So this is a special shout-out to branding specifically for products and how we approach it a little bit differently.
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While the recommendation to "go with your gut" may not sound intentional or strategic, I'd like you to meet a woman who did just that—and changed the trajectory of her brand.
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If you've had questions about what "brand strategy" is, why it's important, what happens when you skip this crucial step, and why you should care, then keep reading. Let’s avoid sounding so snooty and jargony when we talk about this, and get to the heart of the matter.
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As we plunge into September, here's a look back at the previous 90 days and 4 important lessons I learned. Even as the days are already getting darker, I hope they help you transition into Autumn feeling lighter and freer.
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Some of you may be wondering if you really need a whole new brand or rebrand.
Do I always have to start from scratch?
What if I kinda like what I already have and it's still working for me?
What if I'm not sure what new direction I want to go?
These are all valid questions and today I'll show you a specific case where a new brand was completely uncalled for and what we did instead.
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Here’s a handful of the things I’ve learned recently that have nothing to do with branding, from the serious to silly to just plain practical.
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Last week I read a ludicrous post about branding, full of misinformation and bias. It broke my heart and pissed me off. Here’s my soapbox-y, truthful rebuttal on what a brand is and isn’t and how it can help you bust out of “the box”.
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Welcome to Tip Tuesday!
This week I’m sharing some advice about Leading – what’s commonly called line spacing or line height. (If you want the brief history lesson on the origins of this quirky term, you’ll have to watch the video.)
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Welcome to Tip Tuesday!
This week’s tip is one of those often-overlooked but super easy-peasy tips that instantly makes your content more reader-friendly. Because if they don’t read it, well you’ve just wasted a butt-load of time creating it, haven’t you?!
Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?
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