design for leadership coach Erin Thorp, capturing keywords of insightful, curious, ambitious. With depth and curiosity, she helps clients lead with impact from the inside out. Unexpected colors and inviting design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600283901167-CJKPEHTODCCGLGINL6GN/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Rockarondack</image:title>
      <image:caption>An elegant, rustic brand design for Rockarondack, capturing keywords of distinctive, earthy, adventurous. Hand-crafted, wine barrel, Adirondack rocking chairs. Warm, autumn colors and classic design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600275779333-ULL1PWOPDOPYARK0RAFW/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Jill Langer Consulting</image:title>
      <image:caption>A fun, refreshing brand design for Jill Langer, bikablo® visual trainer, capturing keywords of playful, engaging, refreshing. Fresh colors and playful design. Play with Purpose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600275629948-RFT14XVFSR4ES6VF8D2J/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity for Elevate</image:title>
      <image:caption>A timeless, sophisticated brand identity design for strategic OBM, Elevate, capturing keywords of aspirational, uncluttered, freedom. Luxurious colors and classic design. Helping driven entrepreneurs reach their next level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1582906118635-P39R532MH3ORABXKZ75Z/literacy-partners.jpg</image:loc>
      <image:title>logo gallery - Brand Identity and Website Design for Literacy Partners</image:title>
      <image:caption>A bold, sophisticated brand &amp; website design for boutique educational consultancy, Literacy Partners, capturing keywords of inspiring, visionary, and joyful. Saturated colors and clean design. Creating vibrant, successful schools through custom, innovative teaching workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1582905898643-KK26AJPJEY4SY68U5HX4/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity Design for Second Journey</image:title>
      <image:caption>A warm, welcoming brand design for online mentorship community, Second Journey, capturing keywords of abundant, awakened, and collective. Rich, autumn colors and professional design. A safe, accepting space for women to come with questions and yearning to be more of who God created them to be.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1582904703678-O34CLX3QXNBNRZQX0EUY/image-asset.jpeg</image:loc>
      <image:title>logo gallery - Brand Identity and Website Design for In Joy Consulting</image:title>
      <image:caption>Brand Reveal for In Joy Consulting, Financial Budget Coach with Soothing Colors and Beachy Vibe. A soothing, fun brand &amp; website design for budget coach, In Joy Consulting, capturing keywords of calm, freedom, and light-hearted. With a calming color palette and new branding photographs, we help her clients move from stress and worry to confidence and peace in their personal finances.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1562821061566-E2OG1TFDUY8V29JZY8AQ/fresh-mama.jpg</image:loc>
      <image:title>logo gallery - Brand Identity &amp; Website Design for Fresh Mama</image:title>
      <image:caption>Brand Identity &amp; Website Design for Fresh Mama, a Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors. An energetic, joyful brand &amp; website design capturing keywords of exuberant, refreshed, and hopeful. With a juicy, citrus color palette and custom logo, we flip the script to emphasize a well-rested, confident mama.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1517707664418-O5GFCYGHTQ7GG8NKZFV8/friendly-pantry.jpg</image:loc>
      <image:title>logo gallery - Brand Design for Friendly Pantry</image:title>
      <image:caption>Friendly Pantry, and her business is all about “making kitchen pantries friendly after food allergy diagnosis” by providing education, support, and a thriving Facebook community for parents of children who have food allergies. Brand keywords are trusted, friendly, and relatable. Turquoise (for security, healing, and balance) and orange (for cheerfulness, energy, and confidence) perfectly align with with her hope-filled, optimistic business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1517707666742-WNUVCC1KCYLNXDR190HE/indieglo.jpg</image:loc>
      <image:title>logo gallery - Brand Design for indieGlo</image:title>
      <image:caption>A strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. Keywords fresh, vibrant, confident and bohemian. Beet is a blend of red and purple representing strength, warmth, and action, and papaya orange brings in a nurturing, energetic, exotic feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1517707667193-VPFZQ6IU46KWP6ITCKIR/wowfactor-mosaics.jpg</image:loc>
      <image:title>logo gallery - Brand Design for WowFactor Mosaics</image:title>
      <image:caption>WowFactor Mosaics is the new business venture of Carol Donald, an artist and creative entrepreneur. Her brand is original, organic, and inspired. She is drawn to earthy, natural colors which are right in line with not only her ideal clients but also the natural, often recycled, elements she uses to create her designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1562821194079-L2493YITPCR86F74HR8M/tribal-vanilla.jpg</image:loc>
      <image:title>logo gallery - Brand &amp; Packaging Design for Tribal Vanilla</image:title>
      <image:caption>Tribal Vanilla is a Calgary-based company that sells premium quality vanilla to consumers while working closely with farmers in the developing world. Keywords for their brand are dynamic, global, personal. Coral, olive, turquoise.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526326114149-ZZH9OBCZWMHBU2TWQAS5/step-2+the+nitty-gritty+details</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
      <image:caption>Step 2, The Nitty-gritty Details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526326155635-XIBI6YQHP8GUBE1JLTG2/step-3+let%27s+fly</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
      <image:caption>Step 3, Let's Fly!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526326064648-CRXX3LGP9FD3Q44E90HY/step-1+let%27s+chat</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
      <image:caption>Step 1, Let's Chat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1682177323065-C95OH7GC26D1G777QMCK/let-her-fly-client-logos-9.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
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      <image:title>You're invited to Let Her Fly!</image:title>
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      <image:title>You're invited to Let Her Fly!</image:title>
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      <image:title>You're invited to Let Her Fly!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1619023156541-THNB3JIMKE0GRU9YUFH0/let-her-fly-client-logos-5.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885630843-QRZS3VS1NL5DZM9OUF5Z/let-her-fly-client-logos-1.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885752230-A7VO0IE77BCXA3T65924/let-her-fly-client-logos-2.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885752502-LYGT9RMBGYY0HTAZXSIT/let-her-fly-client-logos-3.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885752896-MZ180DOBFUGCZB8AM80Q/let-her-fly-client-logos-4.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1682177452495-OK7UI2OO83QVNAIO6M7Q/logo+banner.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585500887162-K6RVJSTLJZRBMNHL8VKL/kite-button-pool%2Ctrans-01.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
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      <image:title>You're invited to Let Her Fly!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e15b6468-5f9b-4db0-8417-51e566e4f70b/Erin-Thorp-headshot-wide+copy.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
      <image:caption>Erin Thorp client testimonial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9bd7f765-a956-4610-bf9d-c715ff65485b/Gloria-Niemi-headshot-wide.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
      <image:caption>Gloria Niemi client testimonial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/a5281427-22e8-4cf9-bb81-0180f0bb7b61/Sarah-Trapkus-headshot-wide.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
      <image:caption>Sarah Trapkus client testimonial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e70e8761-97b4-4292-8ed3-1d8352ac9d72/Lindsay-White-podcast-cover+b%26w.png</image:loc>
      <image:title>You're invited to Let Her Fly! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/fab06d84-52df-4f9d-96a8-6cefc642f1ad/Caryn-Gillen-podcast+b%26w.jpg</image:loc>
      <image:title>You're invited to Let Her Fly! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/2441613b-cbd8-4d81-bd95-f9ee424039a6/Promote-yourself-to-CEO+b%26w.jpg</image:loc>
      <image:title>You're invited to Let Her Fly! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e94239c7-8fe2-4192-b6db-9afe42106fd4/Talk+Copy+To+Me-podcast-cover+b%26w.png</image:loc>
      <image:title>You're invited to Let Her Fly! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/ffa3764b-2f72-4961-9e5a-58a4f5eb63ef/KcRossi_Podcast_Cover+b%26w.jpg</image:loc>
      <image:title>You're invited to Let Her Fly! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1572888144559-FIM1JYE8CRDYVMLTRNE6/let-her-fly-social-share.jpg</image:loc>
      <image:title>You're invited to Let Her Fly! - 910449920</image:title>
      <image:caption>Shot of two young businesswomen discussing paperwork in a modern office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585454682033-LFY462IF3XUIX5MDXZIJ/dark-square-01.jpg</image:loc>
      <image:title>You're invited to Let Her Fly! - step-1-coffee</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346333345-A33HI7V4ZTBRQ015M6FF/michelle-clayton-branding-let-her-fly-home-banner.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346410169-C4AA3M11K6V5LUBNOIPO/michelle-clayton-branding-let-her-fly-my-story-banner.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348019780-IIX1B1UIAQY7OTCQGRT0/let-her-fly-random-arrow-pattern-light.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348040609-SQF59J9AOYFAAZDXWAXQ/let-her-fly-yellow-background-square.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348060665-QD2ENPYC7J3GA1KLMAHW/let-her-fly-blue-background-square.jpg</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1674160334131-ZLWFHZW1GVN3Z4LOG5C7/let-her-fly-yellow-background-square.png</image:loc>
