Brand Design for Katie Wood
Katie Wood has been many things throughout her career—whitewater raft guide, social worker, and branding and marketing specialist to name just a few, but it's her passion for supporting founders, leaders, and creatives that really lights her up and is the focus of her new brand identity. Once Katie made the decision to let go of her old business name and use her personal name, we were ready to design a new brand that captured exactly who she is and how she helps her clients. You're going to love this warm, earthy rebrand!
Read More
Recovering from Stress Overload
This week, I’m sharing a bit of what's been going on behind the scenes in hopes that it will resonate with and perhaps even encourage you. We're ALL dealing with unprecedented levels of stress (some of us better than others), and—judging from countless conversations I’ve had recently—many of us are also feeling vastly uncreative or uninspired. In this blog post, I’m sharing my story and resources that have helped me—I hope it does the same for you.
Read More
Brand Design for Leadcraft
Jennifer Rappo (JR) is a professionally trained actor and singer through NYU Tisch School of the Arts, a CTI-Certified Professional Co-Active Coach, and a performance coach for TEDxCambridge. She’s also a dear friend and colleague. We first discussed branding her business several years ago, but JR wanted her coaching and consulting business to be distinct from her own performing and speaking, so we needed a new business name. We kept the idea of her new brand quietly simmering in the background until the right name came last summer. JR is now the proud Founder + CEO of Leadcraft. If high-end, luxury brands are your style, you’re going to love this reveal!
Read More
Brand Design for Beautiful Inside Academy
As a mom of two teen girls and a believer in supporting and empowering women, it was such a delight to work with Renae Peterson. She is a teen girl empowerment coach at Beautiful Inside Academy whose core purpose is to empower young women as they develop their inner confidence and live their most beautiful life. If you're a parent, you know how resistant our kids often are to our advice but how receptive they can be to other influential adults. This is where Renae really shines. Let's jump into this latest brand reveal!
Read More
Brand Design for Create Today
Dr. Caroline Howe, Founder of Create Today, is a Social Support Rehabilitation Counsellor and Adjunct Professor who saw first-hand how debilitating isolation and loneliness were for so many, especially in her home country of Australia, due to workplace injury, illness, or disability. As a result, Caroline created the world’s first online, client-directed support program for injured workers called My Social Support Network (MSSN). Her energy and enthusiasm are infectious, and it was a joy to infuse these into her branding of the parent company, Create Today, and all branches of her business. Come peek behind the scenes at this newest brand reveal!
Read More
Brand Design for Botanical Numerology
Some of my favorite tools for self-awareness are StrengthsFinder, Enneagram, and 16 Personalities. It wasn't until I met Ginger Lily through my Mastermind group that I learned there was another tool for personal insight that's fun and engaging. Botanical Numerology is a way of understanding the numbers of your name and birthdate as well as their botanical expressions. Before designing her new brand, I had the pleasure of working with Ginger 1:1, and through her expertise, I had so many lightbulb moments! Come peek behind the scenes at this newest brand reveal!
Read More
Brand Design for Wildwood Imagery
Such a fun brand reveal to share with you, and the earthy, autumn colors make me want to run out and grab a pumpkin spice latte! If you've been around here a while, you may have noticed that my style tends to be pretty crisp and clean. But for this client, we got a little rough and rugged and couldn't be happier with the result. Pull on your jeans and boots, y'all, and giddyup for this latest brand reveal!
Read More
Brand Design for Gloria Niemi
Gloria Niemi is a Postpartum Life Coach on a mission to help each mom love motherhood, feel like her true self, and be happy again. After several years of DIY-ing her brand, Gloria was ready to show up in a bigger way and have her brand reflect the compassionate space she holds for moms during a difficult period of their life. Come see the behind-the-scenes of this latest reveal!
Read More
Brand & Website Design for Kim Wachtel
One thing I love most about my job is the variety of clients I get to work with. It keeps me on my toes and connects me to the most wonderful people! Kim Wachtel is one of Atlanta's top real estate agents, and she was eager to establish her own brand and website that "felt like her." I also love pulling together an amazing team of creatives for these Signature PLUS+ Brand Packages. Join me for a behind-the-scenes tour of this sunny brand reveal!
Read More
