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Brand Strategy | Graphic Design | Logo Design

Hey, there you are!

Are you knocking around the internet again, comparing your brand to everyone else and feeling less legit in the process?


You’re a smart, capable woman who’s proud of the business you’ve built, but your current brand no longer aligns with what your business has become.

Or maybe it never did. 

Either way, you find yourself endlessly browsing other websites, lacking confidence, and wishing you had a look to match those other brands you envy most. 

What really matters is that you have dreams of taking your business farther than you ever imagined and want a brand you love that totally represents you and the mission and vision of your business NOW.


I feel your frustration. You may be surprised to know that even though I’m a brand designer, I’ve been there, too.

I know that icky feeling when your brand doesn’t speak to you, much less to the people you want to work with. It leaves you second-guessing and insecure. And when you’re insecure, you hold back because you want to hide and play it safe.

But here’s the thing: you have no reason to hide. Exactly the opposite! You’re talented and capable, and you’ve built an amazing business. More importantly, you have gifts the world needs!


It’s time to stop comparing yourself to everyone else and start looking at YOU and the unique strengths you bring to the table that naturally set you apart. Because THAT is the secret behind the brands you admire most. You love them because they fully embrace who they are. 

And when you own who YOU are, your confidence will soar and your business will break gravity’s hold and fly higher than you ever imagined. 

Isn’t it time you Let Her Fly?


Hey, Lady!  I’m Michelle Clayton, Brand Designer & Strategist for smart, successful women who are ready to take their business to the next level.


With a design degree and over two decades of experience, I bring the insight and intuition to make your brand fly. I have a keen eye for detail, a love of 1:1 connection, and an insatiable itch to exercise creative, out-of-the-box thinking while designing one-of-a-kind brands.

It’s for women like you that I get up in the morning (well, you and deadlines — I eat those for breakfast). 

You’re the driving force behind Let Her Fly because you have something to give that the world needs, and I believe you should be able to look your best doing it. Having a small budget doesn’t mean you should settle for mediocrity or anything less than a brand you absolutely love.

Because when your business has a brand you love, you’re suddenly able to soar, leaving all the comparison and insecurity 20,000 feet below. Rather than hiding in the shadows and playing small, you’ll finally feel empowered to step up, do big things, and take your business higher than you ever imagined.

On a Personal Note

When I’m not designing brands that fly, you’ll find me cultivating connections with my family and friends in Calgary, Canada. Not one for crowds or talking much about myself, I’m always up for a long coffee date, in person or by Zoom! Over a decaf latte, you’d learn that nothing fills me as deeply as connection, especially being with my husband of 23 years and our two teen daughters.

Originally from the Southeastern United States, I speak fluent American and Canadian, deftly using “toboggan” in either context. And while spending these last two decades in the Great White North trying to get warm HAS fed my knitting addiction, it’s been to little avail. I’m still cold All. The. Time.

Did you know?

I also teach in-person workshops on branding and design in the Calgary area. If you’re interested in inviting me to speak to your group, please send me an email at I love teaching other women how to build a brand they LOVE!


Why Let Her Fly?

I’m on a mission to give you a brand you love and an experience to match it. I know what works and what gets in the way, so I do things a little differently around here. You’re gonna love it!

single logo concept

Single logo concept

Our Brand Strategy lays such a strong brand foundation that you’ll not only be floored that the first concept is the right concept, you’ll feel relieved to escape all the hemming and hawing over your brand. After all, that’s why you hired a professional, right?

personalized design presentation

Personalized design presentation

Each new step of the design process is presented “live” with Zoom screen sharing, so you get a thorough explanation of my rationale and thought process. This allows us to minimize the never-ending email chains and engage in real-time feedback. High-touch, personal connection is how I roll.

playing to our strengths

Playing to our strengths

I believe everyone works best when they’re in their own zone of genius. That’s why I'm delighted to team up with other creatives who provide an even broader range of services. If you need copywriting, SEO strategy, web design, or photography, I bring trusted experts into our seamless process. Agency service without the agency price tag!


Ready to get the gravity-busting confidence that only comes from a brand you love?

My first reaction is I Love It!
...especially when I see the full inspiration board! I don’t have any changes. Thank you! I’m so excited to see what the final product will be!

Corinna Meckelborg, Friendly Pantry

(after first proof of Brand Strategy!)