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Get a Brand You Love


And take your business higher than you ever dreamed possible

 Happy businesswoman talking on the phone

Is your current brand a source of frustration, insecurity, or confusion?

Do you feel like it looks unprofessional, making you jealous of other online businesses?  

Has it failed to keep pace with your business as it’s evolved, no longer reflecting what you do, the business owner you’ve become, or the client you serve best?

If you answered “yes” to any of these, then your brand is dogging you like a shadow, grounding your confidence, and holding your business back.

But with a one-of-a-kind brand identity you love that truly reflects you AND the hopes, dreams, and love you’ve poured into your business, it’s possible to take it higher than you ever imagined.

Consider what your business would do if it broke gravity’s hold. Where would it go? How high would it fly?

I bet it would reach the stars. 

But first, you have to let go of your current brand and embrace a new one…


Let Go and Step Out of the Shadows

With a one-of-a-kind, cohesive brand identity

So what does a smart, capable woman like you do when your brand doesn’t feel true to you, inhibits your confidence, and holds you and your business back? You hustle harder, waste your precious time stalking your competitors’ websites, and endlessly tweak your logo and colors trying to get a look to match the brands you envy most. 

But the sad thing is, imitating other brands never works for YOU.

  • You end up with a cookie-cutter logo that blends in rather than getting noticed in the crowded marketplace.
  • You constantly second guess yourself, wondering if your brand is good enough and truly represents you.
  • And worst of all, your dream client doesn’t know what an amazing business you built just for her and all the mad skills you have that can solve her most pressing problems.

And what happens if you just keep making do, afraid to let go of a brand that isn’t working for you anymore? You’ll keep hiding in the shadows and playing small instead of stepping up, doing big things, and taking your business to the next level.

Ready to get a brand you love?


How I Broke Gravity’s Hold on My Own Business

Believe it or not, I know exactly how you feel — and I have a sure-fire solution. 

You see, when I first started my business I had a tiny vision for it — I wanted to do work I love and make a little money for my family. So, as a designer, I created a beautiful logo and a brand identity that represented my vision for my business at that time.

But after 2 years, my business morphed and changed into something more than I ever thought possible. I outgrew my brand. Not only did it no longer reflect me or what my business had become through the late nights and tears (oh the tears!) of the previous years, it didn’t connect with the women I most wanted to work with.  

At first, I agonized and wrestled. Inwardly cringing at the idea of rebranding my business, I attempted to cobble together a solution with a name that no longer fit and a brand identity I no longer loved, trying to make it work anyway. 

Everything changed when I realized it actually wasn’t the look of my brand that was holding me back, but HOW I FELT ABOUT IT. My dreams for my business had grown, but because I didn’t feel confident that my brand image matched my new direction, I still played small.

Tired of holding back, I gave myself permission to let go of my old brand and launched Let Her Fly. And finally, my brand matched my vision for the business I had created.


Getting a Brand You Love Will Work For You, Too

With a brand I love, I stopped second-guessing myself and gained the confidence to get out there and connect with the clients I love working with. I haven’t looked back since.

And neither have my clients. In fact, they’re happy-dancing and puppy-wiggling over their new brands. But don’t take my word for it… Here’s what they say about getting a brand they love:


Gah, Lady!!!
I think you’ve nailed it! These colors, images, and words are spot-on, even tapping into ideas I had trouble expressing. I’m doing a happy puppy butt wiggle dance over how you transformed the hopes, dreams, love, and mission that I’m pouring into my business into a visual representation. I’m THRILLED with what you’ve done, exactly as is!

Suzy Sidharta, Indieglo

(after the first round of Brand Strategy!)

Michelle was an easy choice.
She really listens to her clients, which was reflected in the design she presented to us. She’s talented and easy to work with, with a natural flair for what “works” for her clients. We love our final logo! It’s such an accurate representation of our group and what we were hoping to communicate. If you’re on the fence about hiring her, do it already!

– Becky Holuk, Big Lake Artists' Studio


A Wise Investment
Having Michelle’s expertise has enhanced our credibility and enabled us to develop relationships and brand awareness so that we could begin achieving results. She quickly perceived what we were looking for, and we're extremely pleased with the finished product. Hiring her was a wise investment that has helped us develop valuable inroads and increase our exposure.

– Gary Brooks, CanMedSend


Ready for a heart-soaring, happy-dancing brand?

Are you ready to Let Her Fly?

Your hard work has brought you this far, and you’re poised for success. It’s time to give yourself the credit you’re due for bootstrapping an incredible business and Let Her Fly with a brand you love. 

When you’re ready to Let Her Fly:

 Businesswomen discussing and having fun
  • You’ll partner with a professional brand strategist who listens to your big dreams and translates who you are and what your business offers into a true-to-you brand identity.
  • You’ll finally have a brand that intuitively connects – you with the people you serve and them with a brand they love (YOURS!).
  • You’ll get to work with more clients you love – and politely, but confidently, say “no, thanks” to the ones who aren’t a good fit.
  • You’ll finally believe the success you’ve dreamed of is possible, giving you the ability to get out there and make it happen with confidence and ease.