      <image:title>You're invited to Let Her Fly!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1572913180199-A5N7L1QS9TRDYTUA0VHD/enough-01.png</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>You’ve had enough regret and embarrassment over your outdated brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1572913311739-Z485RZOZJUVS246PXP8V/imagine-01.png</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Imagine instead a brand that captures where you are now and where you’re headed next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526326114149-ZZH9OBCZWMHBU2TWQAS5/step-2+the+nitty-gritty+details</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Step 2, The Nitty-gritty Details</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526326155635-XIBI6YQHP8GUBE1JLTG2/step-3+let%27s+fly</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Step 3, Let's Fly!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526326064648-CRXX3LGP9FD3Q44E90HY/step-1+let%27s+chat</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Step 1, Let's Chat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346672582-5BH8B7V7ZO3823Q27A99/Michelle-Clayton-Let-Her-Fly-client-collaboration.jpg</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Are you ready to Let Her Fly? Contact me at michelle@weletherfly.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/938849a6-998d-48b3-9c8e-5c69bb8dd95c/benefit-3-cropped.png</image:loc>
      <image:title>brand identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654103361244-GMRY14OG2JDLVUZG01KS/let-her-fly-client-logos-9.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654103360769-OOHOWZD5D2U4BBDQJ9KD/let-her-fly-client-logos-8.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654103360506-R1DRILXQUSOWDMODBML1/let-her-fly-client-logos-7.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633381260952-LXCW6RVRIAK3FAPRTTBG/let-her-fly-client-logos-6.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1619024138639-27DBCI8D6LJQ9N1M2ZT0/let-her-fly-client-logos-5.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885882284-704P8VRUU6ICGKQ7VAIZ/let-her-fly-client-logos-1.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885882291-2ZFETANMPWEYLPHOLKN3/let-her-fly-client-logos-2.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885883901-53COO883W5YS383IFY9J/let-her-fly-client-logos-4.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600885885615-09JXWF6PKVTEYHAAU604/let-her-fly-client-logos-3.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1683577100472-2BSEH69IF6QWIZI9V8MY/logo+banner.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600881347803-9CWJ9ZF7JPYTQ7QSKG2P/greenarrow.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348536372-1WGWVRE40I1DHGUB5A61/Rochelle-Edwards-headshot-wide.png</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Rochelle Edwards client testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7363ddf4-671d-42ae-a23a-a86483ee1f20/Caryn-Gillen-headshot-wide.png</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Caryn Gillen client testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348552514-DHK6SKC68JC6YWE51BAD/Sonja-Palomino-headshot-wide.png</image:loc>
      <image:title>brand identity</image:title>
      <image:caption>Sonja Palomino client testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1536806301834-1WTZ5S8CNW81FEE0RV9X/social-share-image-square.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346459836-62CE2CB5XJWF77D6JYYI/michelle-clayton-branding-let-her-fly-services-work-with-me-banner.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346584722-ZTQ2QXMDU1ZSGF4IZYT3/michelle-clayton-branding-let-her-fly-bio-banner.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348609413-LV1V7GOLR526G7T1SWI1/let-her-fly-random-arrow-pattern-light.jpg</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348625712-FCK0RMMGLNYVW46FCQH1/let-her-fly-yellow-background-square.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348670229-QO0EWC0H2W9HYYY02FIC/let-her-fly-yellow-background-square.png</image:loc>
      <image:title>brand identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1621283336851-S8YVNFQ8OA6AAJPQD2Y7/let-her-fly-blue-background-square.jpg</image:loc>
      <image:title>brand identity</image:title>
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  </url>
  <url>
    <loc>https://weletherfly.com/brand-designer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1528519536219-BFW6XPZOONI5NGHF1VVQ/single+logo+concept</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526626850216-S0MK7TBAVKXGOXAFLWUS/playing+to+our+strengths</image:loc>
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      <image:caption>playing to our strengths</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526626782847-XDA95S3H3ZTKO05J2IJV/personalized+design+presentation</image:loc>
      <image:title>Brand Designer</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526679211734-WMTRGV2Q0E12S623UW3L/green-arrow-01.png</image:loc>
      <image:title>Brand Designer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1526679153042-4I5BHSQOOYULNPYRR4JA/green-arrow-01.png</image:loc>
      <image:title>Brand Designer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1606924787763-H4PINZBZ1LBOGZVIRDV6/ElliltaIntl-International-TextLogo.png</image:loc>
      <image:title>Brand Designer</image:title>
      <image:caption>Let Her Fly is proud to partner with Ellilta International, an organization helping Ethiopian women break the generational cycle of poverty and prostitution by providing a place where they find healing and receive vocational training.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348440201-9LZGPLZ8Y348MM3G48F4/Thalia-Kingsford-headshot-wide.png</image:loc>
      <image:title>Brand Designer</image:title>
      <image:caption>Thalia Kingsford client testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348455662-WKR8X5VBL32TTSCFRGSE/Dahlia-Dallal-headshot-wide.png</image:loc>
      <image:title>Brand Designer</image:title>
      <image:caption>Dahlia Dallal client testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348473744-BRG0M4ED09SXBLDDALPO/Rebecca-Johnson-headshot-wide.png</image:loc>
      <image:title>Brand Designer</image:title>
      <image:caption>Rebecca Johnson client testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e70e8761-97b4-4292-8ed3-1d8352ac9d72/Lindsay-White-podcast-cover+b%26w.png</image:loc>
      <image:title>Brand Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/ffa3764b-2f72-4961-9e5a-58a4f5eb63ef/KcRossi_Podcast_Cover+b%26w.jpg</image:loc>
      <image:title>Brand Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/2441613b-cbd8-4d81-bd95-f9ee424039a6/Promote-yourself-to-CEO+b%26w.jpg</image:loc>
      <image:title>Brand Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/fab06d84-52df-4f9d-96a8-6cefc642f1ad/Caryn-Gillen-podcast+b%26w.jpg</image:loc>
      <image:title>Brand Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e94239c7-8fe2-4192-b6db-9afe42106fd4/Talk+Copy+To+Me-podcast-cover+b%26w.png</image:loc>
      <image:title>Brand Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1536806560561-AOUMSNDJX8W9AAWXH0QR/social-share-image-square.jpg</image:loc>
      <image:title>Brand Designer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346714555-I3ILN4L5XQHU39AQ4DKP/michelle-clayton-branding-let-her-fly-about-banner.jpg</image:loc>
      <image:title>Brand Designer</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346745117-BJU91RBL9TBNDXBU4B0Z/michelle-clayton-branding-let-her-fly-my-story-banner.jpg</image:loc>
      <image:title>Brand Designer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615346766894-E3D8CKK60QXB9INUXGTP/michelle-clayton-let-her-fly-supports-ellilta-international.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348748598-9R12ZR3OHJW90V1ZMX79/let-her-fly-yellow-background-square.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348782138-74D99IVF3QNKYV3LXA8A/let-her-fly-random-arrow-pattern-light.jpg</image:loc>
      <image:title>Brand Designer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1655780128010-UBWLQ9B3WMW8KW39W9PG/let-her-fly-random-arrow-pattern-light.jpg</image:loc>
      <image:title>Brand Designer</image:title>
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    <image:image>
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      <image:title>Brand Designer</image:title>
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  </url>
  <url>
    <loc>https://weletherfly.com/ultimate</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533231480961-7IW3UJ4IP53KI92VE5BH/ultimate+stock+photo+guide</image:loc>
      <image:title>Ultimate Stock Photo Guide</image:title>
      <image:caption>Ultimate Stock Photo Guide, 60 sites for your brand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533592516134-84XI0ERQK5J83Y7YH2EO/ultimate-stock-guide-5-sm.jpg</image:loc>
      <image:title>Ultimate Stock Photo Guide</image:title>
      <image:caption>Ultimate Stock Photo Guide, instructions by Let Her Fly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533592522073-6UOWTATG7GIT304PQ689/ultimate-stock-guide-8-sm.jpg</image:loc>
      <image:title>Ultimate Stock Photo Guide</image:title>
      <image:caption>Ultimate Stock Photo Guide, free sites by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533592502925-ARH61HECQFJJULXBBOSR/ultimate-stock-guide-2-sm.jpg</image:loc>
      <image:title>Ultimate Stock Photo Guide</image:title>
      <image:caption>Ultimate Stock Photo Guide, table of contents by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1533592400535-TNHHCMGL305F9U2FXMDU/ultimate-stock-guide-14-sm.jpg</image:loc>
      <image:title>Ultimate Stock Photo Guide</image:title>
      <image:caption>Ultimate Stock Photo Guide, paid sites by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1580155148385-NJC9YXAUZPJR5R7VNWQZ/katie.png</image:loc>
      <image:title>Ultimate Stock Photo Guide</image:title>
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      <image:caption>This brand was designed for Kimberly Knull, a Registered Psychologist, former educator, and a Certified Facilitator in Brené Brown's Dare to Lead™ and Daring Way™ programs. This powerful combination of expertise means Kim's an expert in helping others create the life and business they want, through courage and vulnerability.</image:caption>
