Few things frustrate me more than seeing a well-intentioned business owner sharing a potential design, logo, color palette, or social media graphic in a huge Facebook group or Instagram scroll and asking what everybody thinks or—worse—“which one do you like better?” Your brand is not a popularity contest.
Read MoreIf you’re a small business owner or entrepreneur on LinkedIn, then today’s quick video is for you!
Did you know you can create a Company page for your business on LinkedIn? Think of it as the LI equivalent to Facebook business pages.
More importantly, do you know WHY you should have one? In a nutshell, having a company page helps you look more professional, but probably not for the reasons you’re thinking.
Read MoreAn invite, a video, and a free download to carry you into the holiday season!
Read MoreSupporting Small Business with a Few of my Favorite Things! You’ve probably already heard it a million times, but if there ever was a Christmas to support small businesses, 2020 is the year.
Here’s a short list of some of my very favorites. These are all products and services I use and love, and the fact that they also have an ethical, sustainable, or give-back mission makes me love them even more.
Read MoreI believe everyone can learn to draw. So does Jill Langer. In fact, she believes it so strongly that she helps teams and individuals learn how to draw so they can create happier workplaces, more creative solutions, and stronger team collaborations. Come take a look behind the scenes at Jill’s fun, engaging brand!
Read MoreThough Stephanie has successfully operated Elevate for several years, she had no web or social media presence, relying on word of mouth for her growth. This branding came at the perfect time for Stephanie to take her own business to the next level, just like she does for her clients.
Read MoreThere’s been no shortage of strange things flying at us this year—economically, racially, politically, and pandemically (if that’s even a word). Are you inclined to hold out your hand—to receive what’s coming, to help someone else who needs your support, or both—or are you more likely to run in fear? I’m holding out my hand to help you in our final round of Marketing Mastermind for 2020!
Read MoreMeet Rebecca Johnson, founder of Second Journey. Rebecca is also a brand strategist, but her expertise is in written communication and storytelling. She had a huge vision for this new community and wanted a creative partner who could bring her vision to life. Like myself, she spent many years in creative agencies, so working with someone who understood the lingo and process from an insider’s perspective was a treat.
Come take another peek behind the scenes. This might be my proudest project-baby yet!
Read MoreLike most of us, I’ve struggled with what to say following the devastating events that have happened over the past weeks. Here’s the truest thing I keep coming back to.
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