You’ve probably seen them, perhaps even searched for them on Pinterest. Those magical pages of moody photos, gorgeous color swatches, and interesting patterns or fonts.

You may have also wondered, “What’s the point?” Do they really have a purpose other than to make you swoon and make your designer look like she knows what she’s doing?

You may be relieved to know that, yes, they absolutely DO have a purpose. A thoughtful branding process has 2 critical parts: strategy and design. Inspiration boards fall under the “strategy” category, and without it, it will be difficult to create a brand you really love. Here’s why.

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