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      <image:caption>A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design.</image:caption>
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      <image:title>portfolio - Brand Design for The Nerdy Keeper</image:title>
      <image:caption>An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. Cleaning up your money mess so you can be the CEO of your business. Vibrant colors and feminine design.</image:caption>
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      <image:caption>A summery, carefree brand design for operations strategist Gwen Bortner, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. Refreshing colors and supportive design.</image:caption>
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      <image:caption>A sparkly, magical brand design for certified life &amp; weight coach Nadina Cojocaru DVM, capturing keywords of sparkly, freedom, humor. She helps small animal vets build healthy lives and businesses. Playful colors and joyful design.</image:caption>
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      <image:caption>A kind, safe, and joyful design for The Solid Bow. Her primary colors include pink which is loving and sweet, grape which is quality and spiritual, and aqua which is serene and with integrity.</image:caption>
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      <image:title>portfolio - Brand Identity for Furey Consulting</image:title>
      <image:caption>Furey Consulting brings a beautiful blend of strategy and practicality to finance. Her keywords are supportive, comprehensive, calm. Our primary colors are muted shades of green which always carry the color psychology of wealth and health, rounded out with tan and soft blue that are soothing and stable.</image:caption>
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      <image:title>portfolio - Brand Identity for Katie Wood</image:title>
      <image:caption>An expansive, earthy brand design for business coach Katie Wood, capturing keywords of adventurous, curious, visionary. Helping overwhelmed leaders and creatives clarify their vision and make an impact. Autumn colors and warm design.</image:caption>
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      <image:title>portfolio - Brand Identity for Diana Murphy Coaching</image:title>
      <image:caption>A bold, approachable brand design for life and mindset coach, Diana Murphy, capturing keywords of fierce, wholehearted, flourishing. She helps business owners shift into powerful, wholehearted leadership so they can lead lives and businesses they love. Bold colors and approachable design.</image:caption>
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      <image:title>portfolio - Brand Identity for Beautiful Inside Academy</image:title>
      <image:caption>A timeless, powerful brand design for empowerment coach, Renae Peterson, capturing keywords of strong, confident, classy. She empowers young women to develop their inner confidence and live their most beautiful life.</image:caption>
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      <image:caption>A vibrant, safe brand design for Create Today, capturing keywords of welcoming, confident, hopeful. The world’s first online, client-directed support program for injured workers. Cheerful colors and clean design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679924670-77U8U9VUGCA12V06VGWW/botanical-numerology.jpg</image:loc>
      <image:title>portfolio - Brand Identity for Botanical Numerology</image:title>
      <image:caption>A cheerful, approachable brand design for botanical numerologist, Ginger Lily, capturing keywords of vibrant, alert, clarity. She helps clients make more confident decisions. Bright colors and approachable design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629162414395-71EQT9VDLOJF2XIGTEKK/gloria-niemi.jpg</image:loc>
      <image:title>portfolio - Brand Identity for Gloria Niemi</image:title>
      <image:caption>A warm, nurturing brand design for postpartum life coach, Gloria Niemi, capturing keywords of embracing, happy, healing. Muted colors and joyful design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679135752-1RLH68FLBIYV25S20314/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Wildwood Imagery</image:title>
      <image:caption>A rustic, elegant brand design for professional photographer Chantelle Bowman, Wildwood Imagery, capturing keywords of determined, welcoming, narrative. Capturing the stories and lifestyle of Western Canada. Autumn colors and down-to-earth style. Earthy brown, rust, denim blue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679482644-960PNHCAJ6QQWPXGLRY0/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Leadcraft</image:title>
      <image:caption>An elegant, dramatic brand design for communications agency, Leadcraft, capturing keywords poised, ambitious, mysterious. Crafting confident women through leadership development and theatrical arts. Minimalist colors and sophisticated design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654189289425-O09VXX2PYETNU3ZGT1CN/gloria-niemi.jpg</image:loc>
      <image:title>portfolio - Brand Identity for Kim Wachtel</image:title>
      <image:caption>A fresh, approachable brand design for Atlanta realtor Kim Wachtel, capturing keywords of inviting, tenacious, trustworthy. Summery colors and clean design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624625218979-C387SMK0AFC9CN3L0SLB/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Sarah Trapkus</image:title>
      <image:caption>A deep, purposeful brand design for spiritual life coach, Sarah Trapkus, capturing keywords of depth, flow, mystery. Helping embodied coaches heal their emotions. Rich colors and sensuous design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1616199672028-DNDBA3ZNAU2V3DGTKTK0/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Caryn Gillen</image:title>
      <image:caption>A feminine, calm brand design for coach Caryn Gillen, capturing keywords of fun, grounded, high-touch. Helping coaches build a business they love. Warm colors and clean design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614480548729-5RXHJKODVZPXLKPXG097/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Erin Thorp</image:title>
      <image:caption>A sophisticated, warm brand design for leadership coach Erin Thorp, capturing keywords of insightful, curious, ambitious. With depth and curiosity, she helps clients lead with impact from the inside out. Unexpected colors and inviting design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600283901167-CJKPEHTODCCGLGINL6GN/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Rockarondack</image:title>
      <image:caption>An elegant, rustic brand design for Rockarondack, capturing keywords of distinctive, earthy, adventurous. Hand-crafted, wine barrel, Adirondack rocking chairs. Warm, autumn colors and classic design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600275779333-ULL1PWOPDOPYARK0RAFW/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Jill Langer Consulting</image:title>
      <image:caption>A fun, refreshing brand design for Jill Langer, bikablo® visual trainer, capturing keywords of playful, engaging, refreshing. Fresh colors and playful design. Play with Purpose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600275629948-RFT14XVFSR4ES6VF8D2J/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity for Elevate</image:title>
      <image:caption>A timeless, sophisticated brand identity design for strategic OBM, Elevate, capturing keywords of aspirational, uncluttered, freedom. Luxurious colors and classic design. Helping driven entrepreneurs reach their next level.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1582906118635-P39R532MH3ORABXKZ75Z/literacy-partners.jpg</image:loc>
      <image:title>portfolio - Brand Identity and Website Design for Literacy Partners</image:title>
      <image:caption>A bold, sophisticated brand &amp; website design for boutique educational consultancy, Literacy Partners, capturing keywords of inspiring, visionary, and joyful. Saturated colors and clean design. Creating vibrant, successful schools through custom, innovative teaching workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1582905898643-KK26AJPJEY4SY68U5HX4/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity Design for Second Journey</image:title>
      <image:caption>A warm, welcoming brand design for online mentorship community, Second Journey, capturing keywords of abundant, awakened, and collective. Rich, autumn colors and professional design. A safe, accepting space for women to come with questions and yearning to be more of who God created them to be.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1582904703678-O34CLX3QXNBNRZQX0EUY/image-asset.jpeg</image:loc>
      <image:title>portfolio - Brand Identity and Website Design for In Joy Consulting</image:title>
      <image:caption>Brand Reveal for In Joy Consulting, Financial Budget Coach with Soothing Colors and Beachy Vibe. A soothing, fun brand &amp; website design for budget coach, In Joy Consulting, capturing keywords of calm, freedom, and light-hearted. With a calming color palette and new branding photographs, we help her clients move from stress and worry to confidence and peace in their personal finances.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1562821061566-E2OG1TFDUY8V29JZY8AQ/fresh-mama.jpg</image:loc>
      <image:title>portfolio - Brand Identity &amp; Website Design for Fresh Mama</image:title>
      <image:caption>Brand Identity &amp; Website Design for Fresh Mama, a Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors. An energetic, joyful brand &amp; website design capturing keywords of exuberant, refreshed, and hopeful. With a juicy, citrus color palette and custom logo, we flip the script to emphasize a well-rested, confident mama.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1517707664418-O5GFCYGHTQ7GG8NKZFV8/friendly-pantry.jpg</image:loc>
      <image:title>portfolio - Brand Design for Friendly Pantry</image:title>
      <image:caption>Friendly Pantry, and her business is all about “making kitchen pantries friendly after food allergy diagnosis” by providing education, support, and a thriving Facebook community for parents of children who have food allergies. Brand keywords are trusted, friendly, and relatable. Turquoise (for security, healing, and balance) and orange (for cheerfulness, energy, and confidence) perfectly align with with her hope-filled, optimistic business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1517707666742-WNUVCC1KCYLNXDR190HE/indieglo.jpg</image:loc>
