Don't Make This Mistake With Your Brand (or Your Life)

I see you doing so many great things with your branding!

You’re doing the hard work of putting yourself out there to reach new clients. You’re actively engaging on social media. You’ve got a gorgeous color palette. You’ve chosen fonts that are classy and easy to read.

But all of this will still leave your audience confused if you’re missing this overarching, important piece. And it’s so easy to fix.

Believe it or not, this same missing piece may be causing confusion and frustration in your personal life too.

branding inspirationMichelle ClaytonJuly 20, 2017

Save Time with an Online Scheduler like Acuity [Video Tutorial]

Do you ever find yourself so excited to get a new client inquiry, only to be quickly frustrated by all the back-and-forth emails trying to set up that important first meeting? Believe me, I’ve been there. If you’re fed up with trying to find a time that works for both of you, or you wish there was an easier way to accept payments, send your client a questionnaire, or even let her cancel and rebook her appointment, then I have a great solution for you.

productivity, tutorialMichelle ClaytonJuly 6, 2017

The Best Thing You Can Do for Your Brand & Your Life

Since we’re almost at the halfway point of 2017 (can you even believe it?), this is a great time to refocus. Maybe you’ve drifted from your January goals, and you’re beating yourself up for being off course. Maybe you thought you’d be further ahead than you are, either in your business or personally. Now’s the perfect time to pause and reevaluate. There’s nothing magical about January 1, so if this first 6 months has left you discouraged or just a little “meh", let's course correct, ok?

branding inspiration, brand strategyMichelle ClaytonJune 22, 2017

How Crowdsourcing is Sabotaging Your Brand

I see it all the time. Well-meaning business owners asking for the opinions of the masses on their logo, brand colors, website, or some other part of their visual branding. It happens in many places, but especially in Facebook groups. I want to share with you why this is the very worst way to get valuable feedback on these critical components of your business and what you should be doing instead.

branding inspirationMichelle ClaytonApril 6, 2017

Why Color Psychology is Important to Your Brand

This is the time of year when we look forward to more color — leaves and buds bursting out after a long barren winter, and exchanging black snow boots for polkadot rain boots! And as we think about color around us, it’s a great time to think about how you’re using color in your branding. I've shared before about color psychology and how it helps us choose on-brand photography. Here we'll go a little more in-depth and discuss how it affects your brand and your clients.

brand colors, color psychologyMichelle ClaytonMarch 23, 2017

Brand Design for Friendly Pantry

It’s no secret that connecting with and designing effective visual brands for other entrepreneur moms really lights me up, and working with Corinna was no exception! She is the founder of Friendly Pantry, a business that is passionate about “making kitchen pantries friendly after food allergy diagnosis.” She provides education, support, and a thriving Facebook community for parents of children who have food allergies. Here's a look at our full process.

branding & identity, behind the scenesMichelle ClaytonMarch 6, 2017

Yes, Stock Photos CAN Work for Your Brand

We've all seen them — the same popular, overused free stock photos popping up everywhere. I can understand your skepticism. You're not like everyone else, and you don't want to LOOK like everyone else. So can you make generic stock images really work for your brand? With a little patience and whole lotta strategy, yes, you can!

branding inspiration, color psychologyMichelle ClaytonMarch 3, 2017

Brand Design for WowFactor Mosaics

Branding other creatives is always such a fun process, and this was no exception. WowFactor Mosaics is the new business venture of Carol Donald, an artist and creative entrepreneur. She creates custom mosaic tile installations; each is unique and absolutely exquisite. When you see her work, your first response will be "Wow!" Come take a look at how we developed her brand to continue that client experience.

branding & identity, behind the scenesMichelle ClaytonFebruary 3, 2017