I believe everyone can learn to draw. So does Jill Langer. In fact, she believes it so strongly that she helps teams and individuals learn how to draw so they can create happier workplaces, more creative solutions, and stronger team collaborations. Come take a look behind the scenes at Jill’s fun, engaging brand!
Read MoreThough Stephanie has successfully operated Elevate for several years, she had no web or social media presence, relying on word of mouth for her growth. This branding came at the perfect time for Stephanie to take her own business to the next level, just like she does for her clients.
Read MoreMeet Rebecca Johnson, founder of Second Journey. Rebecca is also a brand strategist, but her expertise is in written communication and storytelling. She had a huge vision for this new community and wanted a creative partner who could bring her vision to life. Like myself, she spent many years in creative agencies, so working with someone who understood the lingo and process from an insider’s perspective was a treat.
Come take another peek behind the scenes. This might be my proudest project-baby yet!
Read MoreDahlia’s fresh rebrand positioned her to swiftly move her in-person company online, reach more clients virtually, and bring together experts in a way she never had before. It’s exciting to see her expand and grow, even in these challenging times! Come take a peek behind the scenes.
Read MoreWelcome to Tip Tuesday!
I don’t know what it is about LinkedIn, but lots of women are intimidated and embarrassed by their profiles. Once you watch this quick video, you’ll see it's easy to fix and you can confidently accept more of those connection requests.
Read MoreWho says numbers have to be boring? Definitely not this client! Sonja Palomino is a financial budget coach who, like most of us, absolutely loves what she does! Don’t let her quiet, reserved demeanor fool you. She brings boundless energy, excitement, and fiery positivity to the scary world of numbers and budgeting. She also brings deep empathy and understanding to her clients who usually come with much confusion and shame around their finances. Come see behind the scenes of this soothing, beachy brand reveal and read about the clever tricks we used to avoid the clichés.
Read MoreStephanie is a Certified Pediatric Sleep Consultant who started her own business—Fresh Mama—last year. While most sleep consultant brands focus on the babies and toddlers, Stephanie wanted to focus on moms. Like many of us, she knew first-hand what it felt like to “lose yourself” as a first-time mama, and her goal is to help each one feel confident and capable so they can enjoy their new baby. We knew from the beginning that this brand wasn’t about moons and stars, a theme all too common in her industry. We took a “fresh" perspective and couldn’t be happier with the final result!
Read MoreSo this is a special shout-out to branding specifically for products and how we approach it a little bit differently.
Read MoreSome of you may be wondering if you really need a whole new brand or rebrand.
Do I always have to start from scratch?
What if I kinda like what I already have and it's still working for me?
What if I'm not sure what new direction I want to go?
These are all valid questions and today I'll show you a specific case where a new brand was completely uncalled for and what we did instead.
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