It may sound strange to say, but scrolling Instagram, pinning all the things, and stalking your competitors is NOT the way to build your brand. It is, however, a great way to make you feel like crap by causing chronic comparisonitis, massive overwhelm, or both.

So what’s a gal to do instead?

Put down your phone and get clear on your language. A strong visual brand is built on the foundation of the right words. (I hear all my copywriter friends cheering.)

Your brand is how you communicate what you’re all about and what your clients need. We do that best through language and then use colors and visuals to amplify that language.

Which is why StoryBrand fits so well into our branding puzzle. Here’s my 3-minute explanation:

If you think you're stuck picking colors and fonts, chances are you’re actually having trouble describing your brand in language. If this is you, a framework like StoryBrand can help you find clarity.

This is the premise behind Marketing Mastermind. It’s intended as a support group for women who are working through StoryBrand inside Business Made Simple University. We give you the motivation and accountability to clarify your message and marketing so you can build the brand and business you want—the same one your clients NEED. The doors are open only a few times per year. Follow the link below for details.

If you’re interested but the doors are closed at the time you’re reading this, hop on a 20-minute Inquiry Call to be added to the wait list. You’ll be notified when doors reopen.