Brand Design for Elevate

Stephanie Baylor is a strategic online business manager at Elevate who loves helping her clients discover and implement the fastest path to their next level. Driven and successful, they know what they want to achieve but are overwhelmed with how to get there. Stephanie helps them cut through the clutter by identifying and tackling the thousands of to-dos so they can get back to what they really love.

Though she has successfully operated Elevate for several years, she had no web or social media presence, relying on word of mouth for her growth. This was the perfect time for Stephanie to take her own business to the next level.

1 | Brand Strategy

As you would imagine, Stephanie is extremely organized and precise, so pinning down the mood of her brand wasn't difficult. She provides an upscale, high-touch service so it was important to showcase this. Her desk and desktop are tidy and her clients feel it. Every detail is taken care of, giving them the freedom to focus on the big picture of their business.

Our keywords for Elevate are aspirational, uncluttered, and freedom. The main grayish-purple (we call it Thistle) captures the luxury and prestige of purple but with a softness that keeps it from feeling too intense. Classic navy and sand are grounded and trustworthy, qualities Stephanie’s clients know they can count on.

2 | Logo Design

With this clear Brand Strategy in place, I created a timeless, elegant logo. The ligature of the T and E at the end, with the bit of lift, adds a touch of whimsy so it doesn’t feel stuffy or boring.

3 | Brand Board

The logo and additional pieces come together in the Brand Board with additional marks, fonts, pattern, and stock photography that fits her new brand.

4 | Website & Social Media

Stephanie created her new website in Squarespace (my favorite platform) with banners and fonts I designed and specified in her Style Guide. As always, her social media templates are created in Canva so she can edit and post on her own. Both are a work in progress and she gets more comfortable with being more visible.

This rebrand is a great example of my Signature Brand Package which includes all the elements you need to take your brand to the next level, just like Stephanie did.

You can see more images on the blog here.

“I absolutely adore it! My heart is racing—I'm so excited! It feels perfect. This is everything I didn't know I needed.”
– Stephanie Baylor, Elevate