      <image:title>portfolio - Brand Design for indieGlo</image:title>
      <image:caption>A strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. Keywords fresh, vibrant, confident and bohemian. Beet is a blend of red and purple representing strength, warmth, and action, and papaya orange brings in a nurturing, energetic, exotic feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1517707667193-VPFZQ6IU46KWP6ITCKIR/wowfactor-mosaics.jpg</image:loc>
      <image:title>portfolio - Brand Design for WowFactor Mosaics</image:title>
      <image:caption>WowFactor Mosaics is the new business venture of Carol Donald, an artist and creative entrepreneur. Her brand is original, organic, and inspired. She is drawn to earthy, natural colors which are right in line with not only her ideal clients but also the natural, often recycled, elements she uses to create her designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1562821194079-L2493YITPCR86F74HR8M/tribal-vanilla.jpg</image:loc>
      <image:title>portfolio - Brand &amp; Packaging Design for Tribal Vanilla</image:title>
      <image:caption>Tribal Vanilla is a Calgary-based company that sells premium quality vanilla to consumers while working closely with farmers in the developing world. Keywords for their brand are dynamic, global, personal. Coral, olive, turquoise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348895329-5VSX6T144E4MTLW5TJSJ/Michelle-Tessensohn-headshot-wide.png</image:loc>
      <image:title>portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348867266-TUJNR6ZOO0GZQ2YBCR43/Suzy-Sidharta-headshot-wide.png</image:loc>
      <image:title>portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1615348883582-AM2IY3P1F7KKYNIL35Y9/Corinna-Meckelborg-headshot-wide.png</image:loc>
      <image:title>portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1655822590903-3FW83G243N9PK2VDURJV/let-her-fly-yellow-background-square.png</image:loc>
      <image:title>portfolio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/custom-404-error</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-14</lastmod>
  </url>
  <url>
    <loc>https://weletherfly.com/word-bank</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1603727519561-6175SGHE52JKALUYE5HR/word-bank-mockup+copy.jpg</image:loc>
      <image:title>word-bank</image:title>
      <image:caption>Descriptive Word Bank, Branding Key Words, ©Let Her Fly, All rights reserved, For personal use only</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/consultation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1572926261764-ZYG7MZR4P1ZW7R9IQPY1/MichelleSign-blue.png</image:loc>
      <image:title>consultation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1580152717853-CHKG3R85CFJM4WX1OCFQ/let-her-fly-consultation-banner.jpg</image:loc>
      <image:title>consultation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/wowfactor-mosaics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485806122689-UKG67TO456ILH19SIH8Z/image-asset.jpeg</image:loc>
      <image:title>wowfactor mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485805863576-VDU0FUPLADQXA3KAUN1G/image-asset.jpeg</image:loc>
      <image:title>wowfactor mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485556218237-ZZXZY2FS02YRVIOTBTT5/image-asset.jpeg</image:loc>
      <image:title>wowfactor mosaics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012934398-E6JMLVLH4MZHPUVPM9I4/wowfactor-mosaics.jpg</image:loc>
      <image:title>wowfactor mosaics - Branding for WowFactor Mosaics</image:title>
      <image:caption>WowFactor Mosaics is the new business venture of Carol Donald, an artist and creative entrepreneur. She creates custom mosaic tile installations; each is unique and absolutely exquisite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485553683094-R1NGMP6QCCG7XF64O33D/wowfactor-springboard-square.jpg</image:loc>
      <image:title>wowfactor mosaics - Moodboard for WowFactor Mosaics</image:title>
      <image:caption>Carol's descriptive words are original, organic, inspired. She is drawn to earthy, natural colors which are right in-line with not only the ideal clients she is selling to but also the natural, often recycled, elements she uses to create her designs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/celebration-of-hope</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012995020-IX33EAJL3AJR9A07MNLW/celebration-of-hope.jpg</image:loc>
      <image:title>celebration of hope - Event Branding for Celebration of Hope</image:title>
      <image:caption>The 2015 Celebration of Hope with Will Graham was a series of events hosted by the Billy Graham Evangelical Association of Canada. This is one of many events they host each year throughout the United States and Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486013010934-WQ6B5V92K5TD2U5UYA2H/Celebrationofhope-springboard-square.jpg</image:loc>
      <image:title>celebration of hope - Moodboard for Celebration of Hope</image:title>
      <image:caption>While previous events were often in large urban centres, these host cities were all smaller communities in Northern Canada, so we wanted a vibe that was down to earth, approachable, and vibrant. We decided early on to incorporate the Northern Lights as a key visual element because they were familiar to the attendees in a literal sense and also reinforced the concept of "light shining in the darkness" in a spiritual, figurative way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486158736237-SKCKINVIGMMRGS4LPZSN/brochure-mockup-square.jpg</image:loc>
      <image:title>celebration of hope - Collateral for Celebration of Hope</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486159476133-TKD8EJBVINBYEABL67WT/celebration+collateral.jpg</image:loc>
      <image:title>celebration of hope - Collateral for Celebration of Hope</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/soles-company</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485363950661-0BN383TLDZ9G9VZB2ZOT/soles-co.jpg</image:loc>
      <image:title>soles &amp; company - Branding for Soles &amp; Company</image:title>
      <image:caption>Katie Soles is a dynamic and engaging facilitator who is known for turning ideas into effective strategies for municipalities and organizations. So we jumped into creating something fitting for her and her clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485834241677-L11UW1NXO0N3GQNOB1GF/Soles-springboard-square.jpg</image:loc>
      <image:title>soles &amp; company - Moodboard for Soles &amp; Company</image:title>
      <image:caption>Colors convey very specific feelings and characteristics. The citron and indigo palette emphasizes the energy, optimism, creativity, and wisdom that Katie brings to her clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485364023816-483J64EZM4L0WZGHXOCQ/soles-collateral.jpg</image:loc>
      <image:title>soles &amp; company - Collateral for Soles &amp; Company</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/brigida-retreats</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485282957191-TLL6SI0PKB4T968ZERN9/brigida-retreats.jpg</image:loc>
      <image:title>brigida retreats - Branding for Brigida Retreats</image:title>
      <image:caption>Brigida Retreats was the passion project of a former client who began coordinating and leading spiritual retreats in Rome, Italy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1538583871720-CIDT5LHVXRCURWJW8I6R/Brigida-inspiration-board-square.jpg</image:loc>
      <image:title>brigida retreats - Design Inspiration Board for Brigida Retreats</image:title>
      <image:caption>Design Inspiration Board incorporating the feelings of serenity, contemplation, refreshing, and renewal, as well as the historic overtones of the location itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485363897567-RSACNSHV5FHZHFD2FQ3A/Brigida-ad.jpg</image:loc>
      <image:title>brigida retreats - Collateral for Brigida Retreats</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/big-lake</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488689395841-7H9JB9HT1P6ZTECZTPM5/image-asset.jpeg</image:loc>
      <image:title>big lake artists' studios</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1485811571835-DV7EAE16ILMQMJXY3KXK/image-asset.jpeg</image:loc>
      <image:title>big lake artists' studios</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/canmedsend</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1489180843875-RU88AD8XYQPEQMP3KSXJ/canmedsend-white.jpg</image:loc>
      <image:title>canmedsend - Branding for CanMedSend</image:title>
      <image:caption>CanMedSend Foundation provides student loan debt assistance for recent Canadian healthcare graduates who desire to serve in the medical mission field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486006343272-3D2ZRV15I871TITSOSE6/canmedsend-springboard-square.jpg</image:loc>
      <image:title>canmedsend - Moodboard for CanMedSend</image:title>
      <image:caption>Their branding needed to be clearly medical and Canadian. At the time, they were also a brand new organization, so it needed to be evident who they are and what they do. Blue is associated with reliability, integrity, and healing. Red is the color of choice for all Canadians, but it also speaks of passion and strength.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486012294254-WS5NIL23DDJVC675ZROG/CanMedSend-brochures.jpg</image:loc>
      <image:title>canmedsend - Collateral for CanMedSend</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/terra-vista</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486188803277-K8ZDV5YKUJIDQB6ICDUO/terravista.jpg</image:loc>
      <image:title>terra vista</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1486766901527-9924UN2BR5700VW2857N/terravista-springboard</image:loc>
      <image:title>terra vista</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/friendly-pantry</loc>
    <changefreq>daily</changefreq>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488844211935-AX8ST2C4CIBA15P2AY1N/FRP-collateral.jpg</image:loc>
      <image:title>friendly pantry</image:title>
      <image:caption>custom collateral materials for Friendly Pantry</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488839605466-7W87Z92REUYYK22H615C/friendly+pantry+brand+board</image:loc>
