Brand Design for Kimberly Knull
Like her clients, Kim spent many years hiding her pain and dissatisfaction behind a perfect façade and impossible expectations. As a therapist and proponent of Brené Brown's methodology, she knows how much joy and satisfaction are possible when we do the scary, hard work of figuring out what's important to us and chase after those desires. This led us to our big idea of "Chasing Courage," allowing us to shift from her previous business name, Courageous Leadership, to her personal name while still keeping the essence of what Kim's all about.
Our strategy keywords are courageous, wise, and ease. The color psychology of slate is integrity and intelligent, pool is serene and spacious, and goldenrod is grounded and supportive. Her colors were pulled from existing brand photography that beautifully expressed the calm, reassuring mood of her brand which supports her clients on their path to creating a more joyful, peaceful life.
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Free Brand Confidence Assessment Tool
I hope these last few weeks have shown you that having brand confidence empowers you to show up as the owner of an incredible business and say, “This is who I am!” No more holding back in brand shame. Your brand can give you the freedom to make you more profitable, with ease and consistency, so you can focus on your zone of genius.
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Get Confident, Visible, & Profitable
Putting in the intention and effort up front is the secret to a brand that looks effortless and lasts you for years. You can try to do it on your own, but you probably don't have the insider knowledge or the nuance and details that come with decades of experience. It's the sweet spot between knowing the rules and knowing when to break them. 😉
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6 Signs You're Trapped in Brand Shame
Just like a personal stylist can help you level up your confidence in your personal image and make it easy to get dressed in the morning, a brand designer helps you level up your business image and makes visibility easier. (Remember: visibility = clients = profit) It may not take away all the jitters of doing "your thing" (speaking, promoting, going live), but you know that when you do show up, you're excited and confident about the image you're putting out into the world. And isn't that half the battle?
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The #1 Way Your Brand Is Keeping You Broke
I know, I know. Visibility can be uncomfortable, full of squirmy feelings, and riddled with angst. And yet, most of our businesses need visibility to attract new clients and grow. Whether your visibility includes public speaking, TikTok videos, or slow and steady emails, people can't reach out and work with you if they don't know about you or if your last appearance was 8 months ago and they aren't sure if you're still in business or not. Even those wonderful referrals want to see some evidence somewhere that you're still showing up and relevant, right?
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Brand Design for True Grace
With 30 years of experience as an Occupational Therapist, Mary Ellen knows the importance of holistic health—not just your body, but also your mind, spirit, and soul. As a spiritual director and health coach, she works with truth seekers of all faiths looking to find their way on the spiritual path. She's especially attuned to supporting those recovering from an addiction, disability, or facing life-threatening illness.
With this in mind, our strategy keywords for True Grace are sacred, whole, and joyful. The color psychology of peony is warmth and action, thistle is spiritual and wisdom, and sage is health and restoration. Her color palette is fun yet soothing, a perfect reflection of Mary Ellen and the safe space she creates for her clients.
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Two Minutes To A More Professional Website
January is the perfect time for a super easy touch-up on your website. Here’s a quick video that shows you 4 must-do’s. Don’t worry; you really can do them all in 2 minutes or less. Promise.
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Brand Design for The Nerdy Keeper
If you're a small business owner who hates doing your bookkeeping, I can't wait for you to meet this week's brand reveal. You probably know the drudgery of wasting your Saturdays buried in receipts and balance sheets and the anxiety of wondering if they're really balanced or not. 🥴 And let's not even talk about the dreaded tax man...
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Brand Design for Everyday Effectiveness
Gwen Bortner is an Operations Strategist who believes support makes a huge difference between what you do and what you wish you did. At Everyday Effectiveness, she helps women define and stay accountable to the right goals—ones that work for them, not someone else—so they can get out of overwhelm and enjoy their entrepreneurial journey. Hop in for a fun, little road trip behind the scenes of this week's reveal!
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