I’ve been asked several questions recently about my “single logo concept” including what it is, how does it work, and, more importantly, what if a client doesn't like it? Let me clear the air and show you why this is the best approach to branding and to give you a real life example of how this played out with a recent (and exceedingly happy) client.
Read MoreI’ve never shown anyone this before. Ever wonder what really happens behind the scenes of brand strategy? I know you’ve heard me talk about this. (Soapbox much, Michelle?) But if you’re visual like me, it’s one thing to hear it and a-whole-nother thing to SEE it. So I’m pulling back the curtain. Ready?
Read MoreIt may sound strange to say, but scrolling Instagram, pinning all the things, and stalking your competitors is NOT the way to build your brand. It is, however, a great way to make you feel like crap by causing chronic comparisonitis, massive overwhelm, or both. So what’s a gal to do instead?
Read MoreIf you’ve ever thought of ditching your current color scheme because a new one is literally making you swoon, here are my best tips for choosing the right colors—yes, even the trendy ones.
Read MoreWhile the recommendation to "go with your gut" may not sound intentional or strategic, I'd like you to meet a woman who did just that—and changed the trajectory of her brand.
Read MoreIf you've had questions about what "brand strategy" is, why it's important, what happens when you skip this crucial step, and why you should care, then keep reading. Let’s avoid sounding so snooty and jargony when we talk about this, and get to the heart of the matter.
Read MoreLast week I read a ludicrous post about branding, full of misinformation and bias. It broke my heart and pissed me off. Here’s my soapbox-y, truthful rebuttal on what a brand is and isn’t and how it can help you bust out of “the box”.
Read MoreYou’ve spent the past few months scrolling Pinterest, pinning drool-worthy brand boards that grab your attention and, let’s be honest, make you a little jealous. You know you need to make your brand look more professional and use colors and fonts that reflect who you are, but how exactly do you do that?
You’re thinking about working with a brand designer—someone who creates visual brands all day every day. Well, except for quick trips to refill her oversized coffee mug. (Decaf, please!) Before you work with one, there’s some important homework to do.
Stop scrolling Pinterest, and answer these four questions first.
Read MoreSince we’re almost at the halfway point of 2017 (can you even believe it?), this is a great time to refocus. Maybe you’ve drifted from your January goals, and you’re beating yourself up for being off course. Maybe you thought you’d be further ahead than you are, either in your business or personally. Now’s the perfect time to pause and reevaluate. There’s nothing magical about January 1, so if this first 6 months has left you discouraged or just a little “meh", let's course correct, ok?
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