If you’ve ever thought of ditching your current color scheme because a new one is literally making you swoon, here are my best tips for choosing the right colors—yes, even the trendy ones.
Read MoreThis is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared before about color psychology and how it helps us choose on-brand photography. Here we'll go a little more in-depth and discuss how it affects your brand and your clients.
Read MoreWe've all seen them — the same popular, overused free stock photos popping up everywhere. I can understand your skepticism. You're not like everyone else, and you don't want to LOOK like everyone else. So can you make generic stock images really work for your brand? With a little patience and whole lotta strategy, yes, you can!
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