Brand & Website Design for Kim Wachtel
One thing I love most about my job is the variety of clients I get to work with. It keeps me on my toes and connects me to the most wonderful people! Kim Wachtel is one of Atlanta's top real estate agents, and she was eager to establish her own brand and website that "felt like her" and set her apart from other realtors in her brokerage.
I learned so much about the real estate industry through Kim, especially all the things you can and can't do design- and copy-wise within industry regulations. Boy, do they have a lot of rules! (Fun fact: her office is down the street from where my parents lived in ATL.)
I also love working with an amazing team of creatives for these Signature PLUS+ Brand Packages. Kim's messaging was written by Kim Wensel (having 2 "Kim W's" on the team made things interesting!), web design by Amanda Sewell, and brand photography by Roxy Moure.
With almost 20 years in real estate, Kim has loads of expertise, is loved and trusted by her clients, and will never shy away from rolling up her sleeves. Join me for a behind-the-scenes tour of this sunny brand reveal!
1 | Brand Strategy
Over the years, Kim has bought, sold, built, renovated, and flipped numerous houses and knows her city like the back of her hand. This depth of experience, coupled with her ease and sense of humor, sets her apart from the average real estate agent and gives her clients so much confidence.
Her Brand Strategy process led us to the keywords inviting, tenacious, and trustworthy which are supported through her brand colors. Denim blue is dependable, credible, and loyal, and green is all about health, wealth, and growth—important qualities to anyone buying or selling a house. We were also careful to use colors that work with her brokerage's palette for occasions where they sit side-by-side.
2 | Logo Design
It was important to create a logo with the feeling of "real estate" but without the stereotypical key or house icon (the symbol portion of the logo). Kim's icon uses her stylized initial, and we kept it loose enough to be open to interpretation. The blue shape is house-like but also symbolic of a mailbox or moving boxes being packed/unpacked. Her fonts reiterate her professional-but-approachable style.
3 | Brand Board
The logo and other graphics come together in the Brand Board with additional logo marks, fonts, and a fun pattern. I even stylized her hashtag #kimlovesatlanta to complement her logo because this has become one of her most recognized elements on social media and we wanted it to be more recognizable than a standard font.
4 | COLLATERAL, Marketing, & SOCIAL MEDIA
As with all realtors, one of Kim's most visible marketing pieces is her yard sign. Though we were very limited by brokerage guidelines, we still designed a sign that showcases her new brand and follows the required protocols. New website banners and social templates round out her package. She's been a rockstar at implementing her new brand and I do a little happy dance every time I see a new post!
5 | Website
Most realtors build their websites on platforms specifically geared to real estate. They do this in order to integrate realty tools like testimonials and IDX or Zillow listings. As a result, most realtor websites all look the same and aren't very attractive. Kim decided she didn't need those integrations (or the costs associated with them!) so we chose instead to build her custom site on Squarespace.
Amanda did an incredible job uniting Kim’s copywriting, Roxy's photos, and my visual branding into a one-of-a-kind website. It's so much more functional and engaging than the previous web page she had through her brokerage. Not only does it look amazing, but it’s easy to navigate and fully integrated with her newsletter and appointment scheduler.
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