Posts in rebrand
A Tale of 2 Inspiration Boards

You’ve probably seen them, perhaps even searched for them on Pinterest. Those magical pages of moody photos, gorgeous color swatches, and interesting patterns or fonts.

You may have also wondered, “What’s the point?” Do they really have a purpose other than to make you swoon and make your designer look like she knows what she’s doing?

You may be relieved to know that, yes, they absolutely DO have a purpose. A thoughtful branding process has 2 critical parts: strategy and design. Inspiration boards fall under the “strategy” category, and without it, it will be difficult to create a brand you really love. Here’s why.

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How to Rename Your Business

So this messy renaming business. Where do you start?

First of all, be clear on WHY you’re renaming. Picking a new name will not solve every problem, but if you’re having some of the same struggles I mentioned in the last post, it’s probably time.

Once you’ve established the “why," decide what you want the new name to convey. You can’t say everything in one tiny name, so boil it down to the one “big idea.”

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7 Signs It’s Time to Rebrand

Not gonna lie. Rebranding is a challenge and not a decision to make lightly. While it’s something I systematically and creatively execute for others, it’s always harder to execute the same plans for ourselves, right? I think we get more caught up in the emotion, and being “too close” to the process actually makes it more challenging.

Which is why I put it off for so long.

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