Posts in branding & identity
Brand Design for The Solid Bow

Nichole Forsline and I met when we both joined Racheal Cook's CEO Collective,* meeting in-person at the quarterly retreats and even sharing a hotel room! She's the most beautiful human, has more energy than I could ever muster, and has built an incredibly successful business over the past decade called The Solid Bow. Now 10+ years into business, Nichole knew it was time to upgrade from her DIY brand to a visual identity that's as high-quality as her products and first-rate customer service.

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Brand Design for Furey Consulting

Carole-Anne Furey and I first met when we worked together over 20 years ago at the same advertising agency—she in the finance department and I on the creative team. Over the years we lost track of each other until we reunited through a mutual friend at a local networking event, both of us now out of "corporate" and running our own businesses. (Never underestimate the value of long-term relationships!)

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Brand Design for Diana Murphy Coaching

Diana Murphy is a coach for successful CEOs and business owners who can’t see any way out of the overwhelm and constant stress of working harder and longer. As one of the early Directors of The Gallup Organization, best known for creating the StrengthsFinders test (I'm a huge fan!), she knows a thing or two about building businesses from your strengths without burning out. She's an absolute powerhouse and a delight to work with and have in my corner. You're going to love this behind the scenes!

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Brand Design for Katie Wood

Katie Wood has been many things throughout her career—whitewater raft guide, social worker, and branding and marketing specialist to name just a few, but it's her passion for supporting founders, leaders, and creatives that really lights her up and is the focus of her new brand identity. Once Katie made the decision to let go of her old business name and use her personal name, we were ready to design a new brand that captured exactly who she is and how she helps her clients. You're going to love this warm, earthy rebrand!

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Brand Design for Leadcraft

Jennifer Rappo (JR) is a professionally trained actor and singer through NYU Tisch School of the Arts, a CTI-Certified Professional Co-Active Coach, and a performance coach for TEDxCambridge. She’s also a dear friend and colleague. We first discussed branding her business several years ago, but JR wanted her coaching and consulting business to be distinct from her own performing and speaking, so we needed a new business name. We kept the idea of her new brand quietly simmering in the background until the right name came last summer. JR is now the proud Founder + CEO of Leadcraft. If high-end, luxury brands are your style, you’re going to love this reveal!

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Brand Design for Beautiful Inside Academy

As a mom of two teen girls and a believer in supporting and empowering women, it was such a delight to work with Renae Peterson. She is a teen girl empowerment coach at Beautiful Inside Academy whose core purpose is to empower young women as they develop their inner confidence and live their most beautiful life. If you're a parent, you know how resistant our kids often are to our advice but how receptive they can be to other influential adults. This is where Renae really shines. Let's jump into this latest brand reveal!

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Brand Design for Create Today

Dr. Caroline Howe, Founder of Create Today, is a Social Support Rehabilitation Counsellor and Adjunct Professor who saw first-hand how debilitating isolation and loneliness were for so many, especially in her home country of Australia, due to workplace injury, illness, or disability. As a result, Caroline created the world’s first online, client-directed support program for injured workers called My Social Support Network (MSSN). Her energy and enthusiasm are infectious, and it was a joy to infuse these into her branding of the parent company, Create Today, and all branches of her business. Come peek behind the scenes at this newest brand reveal!

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Brand Design for Botanical Numerology

Some of my favorite tools for self-awareness are StrengthsFinder, Enneagram, and 16 Personalities. It wasn't until I met Ginger Lily through my Mastermind group that I learned there was another tool for personal insight that's fun and engaging. Botanical Numerology is a way of understanding the numbers of your name and birthdate as well as their botanical expressions. Before designing her new brand, I had the pleasure of working with Ginger 1:1, and through her expertise, I had so many lightbulb moments! Come peek behind the scenes at this newest brand reveal!

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