Brand Design for Elevate
It’s high time to show you some of the wonderful outcomes of COVID—like beautiful client brands!
Stephanie Baylor is a strategic online business manager at Elevate who loves helping her clients discover and implement the fastest path to their next level. Driven and successful, they know what they want to achieve but are overwhelmed with how to get there. Stephanie helps them cut through the clutter by identifying and tackling the thousands of to-dos so they can get back to what they really love.
Though she has successfully operated Elevate for several years, she had no web or social media presence, relying on word of mouth for her growth. This branding came at the perfect time for Stephanie to take her own business to the next level.
Come peek behind the scenes where her clean, sophisticated style really shines through!
1 | Brand Strategy
As you would imagine, Stephanie is extremely organized and precise, so pinning down the mood of her brand wasn't difficult. She provides an upscale, high-touch service so it was important to showcase this. Her desk and desktop are tidy and her clients feel it. Every detail is taken care of, giving them the freedom to focus on the big picture of their business.
Our keywords for Elevate are aspirational, uncluttered, and freedom. The main grayish-purple (we call it Thistle) captures the luxury and prestige of purple but with a softness that keeps it from feeling too intense. Classic navy and sand are grounded and trustworthy, qualities Stephanie’s clients know they can count on.
Moodboard images: art | ferris wheel | wallpaper | light
2 | Logo Design
With this clear Brand Strategy in place, I created a timeless, elegant logo. The ligature of the T and E at the end, with the tiniest lift, adds a touch of whimsy so it doesn’t feel stuffy or boring.
3 | Brand Board
The logo and additional pieces come together in the Brand Board with additional marks, fonts, pattern, and stock photography that fits her new brand.
4 | Website & Social Media
Stephanie created her new website in Squarespace (my favorite platform) with banners and fonts I designed and specified in her Style Guide. As always, her social media templates are created in Canva so she can edit and post on her own. Both are a work in progress as she gets comfortable with greater visibility.
This brand design is a great example of my Signature Brand Package which includes all the elements you need to take your brand to the next level, just like Stephanie did.
How does Stephanie feel about the final result?
“I absolutely adore it! My heart is racing—I'm so excited! It feels perfect. This is everything I didn't know I needed.”
– Stephanie Baylor, Elevate
How about you?
If Elevate has inspired you, you can book a free consultation and explore what new branding could look like for your business.