Last week I read a ludicrous post about branding, full of misinformation and bias. It broke my heart and pissed me off. Here’s my soapbox-y, truthful rebuttal on what a brand is and isn’t and how it can help you bust out of “the box”.
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Welcome to Tip Tuesday!
This week I’m sharing some advice about Leading – what’s commonly called line spacing or line height. (If you want the brief history lesson on the origins of this quirky term, you’ll have to watch the video.)
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Welcome to Tip Tuesday!
This week’s tip is one of those often-overlooked but super easy-peasy tips that instantly makes your content more reader-friendly. Because if they don’t read it, well you’ve just wasted a butt-load of time creating it, haven’t you?!
Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?
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Welcome to Tip Tuesday!
In any given week, I answer lots of design-related questions from clients and Facebook group members and realized that these answers would be helpful for many of you too. They’re all super simple things you can do right now, with absolutely no art degree required. Promise.
Think of them as quick and easy design/branding tips and tricks so that you can look a little more professional and a little less DIY. Sound good?
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Take a peek behind the scenes of a perfect example of what I call “bridging brands.” Whether you’re launching a course or your first book or any project that may be a tangent of your core brand, there's often a brand gap to bridge between the new entity you’ve created and the rest of your business. You want it to look like it fits but still have a bit of its own personality. With a bit of strategy and intention, it can be a great opportunity to increase your brand awareness while still flexing a bit of your creative muscles and taking things in a slightly different direction. Take a look at how this works for Gillian Goerzen of Super You.
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A year ago, I came across a free download from a woman I’d been following on Instagram for a while.
It showed a photo of the beautifully designed cover – complete with a dreamy photo and nice typography – and promised a wealth of info that sounded useful to me. Without giving it too much thought, I gave her one of my most valued possessions (my email address!) and, in a matter of moments, the pdf download was sitting in my inbox.
But here’s the kicker.
Opening that pdf was a complete disappointment.
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So this messy renaming business. Where do you start?
First of all, be clear on WHY you’re renaming. Picking a new name will not solve every problem, but if you’re having some of the same struggles I mentioned in the last post, it’s probably time.
Once you’ve established the “why," decide what you want the new name to convey. You can’t say everything in one tiny name, so boil it down to the one “big idea.”
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Not gonna lie. Rebranding is a challenge and not a decision to make lightly. While it’s something I systematically and creatively execute for others, it’s always harder to execute the same plans for ourselves, right? I think we get more caught up in the emotion, and being “too close” to the process actually makes it more challenging.
Which is why I put it off for so long.
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I get it. I mean I really, REALLY get it. Because that was me on Monday night.
Frustrated, confused, overwhelmed, stuck, tired. Feeling like a fraud, imperfect, afraid, like I'm letting everyone down. Fed up with answering “I don’t know!” to every question.
I felt all of it, and I imagine you have too.
“The cobbler whose children have no shoes." You know – when you’re so great at working your magic for clients but neglect making the same transformation for yourself? Yeah, that. It sucks.