      <image:title>friendly pantry</image:title>
      <image:caption>final brand board for Friendly Pantry</image:caption>
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    <image:image>
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      <image:title>friendly pantry</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1488838666718-LJT69ZNPY75TCKIUI0K6/friendly-pantry.jpg</image:loc>
      <image:title>friendly pantry - Branding for Friendly Pantry</image:title>
      <image:caption>Friendly Pantry is all about “making kitchen pantries friendly after food allergy diagnosis.” Corinna provides education, support, and a thriving Facebook community to reduce the frustration, confusion, and anxiety that can overwhelm parents of children who have food allergies.</image:caption>
    </image:image>
    <image:image>
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      <image:title>friendly pantry - Moodboard for Friendly Pantry</image:title>
      <image:caption>The three keywords that describe her brand best are trusted, friendly, and relatable. There can be a lot of negative emotions surrounding allergy diagnosis, and Corinna’s goal is to approach this from a positive perspective, empowering her clients and community. The colors turquoise (for security, healing, and balance) and orange (for cheerfulness, energy, and confidence) are perfectly aligned with her hope-filled, encouraging business.</image:caption>
    </image:image>
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    <loc>https://weletherfly.com/indieglo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1508479542732-0K9TE401SHMGS42AWF6L/indieglo.jpg</image:loc>
      <image:title>indieglo - Branding for indieGlo</image:title>
      <image:caption>Suzy is a certified health coach, with the unexpected background of also being an engineer, yoga teacher, and personal chef. Combine all that expertise together, and you get a strategic, intuitive, holistic coach who is passionate about helping her clients make incremental shifts that, over time, bring about sustainable change. The motto of her coaching practice, IndieGlo, is “settle for more,” and that’s exactly what she’s all about.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1536256504992-SN47YC3F0JR3VR6LB9QT/IND-brand-springboard-update.jpg</image:loc>
      <image:title>indieglo - Inspiration Board for indieGlo</image:title>
      <image:caption>As I poured over Suzy’s detailed feedback from our consultation and her worksheets, I honed in on the keywords fresh, vibrant, confident and bohemian for her unique brand. She has a bohemian air to her that is definitely a differentiator in her industry and something we wanted to capitalize on. Originally our primary colors were beet and green. Beet is a blend of red and purple representing strength, warmth, and action, and green is for harmony, balance, and restoration. As you can see, we switched the green into a secondary brand color and embraced the papaya orange for more of a nurturing, energetic, exotic feel.</image:caption>
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    <image:image>
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      <image:title>indieglo</image:title>
      <image:caption>custom collateral designs for indieGlo</image:caption>
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    <image:image>
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      <image:title>indieglo</image:title>
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      <image:title>indieglo</image:title>
      <image:caption>final brand board for indieGlo</image:caption>
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    <loc>https://weletherfly.com/terms</loc>
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    <lastmod>2023-04-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/64330f25-7af5-450d-bb61-b91fdef8e314/pdf-download-thumbnails_brand+photoshoot+guide.jpg</image:loc>
      <image:title>resources - Make it stand out</image:title>
      <image:caption>Brand Photoshoot Guide PDF Download by Michelle Clayton, Let Her Fly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/077d6edf-04bf-43bb-a63a-2c2eb2e3f3a1/pdf-download-thumbnails_brand+confidence+assessment.jpg</image:loc>
      <image:title>resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5d64fe94-5b99-46d5-a546-4cd6ffa48707/pdf-download-thumbnails_descriptive+word+bank.jpg</image:loc>
      <image:title>resources - Make it stand out</image:title>
      <image:caption>Descriptive Word Bank PDF Download by Michelle Clayton, Let Her Fly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/435b404c-f1ed-422c-ad86-d96d28187f5b/pdf-download-thumbnails_color+psychology+chart.jpg</image:loc>
      <image:title>resources - Make it stand out</image:title>
      <image:caption>Color Psychology Chart PDF Download by Michelle Clayton, Let Her Fly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/555a725b-9ff3-4818-8c9f-499d627bd129/pdf-download-thumbnails_stock+photo+guide.jpg</image:loc>
      <image:title>resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1635866709052-6TCIEM4IORLU1GVJ9BUG/let-her-fly-resources-banner-01.jpg</image:loc>
      <image:title>resources</image:title>
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      <image:title>join</image:title>
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    <loc>https://weletherfly.com/marketing-mastermind</loc>
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      <image:title>Marketing-Mastermind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1575349121549-9H3B6OWKTMFCTLZ1D5YB/marketing-mastermind-let-her-fly.jpg</image:loc>
      <image:title>Marketing-Mastermind - The doors to Marketing Mastermind are currently closed.</image:title>
      <image:caption>Get on the waitlist below to be notified when enrollment reopens.</image:caption>
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      <image:title>Marketing-Mastermind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1598896853645-K45173J6PDYFPG5SJBQZ/Cass-Osborn-headshot-wide.png</image:loc>
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      <image:title>Marketing-Mastermind</image:title>
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  <url>
    <loc>https://weletherfly.com/consult</loc>
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    <priority>0.75</priority>
    <lastmod>2022-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1572926261764-ZYG7MZR4P1ZW7R9IQPY1/MichelleSign-blue.png</image:loc>
      <image:title>consult</image:title>
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    <loc>https://weletherfly.com/fresh-mama</loc>
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    <lastmod>2024-12-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583876146638-RCVVJYWXPY3SYQ28VBAX/FreshMama-4-brand-board.jpg</image:loc>
      <image:title>fresh mama</image:title>
      <image:caption>Brand &amp; Website Design for Fresh Mama Sleep Solutions – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583876028649-SB18WF5VAR2ZZ89NI8O1/FreshMama-3-brand-strategy.jpg</image:loc>
      <image:title>fresh mama</image:title>
      <image:caption>Brand &amp; Website Design for Fresh Mama Sleep Solutions – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583875843030-G83JX63LNLLXNHM934DH/Stephanie-vanderPauw-headshot.jpg</image:loc>
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      <image:caption>Stephanie van der Pauw, Certified Pediatric Sleep Consultant at Fresh Mama</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1583875927019-L44M8OCDMTVJIQRK4J2L/fresh-mama.jpg</image:loc>
      <image:title>fresh mama</image:title>
      <image:caption>Brand Identity Design for Fresh Mama, Canadian Pediatric Sleep Consultant with Playful Fonts and Juicy Colors by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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  <url>
    <loc>https://weletherfly.com/in-joy-consulting</loc>
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    <lastmod>2022-07-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585171019337-9IDZ5ME44WSUK3G28C8M/InJoy-3-brand-strategy.jpg</image:loc>
      <image:title>in joy consulting</image:title>
      <image:caption>Brand &amp; Website Design for In Joy Consulting – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585171107849-T9F7NT5W4OQCV0S4J5Y6/Sonja-Palomino-headshot.jpg</image:loc>
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      <image:caption>Sonja Palomino, Financial Budget Coach at In Joy Consulting, Tampa, Florida</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585171060503-FEBOAP8AKRDRR6Z2EO26/InJoy-4-brand-board.jpg</image:loc>
      <image:title>in joy consulting</image:title>
      <image:caption>Brand &amp; Website Design for In Joy Consulting – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1585170927389-LV99DY7G7EH5S7PDWN5K/injoy-consulting.jpg</image:loc>
      <image:title>in joy consulting</image:title>
      <image:caption>Brand Identity Design for In Joy Consulting, Financial Budget Coach with Soothing Colors and Beachy Vibe by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <loc>https://weletherfly.com/4-signs</loc>
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    <lastmod>2020-03-31</lastmod>
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  <url>
    <loc>https://weletherfly.com/literacy-partners</loc>
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    <lastmod>2021-05-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589495706860-MJS1VODAC937CTSR5O6H/Dahlia-Dallal-headshot.jpg</image:loc>
      <image:title>literacy partners</image:title>
      <image:caption>Dahlia Dallal, Literacy Partners, Los Angeles, California</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589495787870-UJ3HFZOA240N2G5WC5IR/Literacy+Partners</image:loc>
      <image:title>literacy partners</image:title>
      <image:caption>Brand Identity Design for Literacy Partners, boutique educational consulting firm with saturated color palette and sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589495855773-K4XUN9SGONWO6SLJNI79/Literacy+Partners+-brand-strategy.jpg</image:loc>
      <image:title>literacy partners</image:title>
      <image:caption>Brand &amp; Website Design for Literacy Partners – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589495920679-KLMY2AL8TTXK4BZK1Y3P/Literacy+Partners+brand-board.jpg</image:loc>
      <image:title>literacy partners</image:title>