Anything less will never fly for a gal like you (pun totally intended)!


And it’s all part of a Let Her Fly Complete Brand Package.

01 > Lift-off Brand STRATEGY Package

Investment $800 | 2 Weeks

Anyone can get a pretty logo. But a pretty logo doesn’t make a brand. Not a brand that flies anyway. The Lift-off Brand STRATEGY Package prepares you to fly as we deep dive into your current brand – how your clients think and feel about your business – and what you WISH it could be instead. No one else does WHAT you do quite the WAY you do it, and showcasing that is the foundation to creating a brand that you AND your clients love.

We'll explore your bold vision, your dreamiest clients, your competition, and your current state of affairs. I'll get into your head (in a totally non-creepy way, of course) as we discuss the heart and soul of your business so that we can infuse all your strengths and passion into your new brand and create affinity with your customer. Make no mistake, affinity is a powerful pull that all successful brands embody. If you want your business to attract more, book more, and grow more, designing a one-of-kind brand STRATEGY that reflects your uniqueness is your sure path to success.

Your Brand Strategy Guide includes:

Brand Brief

Clearly articulates the who, what, and why of your brand

Keyword Summary

Captures the words that convey the emotion of your brand

Color Psychology

Color palette that expertly expresses your brand’s mood, tone and feel


Translates the language and look of your brand into a visual mood board

02 > Heart-soaring Brand IDENTITY Package

Investment $2800 | includes Strategy Package + 3 weeks

After the Lift-off Brand STRATEGY Package prepares your foundation, get ready to Let Her Fly with the Heart-soaring (and happy-dancing) Brand IDENTITY Package. You’ll be truly ready to take your business higher than you thought possible with everything you need in your toolbox to create a one-of-a-kind brand presence.

Your Brand Identity Package includes the Lift-off Strategy Package plus:

  • One-of-a-kind LOGO: With all the variations you need in your toolbox for every situation

  • Style DETAILS: The final color codes, fonts, patterns, and photo styles that set your brand apart

  • Brand BOARD: A convenient one-page snapshot you can reference again and again

  • Social Media BANNERS: Get that happy-dancing look everywhere

  • Social Media TEMPLATES: A gorgeous, cohesive look for your blog and social media posts

  • Canva Tutorial VIDEOS: A comprehensive library of support videos so you can easily edit all your social media files

  • 2 MARKETING Pieces: Expertly market your business with your choice of business cards, stationery, and more

  • Brand Style GUIDE: So you know what to do and what NOT to do to maintain your brand’s integrity

  • Follow-up CONSULTATION: The support you need to use your new brand toolbox to its fullest potential

Here’s just a glimpse of a few of the elements you’ll receive in your final Brand Identity Package (Click for a close-up):


Love details as much as I do? Want to know exactly how I work and what to expect? Download the Let Her Fly Process Guide for an in-depth look inside and all the answers to your FAQs. (No email required.)


*Please be aware that I only book two Heart-Soaring Brand Identity clients per month. This creative momentum yields the best results as we give your business our full attention. If you’re ready for a month of intense brand focus, book a free consultation now so I can reserve your spot while space is still available.


It’s Fight or Flight Time.

You have a choice to make: Keep fighting with your old brand knowing that it’s holding you back (or worse, do nothing at all) – or – break gravity’s hold and get a brand you love that truly reflects you AND the hopes, dreams and passion you’ve poured into your business. 

If you’re ready to step out of the shadows, do big things, and take your business to the next level, here’s how…

 Step 1, Let's Chat

Step 1

Let’s Chat

Hop on a complimentary call. Let’s have a 20-minute video chat to discuss your business dreams, concerns, and timeline. If we’re a perfect fit, I’ll give you the next steps to getting a brand you love.

 Step 2, The Nitty-gritty Details

step 2

Nitty-gritty Details

It’s the details that make working with me a breeze. We’ll take care of contract and payment lickety split and move on to giving you a delightful, seamless experience. You’ll know exactly what to expect and when, saving the surprises for when you first see your beautiful brand.

 Step 3, Let's Fly!

Step 3

Let’s Fly

Preparation is the key to success in any endeavor, so our Brand Prep process begins with in-depth discovery worksheets and a video consultation to get our project off the ground. After that, you can just sit back, relax, and Let Her Fly.

Ready to get the gravity-busting confidence that only comes from a brand you love?

5 Signs that We’re a Perfect Fit:

1 | You’ve been in business for at least a year and can clearly articulate WHY you do WHAT you do.

2 | You know WHO your ideal client is and have a pulse on their specific dreams and frustrations.

3 | You know that #1 and #2 aren’t accurately reflected in your current brand identity, and it’s time to level up.

