Brand Design for The Solid Bow

Once in a while, I have the joy of rebranding a product-based business, just like this week's reveal!

Nichole Forsline and I met when we both joined Racheal Cook's CEO Collective,* meeting in-person at the quarterly retreats and even sharing a hotel room! She's the most beautiful human, has more energy than I could ever muster, and has built an incredibly successful business over the past decade called The Solid Bow. Now 10+ years into business, Nichole knew it was time to upgrade from her DIY brand to a visual identity that's as high-quality as her products and first-rate customer service.

This bubbly, girly rebrand will put a smile on your face, even if you're not the girly type!

 
 

Without a doubt, The Solid Bow sells the very best hair bows you’ll ever find (you can even throw them in the washer and they come out like new), but they’re first and foremost a community of moms who love to celebrate every moment of their children’s lives. Nichole is an encourager at heart, caring for women all along the ups and downs of motherhood, and she values her customers and reps as if they were family.

 

1 | Brand Strategy

Ever the optimist, Nichole is often overheard saying, "You're doing a great job, Momma!" Her customer service is second to none and her sales reps love promoting her hair bows. Just scrolling through her Facebook community is a guaranteed pick-me-up.

She's also a mom of seven kids, so she understands how hard parenting can be and how valuable it is for moms to have a safe space where they're constantly reminded that they matter.

Knowing this, our Big Idea for The Solid Bow is "Celebrate Every Moment" and her Brand Strategy keywords are kind, safe, and joyful. Our color palette looks like the happiest Easter egg you can imagine—pink is loving and sweet, grape is quality and spiritual, and aqua is serene and integrity.

 

2 | Logo Design

While her biggest competitors have very formal logos, we chose to keep the fun in The Solid Bow. Her script font is hand-drawn and completely unique, just like her business. It has it the fun, flowy feel of ribbon without a literal hair bow illustration. This gives her flexibility down the road if she ever wants to expand her product offerings. Pairing the script with a rounded, sans serif font keeps it soft and feminine but also legible and not too "overdone."

 
 

3 | Brand Board

Though her primary logo is nice and compact, we made sure to have other logo formats and even created a submark for her rep group. The "button" with the TSB initials works great as her website favicon and is simple enough for social media graphics.

 
 

4 | Collateral & Social Media

Nichole's focus as we were rebranding was upgrading the already fantastic care of her sales reps since they're the lifeblood of her business, so I created new covers for her rep manuals, as well as new banners and social graphics for all her FB groups. As always, these materials are all organized in Canva for her team to easily update and publish.

 
 

5 | Website

Having a detailed Brand Style Guide and organized assets enabled Nichole's team to easily elevate her Shopify website, with the option to develop it more fully in the future. They've also created lots of additional marketing materials as they continue to promote a consistent brand.

 
 

The Solid Bow is an effervescent example of my Signature Brand Package which includes all the elements you need to align the quality of your brand with your high-quality business, just like Nichole did. You can follow Nichole @thesolidbow on Instagram and TikTok or join her amazing community of moms on Facebook.

How about you?

If you’re ready for your brand to look as professional as you are, book a free call and let’s chat!

*Full disclosure: This is an affiliate link because I love to share my favorite resources with you. I will receive a commission for any purchases.

branding & identity, behind the scenesMichelle Clayton