Posts in behind the scenes
Brand Design for Sarah Trapkus

I’m excited to introduce you to Sarah Trapkus, a spiritual life coach, who helps coaches uncover who they truly are so they can do the work they’re meant to do in the world. It was such a delight to work with her, and I so appreciated her steady, calm presence. Known for “going deep” with her clients, Sarah helps other coaches heal themselves so they can help their clients heal as well. Let’s dive right into this brand reveal, shall we?

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Brand Design for Rockarondack

Last year my husband, John, launched a side hustle, and guess what he needed. Yup, a visual brand. And guess who he asked for help. Well, me, of course. But we had to do a little negotiating first. I agreed to design his strategy and brand if he would work through the StoryBrand 7-step Framework to create that all-important language for his brand. He agreed and we got to work. Come see this latest brand reveal—we rocked it!

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Brand Design for Caryn Gillen

Caryn Gillen is a life and business coach for coaches. We know each other well, but I never expected an early morning message from her that read, "I don’t fit in my brand anymore. What do we do next?” This is what I love about my clients: when they know it’s time—it’s time. Her rebrand is a perfect example of why language matters and why knowing who you are and how you want to show up matters. Come see this fun brand reveal!

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Let Her Fly is 5! 🎂

I’m writing this the Saturday before the “big day.” The house is quiet, my husband is exploring the woods with a friend, my oldest is still in bed, my youngest is going about her weekly chores, and it’s snowing outside. #springtimeincanada

And I’m hit with all kinds of nostalgia and thoughts of these past 5 years. If you want to hear the musings of a sappy, internal processor, keep reading. There are some things I’d like you to know.

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Brand Design for Erin Thorp

Through her book Inside Out Empathy and her coaching expertise, Erin Thorp shows how emotional intelligence and technical excellence are not mutually exclusive. In fact, both skills are critical to becoming the confident, compassionate leader we all want to be. She’s passionate about helping rising leaders discover their personal style and strengths before they reach the C-suite or whatever their next big step is. Come see the latest brand reveal!

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Brand Design for Second Journey

Meet Rebecca Johnson, founder of Second Journey. Rebecca is also a brand strategist, but her expertise is in written communication and storytelling. She had a huge vision for this new community and wanted a creative partner who could bring her vision to life. Like myself, she spent many years in creative agencies, so working with someone who understood the lingo and process from an insider’s perspective was a treat.

Come take another peek behind the scenes. This might be my proudest project-baby yet!

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