      <image:caption>Brand &amp; Website Design for Literacy Partners – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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    <loc>https://weletherfly.com/free-resources</loc>
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    <lastmod>2021-10-01</lastmod>
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    <loc>https://weletherfly.com/second-journey</loc>
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      <image:caption>Brand for Second Journey – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1592848897992-APQ727LRENB8JIZCGFKV/Second+Journey</image:loc>
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      <image:caption>Brand Identity Design for Second Journey, a mentoring community for midlife, professional women by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1592849032032-BZCFMKYEHTY38A48HCSG/SecondJourney-4-brand-board.jpg</image:loc>
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      <image:caption>Brand Design for Second Journey – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1592848782867-NK6SXYGY8FXPLSIMYD7S/Rebecca-Johnson-headshot.jpg</image:loc>
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      <image:caption>Rebecca Johnson, Founder, Second Journey, Denver, Colorado</image:caption>
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    <loc>https://weletherfly.com/elevate</loc>
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      <image:title>elevate</image:title>
      <image:caption>Brand for Elevate – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600903362266-93SFT2R7QXW727M0427H/Elevate-4-brand-board.jpg</image:loc>
      <image:title>elevate</image:title>
      <image:caption>Brand Design for Elevate – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600903157464-CL115JM0P9GDZH18ICOT/Stephanie-Baylor-headshot.jpg</image:loc>
      <image:title>elevate</image:title>
      <image:caption>Stephanie Baylor, Elevate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1600903255169-VDHKT5XGYEZ98IWQKXHB/Elevate</image:loc>
      <image:title>elevate</image:title>
      <image:caption>Brand identity design for Elevate, OBM helping driven entrepreneurs reach their next level with sophisticated color palette and classic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/jill-langer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1605049404800-T7IG9B4RCSVW6ZRUPE31/JillLanger-3-brand-strategy.jpg</image:loc>
      <image:title>jill langer</image:title>
      <image:caption>Brand for Jill Langer Consulting – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1605049345528-6RW0D5WL6YV1WHFJTDL1/Jill+Langer</image:loc>
      <image:title>jill langer</image:title>
      <image:caption>Brand identity design for Jill Langer Consulting, bikablo® Certified Global Trainer with refreshing color palette and playful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1605049437658-Y68FBC1U1LEYQTYVO015/JillLanger-4-brand-board.jpg</image:loc>
      <image:title>jill langer</image:title>
      <image:caption>Brand Design for Jill Langer Consulting – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1605049258049-MDEXR11LDT70A3HWCF9W/Jill-Langer-headshot.jpg</image:loc>
      <image:title>jill langer</image:title>
      <image:caption>Jill Langer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/erin-thorp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/79fa7ca0-3298-415b-9d86-ea699a98e7de/Erin-Thorp-headshot.jpg</image:loc>
      <image:title>erin thorp</image:title>
      <image:caption>Erin Thop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614480187230-G8IS7GXTVZ8P5TUH5ET7/ErinThorp-3-brand-strategy.jpg</image:loc>
      <image:title>erin thorp</image:title>
      <image:caption>Brand for Erin Thorp, Leadership Coach and Author – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614480232829-AWH0C2DYYY9D3D0K9B1F/ErinThorp-4-brand-board.jpg</image:loc>
      <image:title>erin thorp</image:title>
      <image:caption>Brand Design for Erin Thorp, Leadership Coach – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1614480106218-QHSU3KNXWTFEUSA00SPS/erin-thorp.jpg</image:loc>
      <image:title>erin thorp</image:title>
      <image:caption>Brand identity design for Erin Thorp, Leadership Coach, capturing keywords of insightful, curious, ambitious. With depth and curiosity, she helps clients lead with impact from the inside out by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/caryn-gillen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/dea22e5d-efb4-4075-b68c-01355f70f00b/Caryn-Gillen-2021-new-headshot.jpg</image:loc>
      <image:title>caryn gillen</image:title>
      <image:caption>Caryn Gillen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1616198644851-0BE2BN3T075KF8PXVKAA/caryn-gillen-2021.jpg</image:loc>
      <image:title>caryn gillen</image:title>
      <image:caption>Brand design for Caryn Gillen, Life and Business Coach, capturing keywords of fun, grounded, high-touch. Helping coaches build a business they love by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1616198961611-AJ7K169F3RJUPHS907Q4/CarynGillen-4-brand-board.jpg</image:loc>
      <image:title>caryn gillen</image:title>
      <image:caption>Brand Design for Caryn Gillen, Life and Business Coach – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1616198844735-8P46OWASBS8NBBHASPNV/CarynGillen-3-brand-strategy.jpg</image:loc>
      <image:title>caryn gillen</image:title>
      <image:caption>Brand for Caryn Gillen, Life and Business Coach – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/rockarondack</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617463703104-5V46PXKQGLRRK96PI27P/John-Clayton-headshot.jpg</image:loc>
      <image:title>rockarondack</image:title>
      <image:caption>John Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617463291182-9ERSQS9E4QULR605CBQP/Rockarondack-brand-board.jpg</image:loc>
      <image:title>rockarondack</image:title>
      <image:caption>Brand Design for Rockarondack, hand-crafted wine barrel Adirondack rocking chairs – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617463901437-V7UNYBKWR9LO0FISUIAA/rockarondack.jpg</image:loc>
      <image:title>rockarondack</image:title>
      <image:caption>Brand Reveal for Rockarondack, hand-crafted wine barrel Adirondack rocking chairs. Distinctive, rustic design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1617462789552-R9O8O69ONNIURGT0C1BC/Rockarondack-brand-strategy.jpg</image:loc>
      <image:title>rockarondack</image:title>
      <image:caption>Brand for Rockarondack, hand-crafted wine barrel Adirondack rocking chairs – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/sarah-trapkus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620957647767-7J2PVYIZ63GXE9PAA5B5/sarah-trapkus.jpg</image:loc>
      <image:title>sarah trapkus</image:title>
      <image:caption>Brand Reveal for Sarah Trapkus, spiritual life coach for emotional healing. Deep, rich, mysterious design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620957865489-6BZTY7U66GCUNA5H8YE1/SarahTrapkus-4-brand-board.jpg</image:loc>
      <image:title>sarah trapkus</image:title>
      <image:caption>Brand Design for Sarah Trapkus, spiritual life coach for emotional healing. Deep, rich, mysterious design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620957723543-XOFEFQFRH9BSIVGCTL0L/SarahTrapkus-3-brand-strategy.jpg</image:loc>
      <image:title>sarah trapkus</image:title>
      <image:caption>Brand Design for Sarah Trapkus, spiritual life coach for emotional healing. Deep, rich, mysterious design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1620957192600-R6C3XO4FTH93ZSLZLOVL/Sarah-Trapkus-headshot.jpg</image:loc>
      <image:title>sarah trapkus</image:title>
      <image:caption>Sarah Trapkus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/active-campaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-26</lastmod>
  </url>
  <url>
    <loc>https://weletherfly.com/kim-wachtel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624393161264-2J19AJ4VP2246HAS1XEJ/kim-wachtel.jpg</image:loc>
      <image:title>kim wachtel</image:title>
      <image:caption>Brand Reveal for Kim Wachtel, Atlanta real estate agent. Fresh, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624393244329-1XPCFP9T6RLKF6SAPCCE/KimWachtel-3-brand-strategy.jpg</image:loc>
      <image:title>kim wachtel</image:title>
      <image:caption>Brand Design for Kim Wachtel, Atlanta real estate agent. Fresh, approachable design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos #kimlovesatlanta</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1624393336644-59IOU8BR2EHZ9YS9Q9L0/KimWachtel-4-brand-board.jpg</image:loc>
      <image:title>kim wachtel</image:title>
      <image:caption>Brand Design for Kim Wachtel, Atlanta real estate agent. Fresh, approachable design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos #kimlovesatlanta</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/gloria-niemi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629161076704-MOLHISZYJ9FJJVXRJZ6U/GloriaNiemi-4-brand-board.jpg</image:loc>
      <image:title>gloria niemi</image:title>
      <image:caption>Brand Design for Gloria Niemi, postpartum life coach for overwhelmed moms. Happy, nurturing design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629161292651-IK6X0D9FYQSXN0T6H3U2/Gloria-Niemi-headshot.jpg</image:loc>
      <image:title>gloria niemi</image:title>
      <image:caption>Gloria Niemi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629160962967-ELSNAVBZL7FST28WROL2/GloriaNiemi-3-brand-strategy.jpg</image:loc>
      <image:title>gloria niemi</image:title>
      <image:caption>Brand Design for Gloria Niemi, postpartum life coach for overwhelmed moms. Happy, nurturing design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1629160314428-IP1MBNEKQBE36RYLN3J7/gloria-niemi.jpg</image:loc>
      <image:title>gloria niemi</image:title>
      <image:caption>Brand Reveal for Gloria Niemi, postpartum life coach for overwhelmed moms. Happy, nurturing design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/wildwood-imagery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631049934349-HM1S1YXOTSZKGYH7OM9L/wildwood-imagery.jpg</image:loc>
      <image:title>wildwood imagery</image:title>
      <image:caption>Brand Reveal for Wildwood Imagery, professional rodeo and Western lifestyle photographer. Rugged, elegant design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631050301377-PKBDQFKWPFKAT73ACDM9/WildwoodImagery-4-brand-board.jpg</image:loc>
