Few things frustrate me more than seeing a well-intentioned business owner sharing a potential design, logo, color palette, or social media graphic in a huge Facebook group or Instagram scroll and asking what everybody thinks or—worse—“which one do you like better?” Your brand is not a popularity contest.
Read MoreAn invite, a video, and a free download to carry you into the holiday season!
Read MoreAs we plunge into September, here's a look back at the previous 90 days and 4 important lessons I learned. Even as the days are already getting darker, I hope they help you transition into Autumn feeling lighter and freer.
Read MoreHere’s a handful of the things I’ve learned recently that have nothing to do with branding, from the serious to silly to just plain practical.
Read MoreKids back in school. Check.
Routine back to "normal". Check?
Maybe, like me, you had big plans for this week that didn't. quite. materialize.
Maybe we're going about this "goals" thing all wrong.
Here are my thoughts on a new year, goals, resolutions, and all those things that may be stressing you out right now
By now I’m sure you’re aware that we’re into the final quarter of 2018. Kinda crazy, huh?
There’s been lots of chatter in the online world about planning your last 90 days of 2018 instead of thinking “It’s too late. The year’s almost over. I’ll just wait for January 1.” We still have 3 whole months to accomplish some of those big goals from January. Don’t quit yet!
Read MoreIf you haven’t guessed it yet, I’m a big fan of improving productivity and efficiency. After all, that’s what branding does when you finally have all the core visual pieces that will allow your business to really grow. You stop wasting time tweaking all the things and start spending more time and energy where it’s needed most — attracting and serving your clients.
Read MoreIt may sound strange to say that branding and parenting have anything in common at all. However, when we consider what we want the end result to be for both, there are a couple truths that quickly rise to the surface.
(And, for the record, you don’t have to be a parent to understand this. Anyone who spends any time around kiddos – whether that's as a neighbor, friend, auntie, volunteer, teacher, or coach – will see that this is true. So that pretty much includes all of us!)
Read MoreI know I talk a lot about what to include in your branding. Your strategy. Your hierarchy. More of “you". Your logo. Your fonts. Your colors.
But have you thought about what NOT to include? Because what’s NOT in your brand is as important as what IS in it.
White space (also called "negative space") is the blank space between all the other elements. It allows the important areas to "pop,” helps determine hierarchy, and gives your eye a quiet place to rest.
And if you think it’s important for your brand, it can absolutely transform your life.
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