Posts in branding & identity
Brand Design for Second Journey

Meet Rebecca Johnson, founder of Second Journey. Rebecca is also a brand strategist, but her expertise is in written communication and storytelling. She had a huge vision for this new community and wanted a creative partner who could bring her vision to life. Like myself, she spent many years in creative agencies, so working with someone who understood the lingo and process from an insider’s perspective was a treat.

Come take another peek behind the scenes. This might be my proudest project-baby yet!

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Brand & Website Design for In Joy Consulting

Who says numbers have to be boring? Definitely not this client! Sonja Palomino is a financial budget coach who, like most of us, absolutely loves what she does! Don’t let her quiet, reserved demeanor fool you. She brings boundless energy, excitement, and fiery positivity to the scary world of numbers and budgeting. She also brings deep empathy and understanding to her clients who usually come with much confusion and shame around their finances. Come see behind the scenes of this soothing, beachy brand reveal and read about the clever tricks we used to avoid the clichés.

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Brand & Website Design for Fresh Mama

Stephanie is a Certified Pediatric Sleep Consultant who started her own business—Fresh Mama—last year. While most sleep consultant brands focus on the babies and toddlers, Stephanie wanted to focus on moms. Like many of us, she knew first-hand what it felt like to “lose yourself” as a first-time mama, and her goal is to help each one feel confident and capable so they can enjoy their new baby. We knew from the beginning that this brand wasn’t about moons and stars, a theme all too common in her industry. We took a “fresh" perspective and couldn’t be happier with the final result!

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When You Don’t Need Full Branding

Some of you may be wondering if you really need a whole new brand or rebrand.

  • Do I always have to start from scratch?

  • What if I kinda like what I already have and it's still working for me?

  • What if I'm not sure what new direction I want to go?

These are all valid questions and today I'll show you a specific case where a new brand was completely uncalled for and what we did instead.

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