Dahlia’s fresh rebrand positioned her to swiftly move her in-person company online, reach more clients virtually, and bring together experts in a way she never had before. It’s exciting to see her expand and grow, even in these challenging times! Come take a peek behind the scenes.
Read MoreI’ve never shown anyone this before. Ever wonder what really happens behind the scenes of brand strategy? I know you’ve heard me talk about this. (Soapbox much, Michelle?) But if you’re visual like me, it’s one thing to hear it and a-whole-nother thing to SEE it. So I’m pulling back the curtain. Ready?
Read MoreIt may sound strange to say, but scrolling Instagram, pinning all the things, and stalking your competitors is NOT the way to build your brand. It is, however, a great way to make you feel like crap by causing chronic comparisonitis, massive overwhelm, or both. So what’s a gal to do instead?
Read MoreI don’t know what it is about LinkedIn, but lots of women are intimidated and embarrassed by their profiles. Once you watch this quick video, you’ll see it's easy to fix and you can confidently accept more of those connection requests.
Read MoreWho says numbers have to be boring? Definitely not this client! Sonja Palomino is a financial budget coach who, like most of us, absolutely loves what she does! Don’t let her quiet, reserved demeanor fool you. She brings boundless energy, excitement, and fiery positivity to the scary world of numbers and budgeting. She also brings deep empathy and understanding to her clients who usually come with much confusion and shame around their finances. Come see behind the scenes of this soothing, beachy brand reveal and read about the clever tricks we used to avoid the clichés.
Read MoreStephanie is a Certified Pediatric Sleep Consultant who started her own business—Fresh Mama—last year. While most sleep consultant brands focus on the babies and toddlers, Stephanie wanted to focus on moms. Like many of us, she knew first-hand what it felt like to “lose yourself” as a first-time mama, and her goal is to help each one feel confident and capable so they can enjoy their new baby. We knew from the beginning that this brand wasn’t about moons and stars, a theme all too common in her industry. We took a “fresh" perspective and couldn’t be happier with the final result!
Read MoreWhen’s the last time you backed up your files? I know, it’s probably the most boring task on your January to-do list. It’s not shiny and doesn’t require a snappy new journal. But if you haven’t done it in a while, you’re setting yourself up for heartache.
Read MoreOnce-a-year sales from my favorite resources and your chance to win a special giveaway from me!
Read MoreIf you’ve ever thought of ditching your current color scheme because a new one is literally making you swoon, here are my best tips for choosing the right colors—yes, even the trendy ones.
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