Posts in branding & identity
Brand Design for Wildwood Imagery

Such a fun brand reveal to share with you, and the earthy, autumn colors make me want to run out and grab a pumpkin spice latte! If you've been around here a while, you may have noticed that my style tends to be pretty crisp and clean. But for this client, we got a little rough and rugged and couldn't be happier with the result. Pull on your jeans and boots, y'all, and giddyup for this latest brand reveal!

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Brand & Website Design for Kim Wachtel

One thing I love most about my job is the variety of clients I get to work with. It keeps me on my toes and connects me to the most wonderful people! Kim Wachtel is one of Atlanta's top real estate agents, and she was eager to establish her own brand and website that "felt like her." I also love pulling together an amazing team of creatives for these Signature PLUS+ Brand Packages. Join me for a behind-the-scenes tour of this sunny brand reveal!

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Brand Design for Sarah Trapkus

I’m excited to introduce you to Sarah Trapkus, a spiritual life coach, who helps coaches uncover who they truly are so they can do the work they’re meant to do in the world. It was such a delight to work with her, and I so appreciated her steady, calm presence. Known for “going deep” with her clients, Sarah helps other coaches heal themselves so they can help their clients heal as well. Let’s dive right into this brand reveal, shall we?

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Why I Use a Single Logo Concept

I’ve been asked several questions recently about my “single logo concept” including what it is, how does it work, and, more importantly, what if a client doesn't like it? Let me clear the air and show you why this is the best approach to branding and to give you a real life example of how this played out with a recent (and exceedingly happy) client.

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Brand Design for Rockarondack

Last year my husband, John, launched a side hustle, and guess what he needed. Yup, a visual brand. And guess who he asked for help. Well, me, of course. But we had to do a little negotiating first. I agreed to design his strategy and brand if he would work through the StoryBrand 7-step Framework to create that all-important language for his brand. He agreed and we got to work. Come see this latest brand reveal—we rocked it!

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Brand Design for Caryn Gillen

Caryn Gillen is a life and business coach for coaches. We know each other well, but I never expected an early morning message from her that read, "I don’t fit in my brand anymore. What do we do next?” This is what I love about my clients: when they know it’s time—it’s time. Her rebrand is a perfect example of why language matters and why knowing who you are and how you want to show up matters. Come see this fun brand reveal!

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Brand Design for Erin Thorp

Through her book Inside Out Empathy and her coaching expertise, Erin Thorp shows how emotional intelligence and technical excellence are not mutually exclusive. In fact, both skills are critical to becoming the confident, compassionate leader we all want to be. She’s passionate about helping rising leaders discover their personal style and strengths before they reach the C-suite or whatever their next big step is. Come see the latest brand reveal!

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Create Your Perfect LinkedIn Company Page

If you’re a small business owner or entrepreneur on LinkedIn, then today’s quick video is for you!

Did you know you can create a Company page for your business on LinkedIn? Think of it as the LI equivalent to Facebook business pages.

More importantly, do you know WHY you should have one? In a nutshell, having a company page helps you look more professional, but probably not for the reasons you’re thinking.

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