This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared before about color psychology and how it helps us choose on-brand photography. Here we'll go a little more in-depth and discuss how it affects your brand and your clients.

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