4 | You’re ready to collaborate with a fellow expert to create a brand you love in an environment of mutual respect and trust.

5 | You’re willing to commit to a 4- to 6-week time frame (or 2 weeks for Strategy only) to get your brand completed on schedule.

Vier junge Frauen schwören sich ein

Frequently Asked Questions

+ My business is brand spankin’ new. Can I still hire you?

Quite possibly, yes! If you can clearly articulate WHY you do WHAT you do, WHO your ideal client is, and are finally ready to level up, then I’d love to chat about working together. Some business owners have this clarity right from day one; some still don’t know after 5 years in business. So it’s more about your own awareness than how long you’ve been in business.

If you’re close to answering these questions but not quite there yet, it’s very likely that working through the Brand Strategy process will solidify this for you. I’ve done this for many other women, and I’d love to help you find this clarity too!

+ How many clients do you work with at once?

I work with no more than 2 Brand Identity clients per month. I find that this momentum yields the best results as we both give your business our full attention. It also gets the final results into your hands quicker so you can Let Her Fly. If you’re ready for a month of intense brand focus, book a free consultation today so I can reserve your spot while space is still available.

+ Can I book a Brand STRATEGY package only?

Absolutely! If you’re hesitant to invest in complete branding, then Brand Strategy is the perfect place to start. Plus, if you upgrade to the Brand Identity Package withing 3 months of completing your Strategy, I’ll apply your FULL Strategy payment towards the Identity Package. You’ve got nothing to lose!

+ Can I book the Brand IDENTITY Package only, without the Strategy?

Definitely not (with one small exception)! It’s impossible to deliver a brand that you and your clients love without a solid strategy in place. My only exception is if you’ve already invested in brand strategy with another coach or designer, then we may be able to move forward with what you already have. I’m happy to discuss it with you further.

+ How long does branding take?

Approximately 2 weeks for Brand Strategy and 5 weeks for Brand Identity (which includes Strategy), depending on feedback and turnaround time. Download a sample project timeline in the Process Guide above.

+ I see that you only provide one initial logo concept. Why is that?

I'm so glad you asked! In short, developing multiple designs is a waste of our time and energy. I used to design that way, but here’s what really happens. I’d create one beautiful design – the one that’s really “on the mark” – and then a couple other good ones so the client felt like they had more options. But my clients are smart cookies, and they always chose the first, best design anyway – thankfully!

The Lift-off Brand Strategy lays such a strong foundation that you’ll not only be floored that the first concept is the right concept, but you’ll also feel relieved to escape all the hemming and hawing and painful decision making. After all, that’s why you hired a professional, right? I promise that you’ll be nothing less than delighted because I’m not satisfied until you are. Rest assured that I’ve created literally dozens of logos behind the scenes in order to narrow it down to the one most effective solution. That’s my job and my joy.

+ What software do you use?

All files are created in Adobe CC Suite (InDesign, Illustrator, and Photoshop) on Mac platform, with the exception of the social media files which are created in Canva.

+ What file types will I receive?

Brand elements (logos, watermarks, patterns) are provided as pdf and vector-based eps for print, and raster-based jpg and png for web.

Documents (Brand Strategy Guide and Style Guide) are provided as a high-resolution pdf.

Marketing pieces are provided in the digital format appropriate for its intended use. Items to be printed are supplied as print-ready, high-rez pdfs for you to send to your printer of choice. Files for web use are supplied as jpg and png.

Social media pieces are provided within your Canva account.

All final files (except Canva) are uploaded to Dropbox.

+ What if I need additional marketing materials?

I love designing “a la carte” pieces for current or previous clients. Each project will be quoted on a per-project basis so you get exactly what you need.

+ Do you provide files in their native (editable) file format?

Files that are supplied as eps are in an editable format already, but all other files are not supplied that way. Most clients don’t have the proper software or knowledge to use native files. If requested, they can be provided for an additional cost.

You do, of course! After final payment is received, full copyright is transferred to you with unlimited reproduction rights. I retain the right to publish your designs as examples of my work for marketing, promotion, or recognition. I’ll never resell or edit and repurpose yours for another client. When I showcase your brand, I always try to link back to your website so that you get exposure and traffic from my marketing too.

+ Do you have a payment plan?

Yes – for the Brand Identity Package! Heart-soaring Brand IDENTITY Package requires 50% deposit prior to project start date and the remaining 50% balance is due one week prior to job completion and delivery of any final files. Files and copyright will transfer ownership once payment is received in full. This Packagae includes the cost and features of the Lift-off Brand Strategy Package.

Lift-Off Brand STRATEGY Package requires payment in full prior to project start date.

+ What is your refund policy?

All payments (including deposits) are non-refundable and non-transferable. This is because I only book a very limited number of clients, so when I reserve time in my schedule for you, I’ve potentially turned down other paying clients as a result.

Answers to these questions and much more can be found inside the Let Her Fly Process Guide. Download your copy here. (No email required.)