      <image:title>wildwood imagery</image:title>
      <image:caption>Brand Design for Wildwood Imagery, professional rodeo and Western lifestyle photographer. Rugged, elegant design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631050151014-PH2TQ6WY0DAZGA8MWOF4/WildwoodImagery-3-brand-strategy.jpg</image:loc>
      <image:title>wildwood imagery</image:title>
      <image:caption>Brand Design for Wildwood Imagery, professional rodeo and Western lifestyle photographer. Rugged, elegant design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/vip-design-day</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631745007351-ACS8A9X92BLBEF7U4XSV/reserve-your-vip-design-day</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>Reserve your VIP design day with Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633619726377-8LI59PIZYCW2N3I7KVH8/Mimi-Bishop-headshot.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>Mimi Bishop, Business Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5256a2b7-46ef-4d62-843f-91061f7309f8/23-smallSQ.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>VIP Design Day with Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633621619612-035LAG5Z8DGOOK6EY42T/VIP-Design-Day2.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>VIP Design Day with Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633621182847-S8574GAPWIPYL3YZYZ8W/VIP-Design-Day.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>VIP Design Day with Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633619704002-6W1XDYMD6DQBRHY81IR6/Uma-Girish-headshot.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>Uma Girish, Spiritual Mentor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631745056388-VNP4HHWHI4L1U47KZ6E6/prep-for-your-vip-design-day</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>Prepare for your VIP design day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633621124176-2XQQ2E39QS8NLL5TSUA0/VIP-Design-Day3.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>VIP Design Day with Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1630544971930-N1743ZQST52MEBEW2VH7/Let-Her-Fly-Design-Day.png</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>VIP Design Day with Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1631744277250-G39PFAO6VH2PD2D5F632/enjoy-your-vip-design-day</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>Enjoy your VIP design day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1633619749960-T3H02FXMLISQXX731XQN/Cass-Osborn-headshot.jpg</image:loc>
      <image:title>VIP Design Day - Make it stand out</image:title>
      <image:caption>Cass Osborn, Founder, hernest project</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/botanical-numerology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634679266877-BY66JS2WL1Q2PDSL8Z4S/botanical-numerology.jpg</image:loc>
      <image:title>botanical numerology</image:title>
      <image:caption>Brand Reveal for Ginger Lily, Botanical Numerologist for curious seekers. Vibrant, cheerful, approachable design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634677964251-MCIA7RXUA8XSA86UJGMW/BotanicalNumerology-4-brand-board.jpg</image:loc>
      <image:title>botanical numerology</image:title>
      <image:caption>Brand Design for Ginger Lily, Botanical Numerologist for curious seekers. Vibrant, cheerful, approachable design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634681089004-IPYX5KMQOFR634FS6Z6S/Ginger-Lily-headshot.jpg</image:loc>
      <image:title>botanical numerology - Make it stand out</image:title>
      <image:caption>Ginger Joy Lily, Botanical Numerologist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1634677856792-OFHNQ3H0PG87DK6KT0MF/BotanicalNumerology-3-brand-strategy.jpg</image:loc>
      <image:title>botanical numerology</image:title>
      <image:caption>Brand Design for Ginger Lily, Botanical Numerologist for curious seekers. Vibrant, cheerful, approachable design. – by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/create-today</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/95f3b19c-eb82-43c5-bb43-fed575765ea7/CreateToday-3-brand-strategy.jpg</image:loc>
      <image:title>create today</image:title>
      <image:caption>Brand Design for Create Today, online support program for injured workers. Welcoming, confident, hopeful design – by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/a5d04051-cf32-41d1-869e-5c8929d11d83/create-today-logo-sq.jpg</image:loc>
      <image:title>create today</image:title>
      <image:caption>Brand Reveal for Create Today, online support program for injured workers. Welcoming, confident, hopeful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/ac4fe605-7c37-456a-bbab-a07be5cc06bd/Caroline-Howe-headshot.jpg</image:loc>
      <image:title>create today - Make it stand out</image:title>
      <image:caption>Dr. Caroline Howe, Founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/4c48c9df-4c3e-4cbf-949e-a5df91b8e5bb/CreateToday-4-brand-board.jpg</image:loc>
      <image:title>create today</image:title>
      <image:caption>Brand Design for Create Today, online support program for injured workers. Welcoming, confident, hopeful design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/workshop-handouts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e5a81288-c7cd-41bc-8a3a-8a7833b04a1e/workshop-handouts.jpg</image:loc>
      <image:title>workshop-handouts</image:title>
      <image:caption>Branding workshop handouts from Let Her Fly, Calgary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589948842563-HN4GAD6JAOPRF96TZA16/Michelle-Clayton-headshot-round-small.jpg</image:loc>
      <image:title>workshop-handouts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1589948785160-T3DZWL4NWYO7BXOBMOAM/MichelleSign-blue.png</image:loc>
      <image:title>workshop-handouts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/color-psychology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/933e0d0f-353e-4ac4-b246-20255b99eab1/color-psychology-preview.png</image:loc>
      <image:title>color-psychology</image:title>
      <image:caption>Descriptive Word Bank, Branding Key Words, ©Let Her Fly, All rights reserved, For personal use only</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/photoshoot-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0c791718-80c7-48f2-9ceb-67fc16a65a5b/Brand+Photoshoot+Guide+Spread.jpg</image:loc>
      <image:title>Photoshoot Guide - Make it stand out</image:title>
      <image:caption>Brand Photoshoot Guide by Michelle Clayton, Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/09ad37f3-9312-4abd-b163-653a6b45ed92/Brand+Photoshoot+Guide+Mockup-IWD.jpg</image:loc>
      <image:title>Photoshoot Guide - Make it stand out</image:title>
      <image:caption>Brand Photoshoot Guide by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/994ee5e9-35c2-4f17-9e4b-427fef153ce0/Brand+Photoshoot+cover+transparent.png</image:loc>
      <image:title>Photoshoot Guide - Make it stand out</image:title>
      <image:caption>Brand Photoshoot Guide by Let Her Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1647032544088-B1WL08L4ATPL4KNZWMA9/Brand+Photoshoot+Guide+banner+2.jpg</image:loc>
      <image:title>Photoshoot Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/beautiful-inside-academy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/51fbb97d-2112-4a2c-b74c-d0dec0fef261/BeautifulInsideAcademy-3-brand-strategy.jpg</image:loc>
      <image:title>beautiful inside academy</image:title>
      <image:caption>Brand Design for Beautiful Inside Academy, teen girl empowerment coach. Powerful, sophisticated design – by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9ddd2684-8f2c-4995-a195-24a4c3533a07/beautiful-inside-academy-logo-sq.jpg</image:loc>
      <image:title>beautiful inside academy</image:title>
      <image:caption>Brand Reveal for Beautiful Inside Academy, teen girl empowerment coach. Powerful, sophisticated design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/72cacfac-8e40-41a7-8498-4e4058ea498c/BeautifulInsideAcademy-4-brand-board.jpg</image:loc>
      <image:title>beautiful inside academy</image:title>
      <image:caption>Brand Design for Beautiful Inside Academy, teen girl empowerment coach. Powerful, sophisticated design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/leadcraft</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c7fe5915-a01d-4043-87ee-ac194ce6019b/Jennifer-Rappo-headshot.png</image:loc>
      <image:title>leadcraft - Make it stand out</image:title>
      <image:caption>Jennifer Rappo, Founder, Leadcraft</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0bd3981f-f9a7-4be0-bbd6-d9ffe7c6cbec/leadcraft.jpg</image:loc>
      <image:title>leadcraft</image:title>
      <image:caption>Brand Reveal for Leadcraft, boutique leadership communications agency. Elegant, luxury design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0ad26971-1cd9-41fc-9871-29b704e7ae87/Leadcraft-4-brand-board.jpg</image:loc>
      <image:title>leadcraft</image:title>
      <image:caption>Brand Design for Leadcraft, boutique leadership communications agency. Elegant, luxury design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/a175e7b4-0191-48d7-8c09-95a808c6d484/Leadcraft-3-brand-strategy.jpg</image:loc>
      <image:title>leadcraft</image:title>
      <image:caption>Brand Design for Leadcraft, boutique leadership communications agency. Elegant, luxury design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada – by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/597abe69-63f4-49b5-a9e3-dee13176edf9/4-Signs-cover.png</image:loc>
      <image:title>podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/7a9a5ac0-01da-4b1c-a116-b196fc4e52f8/Photoshoot-cover.png</image:loc>
      <image:title>podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/111e2936-a77d-4f07-9506-2154a458f19a/Consult-cover.png</image:loc>
      <image:title>podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/katie-wood</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c1ec5916-d265-4658-bbb4-0b6f5dc97031/KatieWood-4-brand-board.jpg</image:loc>
      <image:title>katie wood</image:title>
      <image:caption>Brand Design for Katie Wood, business coach for founders, leaders, and creatives. Expansive, earthy design – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0eaa84cd-2cc1-4a95-b893-1e49b18538fa/Katie-Wood-headshot.jpg</image:loc>
