Who says numbers have to be boring? Definitely not this client! Sonja Palomino is a financial budget coach who, like most of us, absolutely loves what she does! Don’t let her quiet, reserved demeanor fool you. She brings boundless energy, excitement, and fiery positivity to the scary world of numbers and budgeting. She also brings deep empathy and understanding to her clients who usually come with much confusion and shame around their finances. Come see behind the scenes of this soothing, beachy brand reveal and read about the clever tricks we used to avoid the clichés.

Stephanie is a Certified Pediatric Sleep Consultant who started her own business—Fresh Mama—last year. While most sleep consultant brands focus on the babies and toddlers, Stephanie wanted to focus on moms. Like many of us, she knew first-hand what it felt like to “lose yourself” as a first-time mama, and her goal is to help each one feel confident and capable so they can enjoy their new baby. We knew from the beginning that this brand wasn’t about moons and stars, a theme all too common in her industry. We took a “fresh" perspective and couldn’t be happier with the final result!

So this is a special shout-out to branding specifically for products and how we approach it a little bit differently.

Some of you may be wondering if you really need a whole new brand or rebrand.

• Do I always have to start from scratch?

• What if I kinda like what I already have and it's still working for me?

• What if I'm not sure what new direction I want to go?

These are all valid questions and today I'll show you a specific case where a new brand was completely uncalled for and what we did instead.

Take a peek behind the scenes of a perfect example of what I call “bridging brands.” Whether you’re launching a course or your first book or any project that may be a tangent of your core brand, there's often a brand gap to bridge between the new entity you’ve created and the rest of your business. You want it to look like it fits but still have a bit of its own personality. With a bit of strategy and intention, it can be a great opportunity to increase your brand awareness while still flexing a bit of your creative muscles and taking things in a slightly different direction. Take a look at how this works for Gillian Goerzen of Super You.

A year ago, I came across a free download from a woman I’d been following on Instagram for a while. 

It showed a photo of the beautifully designed cover – complete with a dreamy photo and nice typography – and promised a wealth of info that sounded useful to me. Without giving it too much thought, I gave her one of my most valued possessions (my email address!) and, in a matter of moments, the pdf download was sitting in my inbox. 

But here’s the kicker. 

Opening that pdf was a complete disappointment.

I don’t want to make you jealous, but I really have the best job ever. Actually I have the best clients which make this the best job. Ever.

I have women who share their dreams, goals, and mission with me and then trust me to translate them into authentic, attractive, meaningful brands. They are honest, brave, talented, and do so much good in the world that it’s my crazy pleasure to work with each and every one of them.

But I haven’t been very good about sharing that work with the rest of you. I’m a pretty private person, so to show off finished projects feels a little like, well, showing off. But it’s not about me. It’s about them. So if you’ve wondered what the “behind the scenes” looks like in the branding process, or if it all just sounds like artsy fartsy mumbo jumbo, then hop on in and take a look. This one’s a beauty, both the branding and the owner!