When I say the word “simple,” what comes to mind?

Do you think of minimalism or black and white? Or those cute capsule wardrobes? Or maybe you equate “simple" with “easy."

What if I told you that, at its core, simplicity is none of those things? Those may be the result of simplicity, but they are not the starting point.

If you’d like to understand what simplicity is and how to achieve it in your brand (& your life), then keep reading.

As an entrepreneur or small business owner, I dare say you're no stranger to fear. Sometimes those fears weigh you down for a time, sometimes they propel you forward, and sometimes they just are — like an uninvited guest that you're aware of but try not to pay too much attention to.

But sometimes that fear wiggles its way right into your branding. What should be fun and creative and colorful causes a mild sense of panic.

Don’t believe me? Keep reading and I’ll show you how it shows up and what you can do about it!

I see you doing so many great things with your branding!

You’re doing the hard work of putting yourself out there to reach new clients. You’re actively engaging on social media. You’ve got a gorgeous color palette. You’ve chosen fonts that are classy and easy to read.

But all of this will still leave your audience confused if you’re missing this overarching, important piece. And it’s so easy to fix.

Believe it or not, this same missing piece may be causing confusion and frustration in your personal life too.

I see it all the time. Well-meaning business owners asking for the opinions of the masses on their logo, brand colors, website, or some other part of their visual branding. It happens in many places, but especially in Facebook groups. I want to share with you why this is the very worst way to get valuable feedback on these critical components of your business and what you should be doing instead.