Brand Strategy | Graphic Design | Logo Design

  Branding Workshop

How to create a brand as professional as you are!

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Join me for a live, intimate discussion
so you can stop holding back and start standing out. 

 

If you ever wondered: 

  • why your Fiverr logo is so dang disappointing

  • what makes those enviable brands so amazing

  • how to create a brand that feels just like you

  • what you need to know before hiring a designer

  • why a good designer asks you so many freakin’ questions

then come spend an hour with me as we uncover all these mysteries, and more!

 
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You know what you like (and what you don’t), and you know your current Brand does NOT light you up anymore. Or maybe it never did. 

But do you know WHY it doesn’t light you up?

With 30 years in the design industry, I know how to design a Brand that works FOR you—one that's beautiful, meaningful, and naturally sets you apart from the competition. The kind of Brand that will make you happy dance or cry tears of joy. 

I’m sharing this exact same knowledge with YOU so you can make the changes that matter and stop agonizing over the ones that don't. Or perhaps you’ll realize your Brand is fine “as is,” and you can stop tweaking and get on with the important work. Wouldn’t that be nice?

The most important thing I’ve learned? Starting with a strong foundation is key to creating the visual Brand of your dreams!

We build this foundation through a rock-solid Brand Strategy.

 
Branding Workshop with Michelle Clayton, Let Her Fly, Calgary, Alberta
 

In this FREE 1-hour workshop, you’ll discover the inside secrets:

  • What Branding really is

  • The vital role Brand Strategy plays — don’t come cryin’ if you skip this step

  • Subjective vs. Objective Branding and why one will kill your Brand every time

  • The 2 keys to building your unique Brand Strategy — it’s easier than you think

  • What pitfalls to avoid to make your Brand last for the long-haul — no short-term solutions here

  • The real client demographics you need to know — I don’t care where they buy their coffee

  • Inspiration boards (a.k.a. moodboards) done the right way — stop scrolling Pinterest NOW

  • Why color psychology is your best friend and how to use it to your advantage

Plus you’ll get worksheets and bonus resources to help you dial in on YOUR best Brand Strategy.

Next Workshop Date TBD

We’ll meet face-to-face over Zoom for real-time discussion and live Q&A. The workshop will last for one hour, and I’ll be online for an additional half hour to answer questions and give individual feedback. Feel free to turn your camera on and participate, or turn it off if you need to eat brekkie. 😉 A recording will be available for a limited time if you're unable to join me live.

This signup will add you to my email list to ensure you receive the Zoom link, worksheets, bonus resources, and recording. After the workshop, you’re welcome to unsubscribe if you no longer wish to receive emails from Let Her Fly. Your info is 100% secure.


Feedback from Previous Participants

“Michelle is amazing at showing you how your brand is more than just a logo. She helped us dig deep to create a brand we loved and our audience would love as well—one that stands out and we can confidently share with the world! I look forward to having her teach my students every year.” – Shan


“I learned so much! Thank you for all the great info and tips.” – Kemi


“Thank you so much—this gave me a lot to think about!!” – Carole-Anne

“This was sooooo powerful, Michelle! I have four pages of notes—thank YOU. You’re incredible!” – Kayla


“Thank you for these insightful guides to add to our toolbox, Michelle!” – Liana


“Thanks, Michelle, for all the great info!” – Jill


“This is so great! Thanks, Michelle! Really appreciated this. 🙂” – Julianne


By registering, you’ll be added to my email list to ensure you receive the Zoom link, worksheets, bonus resources, and recording. After the workshop, you’re welcome to unsubscribe if you no longer wish to receive emails from Let Her Fly. Your info is always 100% secure.

About Michelle…

Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently go after their next big thing.

With a design degree and 30 years in the industry, Michelle’s experience ranges from in-house art departments to non-profits to two of Calgary’s largest advertising agencies. Through Let Her Fly, she now brings the same level of expertise and eye for detail to entrepreneurs and small businesses.

Through strategic design, insightful articles, a private mastermind, and online and in-person workshops, she breaks down the mystery of great design, the difference it makes, and how everyone can build a brand that feels good and delights their audience.

In 1995, Michelle traded Southern sweet tea and lightning bugs for true love in the Great White North. She speaks fluent American and Canadian, accurately using “toboggan” in either context. Home is in Calgary with her husband, two teen daughters, a hairy rescue pup, and a bottomless London Fog.

 
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