Capture your personality.
Showcase your expertise.
Attract your audience.
Leave the insecurity
30,000 feet below.
Stop…
feeling icky because your brand doesn’t feel like you,
apologizing for your out-of-date website,
cringing when you hand out your business card, and
delaying interview and guest podcast applications.
You deserve a more confident brand—one that positions you as the expert you are.
Join these Happy-dancing Clients
I Broke Gravity’s Hold on My Own Business, & You Can Too.
Hey there! I’m Michelle Clayton, Brand Strategist & Designer for successful business owners like you who are ready to stand out and look like the pro you are.
I know that icky feeling when your brand doesn’t feel like you, reflect your top-notch service, or speak to the right people. It leaves you second-guessing and insecure, envious of other brands and wishing you could look as “put together” as they do. All this comparison holds you back, knowing your next level is possible but lacking the confidence to get there.
You may be surprised to know that even though I’m a brand designer, I’ve been there, too.
Here’s the secret: a successful brand does more than just look good. It strategically expresses the vision of your business by capturing where you are today AND where you’re headed next. This clear, cohesive communication makes you irresistible to your potential clients.
When I rebranded Let Her Fly several years ago, I created a brand that fit like my favorite t-shirt and positioned me as an expert. This allowed my confidence to soar and my business to fly higher than I ever imagined. Finally!
Rebranding changed everything for me, and it can do the same for you too!
Be as confident in your brand as you are in your business.
Capture your personality.
A brand that feels “just like you” starts with highlighting your unique strengths and passions.
Showcase your expertise.
A first-class brand reflects your first-class service, the one you’re known and loved for.
Attract your audience.
Strategy-first branding sells for you by showing your audience you’re the obvious choice.
It’s time to Let Her Fly!
With a brand that makes you look and feel like the pro you are, you’ll stop second-guessing yourself and gain the confidence to reach your next level.
Publish that book, accept the interview requests and coveted award nominations, book higher paying clients, or expand your team.
That’s exactly what my clients do. They’re happy-dancing, high-fiving, and crying tears of joy over their new brands. But don’t take my word for it. Here’s what they say about working with me:
I felt seen & heard
Michelle was the most professional, clear-processed, and warm-hearted person I have EVER worked with. I felt seen and heard from day one, and her in-depth assessment of my entire business assured me that nothing would be overlooked.
Not only is my new brand beautiful and cohesive, but she also made it so easy to implement—from the organized files to the walkthrough videos to her follow-up support. My team and I know exactly what goes where, saving us valuable time and energy.
It feels so good to finally have a brand I love that represents the soul of my business and allows me to be more visible and confident as I share my work with the world. It was an absolute pleasure to work with Michelle and her magic. So much gratitude to you, Michelle!
From DIY disaster to Pro!
I'm in love! I truly couldn't be happier. Every time I see a social post, visit my website, or produce another proposal, I'm excited to see and share my work in the world.
I didn't realize how much I was hiding until I received my new brand assets and started using them. Michelle has taken me from a homemade DIY disaster to a professional brand that finally feels like me.
She was a dream to work with, and I couldn't feel more supported on this journey. Thank you for giving me the gift of a brand I love!
This is who I am
Working through the branding process with Michelle was so clarifying—it felt like a stake in the ground, saying this is who I am and what my business stands for. Having her insight made my vision so much clearer, and it was way better than trying to do it alone as I had in the past.
Having a cohesive brand has created an internal shift for me. Now my business feels like a living, breathing thing doing even more amazing work in the world. I can talk about my work in a steadier, more confident way thanks to her down-to-earth, loving presence.
I loved connecting on our check-in calls and, as she patiently answered all my questions, I knew I could trust her and she wouldn't leave me in the dark. Thank you, Michelle! I love the final result. It's like a big, warm, open embrace—exactly what I wanted!
Ready for a heart-soaring, happy-dancing brand?
Ready to get a BRAND that MOVES you?
Step 1
Let’s Chat
Hop on a 30-minute video chat to discuss your business dreams, concerns, and timeline. If we’re a perfect fit, I’ll give you all the next steps to getting a brand that moves you to a-whole-nother level. Of course, this call is complimentary.
step 2
Pre-flight Details
It’s the details that make working with me a breeze. We’ll take care of the paperwork lickety-split and give you a delightful, seamless experience. You’ll know exactly what to expect and when, saving the surprises for when you first lay eyes on your beautiful brand.
Step 3
Let’s Fly
Preparation is the key to success in any endeavor, so our Brand Prep process begins with in-depth discovery worksheets and a video consultation to get our project off the ground. After that, you can just sit back, relax, and Let Her Fly.
Featured Here
Eavesdrop on my conversations with these brilliant business women where we talk about branding, business, life, values, and more. Click each image for individual episodes, or click here to jump to my Spotify playlist.