      <image:title>katie wood - Make it stand out</image:title>
      <image:caption>– Katie Wood, Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/73598e24-2aeb-4955-86d7-4085d31d89a2/katie-wood.jpg</image:loc>
      <image:title>katie wood</image:title>
      <image:caption>Brand Reveal for Katie Wood, business coach for founders, leaders, and creatives. Expansive, earthy design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f023698c-dda1-4891-87b7-8b92545e10fe/KatieWood-3-brand-strategy.jpg</image:loc>
      <image:title>katie wood</image:title>
      <image:caption>Brand Design for Katie Wood, business coach for founders, leaders, and creatives. Expansive, earthy design – by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/diana-murphy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/1654190094890-042M1SYEG62N2PFK5DKY/Diana-Murphy-Portfolio-Square.jpg</image:loc>
      <image:title>diana murphy</image:title>
      <image:caption>Brand Reveal for Diana Murphy, business coach for CEOs. Fierce, strong design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/aa138123-dd32-4c31-a569-26abcf4431ff/Diana-Murphy-headshot.jpg</image:loc>
      <image:title>diana murphy - Make it stand out</image:title>
      <image:caption>– Diana Murphy, Business Coach for CEOs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f2503af8-349c-4afc-96fb-c67dbcc7eb94/Diana-Murphy-3-brand-strategy.jpg</image:loc>
      <image:title>diana murphy</image:title>
      <image:caption>Brand Design for Diana Murphy, business coach for CEOs. Fierce, strong design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada – by Let Her Fly, Michelle Clayton #moodboard #brandinginspirationboard #colorpsychology #brandstrategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/8dddd6da-3aca-4b61-9a7d-a4f7f0a2c98b/Diana-Murphy-4-brand-board.jpg</image:loc>
      <image:title>diana murphy</image:title>
      <image:caption>A fierce, strong brand design for business coach Diana Murphy, capturing keywords of fierce, wholehearted, flourishing. She helps CEOs and owners avoid burnout and be visionary leaders. – by Let Her Fly, Michelle Clayton #brandboard #brandreveal #brandidentitydesign #brandlogos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/furey-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/30013cfa-115d-496e-8b95-24c059bfd5e6/Furey-Consulting-4-brand-board.jpg</image:loc>
      <image:title>furey consulting</image:title>
      <image:caption>Brand Reveal for Furey Consulting. Supportive, comprehensive, calm design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/790e458d-f0f0-47bb-b651-22466bb9c9f5/Furey-Consulting-Portfolio-Square.jpg</image:loc>
      <image:title>furey consulting</image:title>
      <image:caption>Brand Reveal for Furey Consulting. Supportive, comprehensive, calm design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/97472f0d-72e9-4ef7-9f50-ac2271ce6c8d/Carole-Anne-Furey-headshot+%281%29.jpg</image:loc>
      <image:title>furey consulting - Make it stand out</image:title>
      <image:caption>– Katie Wood, Coach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9a94e307-a6f7-450f-9483-28c8e7c86748/Furey-Consulting-3-brand-strategy.jpg</image:loc>
      <image:title>furey consulting</image:title>
      <image:caption>Brand Reveal for Furey Consulting. Supportive, comprehensive, calm design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/the-solid-bow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/b19af68b-657a-401e-a94c-c5677805ee48/TheSolidBow-4-brand-board.jpg</image:loc>
      <image:title>the solid bow</image:title>
      <image:caption>Brand Reveal for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e57ab08d-bf76-42af-b41d-1b2ab39dd2d2/TheSolidBow-3-brand-strategy.jpg</image:loc>
      <image:title>the solid bow</image:title>
      <image:caption>Brand Reveal for The Solid Bow. Kind, safe, and joyful design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/9c77da91-1c0c-4cd1-88e7-a0671f0b1492/TSB-Portfolio+Squares.jpg</image:loc>
      <image:title>the solid bow</image:title>
      <image:caption>Brand Reveal for Furey Consulting. Supportive, comprehensive, calm design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/vetcoach-international</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/6baea2ba-7462-4872-a250-1f3446019ea8/VET-pinterest4.jpg</image:loc>
      <image:title>vetcoach international</image:title>
      <image:caption>Brand Reveal for Vetcoach International. Sparkly, freedom, and humor design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/411f46fa-bbc8-42de-8189-3e8d475ce9fb/Nadina-Cojocaru-headshot.jpg</image:loc>
      <image:title>vetcoach international - Make it stand out</image:title>
      <image:caption>Brand Reveal for VetCoach International, life and weight loss coaching. sparkly, freedom, and humor by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/5bb3dbe3-c51f-45aa-9e6f-2793d7198f08/VET-pinterest3.jpg</image:loc>
      <image:title>vetcoach international</image:title>
      <image:caption>Brand Reveal for Vetcoach International. Sparkly, freedom, and humor design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/99489cc3-571e-4142-99b0-f1ea5f3b0416/VET-Portfolio+Squares.jpg</image:loc>
      <image:title>vetcoach international</image:title>
      <image:caption>Brand Reveal for Vetcoach International. Sparkly, freedom, and humor design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/everyday-effectiveness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/c05bb692-0721-4749-aaa6-9cb2db0c7402/EE+-+Brand+Reveal+Template4.jpg</image:loc>
      <image:title>everyday effectiveness</image:title>
      <image:caption>Brand Design for operations strategist Gwen Bortner, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/303d7540-8205-4278-961e-bddf5e1e6334/EE+-+Brand+Reveal+Template3.jpg</image:loc>
      <image:title>everyday effectiveness</image:title>
      <image:caption>A summery, carefree brand design for operations strategist, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals. Refreshing colors and supportive design. Green, peacock, marigold. Brand Design by Let Her Fly, Michelle Clayton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/75f7a334-1d98-4e07-bc0d-4f01aa9227ef/Everyday-Effectiveness-Square.jpg</image:loc>
      <image:title>everyday effectiveness</image:title>
      <image:caption>A summery, carefree brand design for operations strategist, capturing keywords of clarity, grounded, perceptive. With strategy and detail, she helps clients create and accomplish soul-aligned goals by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/the-nerdy-keeper</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/e8b30aeb-2125-4cf9-b47e-e8bd656cdfe4/Megan-Carter-headshot.jpeg</image:loc>
      <image:title>the nerdy keeper - Make it stand out</image:title>
      <image:caption>– Megan Carter, Bookkeeper &amp; CPA, The Nerdy Keeper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/f139c274-7036-4ec6-a07a-206ef31dc366/TNK-3-brand-strategy.jpg</image:loc>
      <image:title>the nerdy keeper</image:title>
      <image:caption>An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/15d71f59-3302-48f3-b692-22de2f6acef7/TNK-4-brand-board.jpg</image:loc>
      <image:title>the nerdy keeper</image:title>
      <image:caption>An energetic, playful brand design for The Nerdy Keeper bookkeeping, capturing keywords of quirky, inquisitive, nonjudgmental. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/58fa6b5d-daf2-4b19-a7db-b67345699830/The-Nerdy-Keeper-Portfolio-Square.jpg</image:loc>
      <image:title>the nerdy keeper</image:title>
      <image:caption>Brand Reveal for The Nerdy Keeper. Quirky, inquisitive design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/true-grace</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/29d841ab-fd8d-4b57-a9df-bf57a8c14232/MaryEllen-McGuigan-headshot.jpeg</image:loc>
      <image:title>true grace - Make it stand out</image:title>
      <image:caption>– Mary Ellen McGuigan, Spiritual Director &amp; Wellness Coach, True Grace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0c9a8c56-aec9-4350-9be5-bcfb03b518be/True-grace-3-brand-strategy.jpg</image:loc>
      <image:title>true grace</image:title>
      <image:caption>A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/b8d4532b-f2c7-4426-bce0-ec3ea7e4a375/True-grace-4-brand-board.jpg</image:loc>
      <image:title>true grace</image:title>
      <image:caption>A grounded, warm brand design for spiritual director True Grace, capturing keywords of sacred, whole, joyful. With gentle humor, she helps clients find divine direction for healing and growth. Soothing colors and holistic design. by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/651664c8-2eff-4701-93bd-aeef3635abd8/True-Grace-Portfolio+Square.jpg</image:loc>
      <image:title>true grace</image:title>
      <image:caption>Brand Reveal for True Grace, spiritual director and health coach for truth seekers. Grounded, warm design by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://weletherfly.com/kimberly-knull</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/cb5261b8-b1fa-4126-a690-b2be70ef3f64/Kim+Knull-4-brand-board.jpg</image:loc>
      <image:title>kimberly knull</image:title>
      <image:caption>Our strategy keywords are courageous, wise, and ease. The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/42707c8e-5563-428a-a077-79c6786b1784/Kimberly-Knull-headshot.jpg</image:loc>
      <image:title>kimberly knull - Make it stand out</image:title>
      <image:caption>– Kimberly Knull, Registered Psychologist and Certified Dare to Lead™ and Daring Way™ Facilitator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/0438ef08-38e8-4d6d-a4fb-9e2e9f0d1d64/kimberly-knull-portfolio-logo.jpeg</image:loc>
      <image:title>kimberly knull</image:title>
      <image:caption>Brand Reveal for Kimberly Knull, a Registered Psychologist, former educator, and a Certified Facilitator in Brené Brown's Dare to Lead™ and Daring Way™ programs by Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d0949986db439c1f4fef69/36504555-db84-4dcd-8fea-a30ae727f623/Kim+Knull-3-brand-strategy.jpg</image:loc>
      <image:title>kimberly knull</image:title>
      <image:caption>Our strategy keywords are courageous, wise, and ease. The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life. By Let Her Fly, Michelle Clayton in Calgary, Alberta, Canada</image:caption>
    </image:image>
  </url>
</urlset>

